Role Overview

You will build and execute a high-impact local search strategy to ensure Bestcare consistently ranks in the Top 3 Google Local Pack for high-intent searches such as cleaning services, pest control, security, plumbing, and facilities management in Nairobi and beyond.

Key Responsibilities

• Own, optimize, and scale multiple Google Business Profiles across all Bestcare service divisions
• Develop and implement aggressive Google Maps ranking strategies to achieve and sustain Top 3 positions
• Optimize GBP categories, descriptions, services, photos, posts, and Q&A for maximum visibility and conversions
• Design and manage a structured, high-volume Google reviews acquisition and reputation management system
• Conduct in-depth local keyword research and location-based optimization
• Build and strengthen local citations, directories, and map signals
• Monitor and improve critical engagement metrics (calls, WhatsApp clicks, direction requests, website visits)
• Collaborate with the content & SEO team to align website landing pages with local strategy
• Track competitors and continuously refine tactics to outperform them
• Deliver clear weekly and monthly performance reports on rankings, leads, and growth

Key Performance Indicators (KPIs)

• Achieve and maintain Top 3 Google Maps rankings for priority service keywords
• Significant month-on-month growth in calls and WhatsApp leads from Google
• Consistent review growth (target: 50–150+ new reviews per month)
• Increased local search visibility across Nairobi estates and surrounding counties
• Higher engagement and conversion rates from Google Business Profiles

Requirements

• Proven track record in Local SEO and Google Business Profile optimization with verifiable results
• Deep understanding of Google Maps ranking factors and local search algorithms
• Experience managing GBP for multi-service or multi-location businesses (strongly preferred)
• Ability to build and execute effective review generation systems
• Proficiency with key tools: Google Search Console, Ahrefs, SEMrush, BrightLocal, or similar
• Strong analytical skills and reporting ability
• Self-driven individual who can work independently and deliver measurable outcomes
• Experience in service industries (cleaning, pest control, security, or facilities management) is a strong advantage

Preferred Skills

• Success ranking businesses in highly competitive local markets
• Experience optimizing Google Maps for lead generation (calls & WhatsApp)
• Good knowledge of the Kenyan digital marketing landscape
• Ability to coordinate local SEO with website content strategy
• Conversion optimization mindset

What We Offer

• Work with one of Kenya’s fastest-growing facilities management companies
• Performance-based growth and incentives
• Opportunity to build national-level dominance across multiple service categories on Google Maps
• Flexible hybrid/remote working arrangement
• Exposure to large-scale, multi-service local SEO operations

Important Note:

Only candidates with proven, real-world Google Maps ranking results will be considered. This is a performance-driven role where success will be measured by visible growth in rankings and leads.

• Own, optimize, and scale multiple Google Business Profiles across all Bestcare service divisions
• Develop and implement aggressive Google Maps ranking strategies to achieve and sustain Top 3 positions
• Optimize GBP categories, descriptions, services, photos, posts, and Q&A for maximum visibility and conversions
• Design and manage a structured, high-volume Google reviews acquisition and reputation management system
• Conduct in-depth local keyword research and location-based optimization
• Build and strengthen local citations, directories, and map signals
• Monitor and improve critical engagement metrics (calls, WhatsApp clicks, direction requests, website visits)
• Collaborate with the content & SEO team to align website landing pages with local strategy
• Track competitors and continuously refine tactics to outperform them
• Deliver clear weekly and monthly performance reports on rankings, leads, and growth

• Proven track record in Local SEO and Google Business Profile optimization with verifiable results
• Deep understanding of Google Maps ranking factors and local search algorithms
• Experience managing GBP for multi-service or multi-location businesses (strongly preferred)
• Ability to build and execute effective review generation systems
• Proficiency with key tools: Google Search Console, Ahrefs, SEMrush, BrightLocal, or similar
• Strong analytical skills and reporting ability
• Self-driven individual who can work independently and deliver measurable outcomes
• Experience in service industries (cleaning, pest control, security, or facilities management) is a strong advantage
• Success ranking businesses in highly competitive local markets
• Experience optimizing Google Maps for lead generation (calls & WhatsApp)
• Good knowledge of the Kenyan digital marketing landscape
• Ability to coordinate local SEO with website content strategy
• Conversion optimization mindset

• Bachelors
• Proven track record in Local SEO and Google Business Profile optimization with verifiable results
• Deep understanding of Google Maps ranking factors and local search algorithms
• Experience managing GBP for multi-service or multi-location businesses (strongly preferred)
• Ability to build and execute effective review generation systems
• Proficiency with key tools: Google Search Console, Ahrefs, SEMrush, BrightLocal, or similar
• Strong analytical skills and reporting ability
• Self-driven individual who can work independently and deliver measurable outcomes
• Experience in service industries (cleaning, pest control, security, or facilities management) is a strong advantage