Vivo's mission is to create economic opportunities in Africa through fashion. Our vision is to see Africa Dressing the World. Vivo was founded by Wandia Gichuru and Anne Marie Burugu in 2011. 12 years on, we are East Africas largest ladies fashion brand, designing and manufacturing 100% on the African continent. 

Job Purpose

The Marketing Assistant will report directly to the Marketing Manager and play a key role in strengthening our brand’s online presence, driving customer engagement, and supporting integrated marketing campaigns across multiple platforms.

This position requires a blend of creativity, strategic thinking, project management, and operational excellence. The Marketing Assistant will manage day-to-day social media activities, support ATL and BTL marketing initiatives, create compelling content, and analyze performance metrics to ensure all marketing efforts align with the brand’s overarching objectives.

Vivo is a fast-growing business, and this is a hands-on, collaborative role that combines content creation, campaign execution, and community management. The ideal candidate is proactive, energetic, and highly engaged, with a passion for staying ahead of digital and social media trends.This role is perfect for someone who thrives on creativity, storytelling, and audience engagement balancing both creative output and strategic execution. If you don’t enjoy keeping up with evolving social media trends, interacting with followers, and optimizing content for impact, this may not be the role for you.

Key Responsibilities

Content Creation & Social Media Management

• Manage day-to-day social media activities across platforms (Instagram, Facebook,TikTok, Threads, YouTube, Twitter).
• Create, schedule, and publish engaging content that aligns with brand voice, values, and objectives.
• Utilize tools like Canva, StoryMaker, Unfold, and Mojo to create eye-catching graphics and stories.
• Develop social media content calendars in collaboration with the content, ecommerce & retail team.
• Assist in the implementation of short & long-term social media strategies that align with overall marketing goals.
• Establish content pillars for consistent brand messaging across all platforms.
• Monitor trends, audience engagement, and competitors to identify growth opportunities.
• Work closely with the content marketing team to brief artworks and social media collateral.

Community engagement

• Increase community engagement through the implementation of powerful social media campaigns and engagement activities and promoting user-generated content.
• Participate in community events and pop-ups to engage the community, collect new leads (emails and phone numbers), and create snackable social media content.
• Support launches of all new collections, products and stores through social media, BTL & ATL campaigns.
• Support development and distribution of targeted community newsletters and blogs.
• Foster and grow an engaged community by encouraging discussions and interactions around brand content.
• Organize and host virtual events, live streams, and interactive sessions to build a strong community presence.
• Collaborate with brand ambassadors and loyal community members to amplify the brand’s voice.
• Assist in Identifying key social media influencers and partners for collaboration to drive community engagement.

SEO and Content Optimization

• Optimize social media posts for search engines to increase organic reach.
• Conduct keyword research to identify trending topics and relevant hashtags.

Analysis Reporting

• Regularly analyze and report on social media metrics, providing insights for continuous improvement.
• Stay updated on emerging trends, tools, and best practices.

Qualifications and Experience

• Graduated with a degree in Marketing, Communications, or a related field.
• Strong understanding of various social media platforms and their respective audiences.
• Basic knowledge of graphic design tools such as Canva, StoryMaker, Unfold, and Mojo.
• Tech-savvy with a keen interest in emerging social media trends and tools.
• At least 1 - 2 year experience in social media Marketing or management.

• Manage day-to-day social media activities across platforms (Instagram, Facebook,TikTok, Threads, YouTube, Twitter).
• Create, schedule, and publish engaging content that aligns with brand voice, values, and objectives.
• Utilize tools like Canva, StoryMaker, Unfold, and Mojo to create eye-catching graphics and stories.
• Develop social media content calendars in collaboration with the content, ecommerce & retail team.
• Assist in the implementation of short & long-term social media strategies that align with overall marketing goals.
• Establish content pillars for consistent brand messaging across all platforms.
• Monitor trends, audience engagement, and competitors to identify growth opportunities.
• Work closely with the content marketing team to brief artworks and social media collateral.
• Increase community engagement through the implementation of powerful social media campaigns and engagement activities and promoting user-generated content.
• Participate in community events and pop-ups to engage the community, collect new leads (emails and phone numbers), and create snackable social media content.
• Support launches of all new collections, products and stores through social media, BTL & ATL campaigns.
• Support development and distribution of targeted community newsletters and blogs.
• Foster and grow an engaged community by encouraging discussions and interactions around brand content.
• Organize and host virtual events, live streams, and interactive sessions to build a strong community presence.
• Collaborate with brand ambassadors and loyal community members to amplify the brand’s voice.
• Assist in Identifying key social media influencers and partners for collaboration to drive community engagement.
• Optimize social media posts for search engines to increase organic reach.
• Conduct keyword research to identify trending topics and relevant hashtags.
• Regularly analyze and report on social media metrics, providing insights for continuous improvement.
• Stay updated on emerging trends, tools, and best practices.

• Strong written and verbal communication skills
• Ability to create engaging content that resonates with our audience
• Creative mindset with the ability to brainstorm and execute innovative content ideas
• Ability to analyze social media metrics and derive actionable insights to improve content performance
• Problem-solving mindset
• Experience working in teams and collaborating with other departments
• Accuracy in content creation and management
• Strong project management skills
• Ability to plan, execute, and oversee social media campaigns and initiatives effectively
• Strong understanding of various social media platforms and their respective audiences
• Basic knowledge of graphic design tools such as Canva, StoryMaker, Unfold, and Mojo
• Tech-savvy with a keen interest in emerging social media trends and tools

• Graduated with a degree in Marketing, Communications, or a related field.
• Strong understanding of various social media platforms and their respective audiences.
• Basic knowledge of graphic design tools such as Canva, StoryMaker, Unfold, and Mojo.
• Tech-savvy with a keen interest in emerging social media trends and tools.
• At least 1 - 2 year experience in social media Marketing or management.