Job Purpose

The Marketing Assistant will report directly to the Marketing Manager and play a key role in strengthening our brand’s online presence, driving customer engagement, and supporting integrated marketing campaigns across multiple platforms.

The Marketing Assistant will manage day-to-day social media activities, support ATL and BTL marketing initiatives, create compelling content, and analyze performance metrics to ensure all marketing efforts align with the brand’s overarching objectives.

This role is perfect for someone who thrives on creativity, storytelling, and audience engagement—balancing both creative output and strategic execution. If you don’t enjoy keeping up with evolving social media trends, interacting with followers, and optimizing content for impact, this may not be the role for you.

Key Responsibilities:

1. Content Creation & Social Media Management

• Manage day-to-day social media activities across platforms (Instagram, Facebook, TikTok, Threads, YouTube, Twitter).
• Create, schedule, and publish engaging content that aligns with brand voice, values, and objectives.
• Utilize tools like Canva, StoryMaker, Unfold, and Mojo to create eye-catching graphics and stories.
• Develop social media content calendars in collaboration with the content, ecommerce & retail team.
• Assist in the implementation of short & long-term social media strategies that align with overall marketing goals.
• Establish content pillars for consistent brand messaging across all platforms.
• Monitor trends, audience engagement, and competitors to identify growth opportunities.
• Work closely with the content & marketing team to brief artworks and social media collateral.
• Utilize automation tools to schedule posts and manage content.
• Monitor brand mentions and sentiment to address potential issues promptly.
• Participate in team meetings and brainstorming sessions for new content ideas.
• Design and manage social media surveys to gather customer feedback.

2. Community Engagement

• Increase community engagement through the implementation of powerful social media campaigns and engagement activities and promoting user-generated content.
• Participate in community events and pop-ups to engage the community, collect new leads (emails and phone numbers), and create snackable social media content.
• Support launches of all new collections, products and stores through social media, BTL & ATL campaigns.
• Support development and distribution of targeted community newsletters and blogs.
• Foster and grow an engaged community by encouraging discussions and interactions around brand content.
• Organize and host virtual events, live streams, and interactive sessions to build a strong community presence.
• Collaborate with brand ambassadors and loyal community members to amplify the brand’s voice.
• Assist in Identifying key social media influencers and partners for collaboration to drive community engagement.
• Share relevant and up to date social media information with other parts of the business.

3. SEO and Content Optimization

• Optimize social media posts for search engines to increase organic reach.
• Conduct keyword research to identify trending topics and relevant hashtags.

4. Analysis & Reporting

• Regularly analyze and report on social media metrics, providing insights for continuous improvement.
• Stay updated on emerging trends, tools, and best practices.

Professional / Academic Background

• Graduated with a degree in Marketing, Communications, or a related field.
• Strong understanding of various social media platforms and their respective audiences.
• Basic knowledge of graphic design tools such as Canva, StoryMaker, Unfold, and Mojo.
• Tech-savvy with a keen interest in emerging social media trends and tools.
• At least 1 - 2 years’ experience in social media Marketing or management.

Essential Skills & Knowledge

• Communication: Strong written and verbal communication skills, with the ability to create engaging content that resonates with our audience.
• Creativity: A creative mindset with the ability to brainstorm and execute innovative content ideas.
• Analytical Skills: Ability to analyze social media metrics and derive actionable insights to improve content performance.
• Problem Solving: A problem-solving mindset to tackle challenges and find effective solutions.
• Collaboration: Experience working in teams and collaborating with other departments to achieve common goals.
• Attention to Detail: Accuracy in content creation and management, ensuring high-quality and error-free posts.
• Project Management: Strong project management skills, with the ability to plan, execute, and oversee social media campaigns and initiatives effectively.

Essential Attributes

• Adaptability: Ability to work in a fast-paced environment, deal with shifting priorities, and adapt to rapid changes.
• Self-Motivation: Self-starter with the ability to work independently and take initiative in content creation and strategy development.
• Enthusiasm: Passion for social media trends, fashion, and lifestyle, with a positive attitude and eagerness to learn.
• Team Player: Strong team player with the ability to build trust and respect within the team.
• Energy & Determination: Enthusiasm, energy, and determination to achieve results and drive engagement.
• Flexibility: Willingness to participate in community events and pop-ups, collect new leads, and create snackable social media content on the go.

• Manage day-to-day social media activities across platforms (Instagram, Facebook, TikTok, Threads, YouTube, Twitter)
• Create, schedule, and publish engaging content that aligns with brand voice, values, and objectives
• Utilize tools like Canva, StoryMaker, Unfold, and Mojo to create eye-catching graphics and stories
• Develop social media content calendars in collaboration with the content, ecommerce & retail team
• Assist in the implementation of short & long-term social media strategies that align with overall marketing goals
• Establish content pillars for consistent brand messaging across all platforms
• Monitor trends, audience engagement, and competitors to identify growth opportunities
• Work closely with the content & marketing team to brief artworks and social media collateral
• Utilize automation tools to schedule posts and manage content
• Monitor brand mentions and sentiment to address potential issues promptly
• Participate in team meetings and brainstorming sessions for new content ideas
• Design and manage social media surveys to gather customer feedback
• Increase community engagement through the implementation of powerful social media campaigns and engagement activities and promoting user-generated content
• Participate in community events and pop-ups to engage the community, collect new leads (emails and phone numbers), and create snackable social media content
• Support launches of all new collections, products and stores through social media, BTL & ATL campaigns
• Support development and distribution of targeted community newsletters and blogs
• Foster and grow an engaged community by encouraging discussions and interactions around brand content
• Organize and host virtual events, live streams, and interactive sessions to build a strong community presence
• Collaborate with brand ambassadors and loyal community members to amplify the brand’s voice
• Assist in Identifying key social media influencers and partners for collaboration to drive community engagement
• Share relevant and up to date social media information with other parts of the business
• Optimize social media posts for search engines to increase organic reach
• Conduct keyword research to identify trending topics and relevant hashtags
• Regularly analyze and report on social media metrics, providing insights for continuous improvement
• Stay updated on emerging trends, tools, and best practices

• Communication: Strong written and verbal communication skills, with the ability to create engaging content that resonates with our audience
• Creativity: A creative mindset with the ability to brainstorm and execute innovative content ideas
• Analytical Skills: Ability to analyze social media metrics and derive actionable insights to improve content performance
• Problem Solving: A problem-solving mindset to tackle challenges and find effective solutions
• Collaboration: Experience working in teams and collaborating with other departments to achieve common goals
• Attention to Detail: Accuracy in content creation and management, ensuring high-quality and error-free posts
• Project Management: Strong project management skills, with the ability to plan, execute, and oversee social media campaigns and initiatives effectively

• Graduated with a degree in Marketing, Communications, or a related field
• Strong understanding of various social media platforms and their respective audiences
• Basic knowledge of graphic design tools such as Canva, StoryMaker, Unfold, and Mojo
• Tech-savvy with a keen interest in emerging social media trends and tools
• At least 1 - 2 years’ experience in social media Marketing or management