Company Overview

Floral Boutique creates exquisite flowers for every occasion. We are a brand that celebrates beauty and creates joy every day. We are looking for a talented, passionate leader to join our team and help us grow beauty together.

Job Summary

The Head of Marketing & Sales is a senior leadership role responsible for driving revenue growth across all sales channels. You will lead strategy, execution, team performance, and ensure exceptional customer experiences both online and in-store 24/7. Your mission is to lead, strategize, grow, build brand love, and deliver unforgettable experiences across every channel.

Key Responsibilities

• Revenue & Sales Accountability: Own and deliver sales targets, develop accurate forecasts, increase Average Order Value (AOV) & Customer Lifetime Value (CLV), and identify upsell/cross-sell opportunities.
• Channel Management & Growth: Oversee and scale all sales channels including Glovo, Walk-in Retail, Kilimall, Instagram, Shopify, Facebook, TikTok, and future digital platforms or B2B opportunities.
• Strategy Development & Execution: Build comprehensive marketing strategies, manage campaign calendars, launch new products, analyze trends, and drive brand partnerships & influencer collaborations.
• Customer Experience & 24/7 Responsiveness: Ensure excellent service across all touchpoints, maintain fast response times, handle customer complaints, manage online reviews, and drive customer satisfaction improvement.
• Team Leadership & Coordination: Lead, mentor, and align photography, content, posting, and strategy teams. Set clear KPIs, drive daily performance, and ensure strict brand consistency.
• Data, Reporting & Performance: Track critical KPIs, analyze marketing performance, prepare regular reports, and use data-driven insights to improve ROI and accelerate business growth.

Requirements & Key Attributes

• Experience: Proven leadership experience in marketing, sales, or e-commerce channel management.
• Attributes: Passionate about flowers, loves building brands, and possesses a strong hunger for measurable results.
• Core Skills: Strong understanding of multi-channel growth, digital advertising, data analytics, and customer experience management.

• Own and deliver sales targets
• Develop accurate forecasts
• Increase Average Order Value (AOV) & Customer Lifetime Value (CLV)
• Identify upsell/cross-sell opportunities
• Oversee and scale all sales channels including Glovo, Walk-in Retail, Kilimall, Instagram, Shopify, Facebook, TikTok, and future digital platforms or B2B opportunities
• Build comprehensive marketing strategies
• Manage campaign calendars
• Launch new products
• Analyze trends
• Drive brand partnerships & influencer collaborations
• Ensure excellent service across all touchpoints
• Maintain fast response times
• Handle customer complaints
• Manage online reviews
• Drive customer satisfaction improvement
• Lead, mentor, and align photography, content, posting, and strategy teams
• Set clear KPIs
• Drive daily performance
• Ensure strict brand consistency
• Track critical KPIs
• Analyze marketing performance
• Prepare regular reports
• Use data-driven insights to improve ROI and accelerate business growth

• Multi-channel growth
• Digital advertising
• Data analytics
• Customer experience management

• Proven leadership experience in marketing, sales, or e-commerce channel management
• Passionate about flowers
• Loves building brands
• Strong hunger for measurable results