Background

HFC Limited, the banking and property finance subsidiary of HF Group, has an exciting opportunity in our K-Mall Department. We are seeking a talented, dynamic, self-driven, and results-oriented individual who is committed to performance, excellence, and participating in our growth strategy.

The Marketing & Customer Experience Liaison Executive will play an important role in enhancing K-Mall’s brand visibility & visitor experience as well as tenant relations and overall customer experience. This role combines execution of the defined marketing & customer experience strategy to drive effective tenant engagement, attract high quality footfall and build K-Mall’s brand reputation as a preferred retail destination in the region.

Responsibilities

The role holder is responsible for day-to-day execution of tactical K-Mall marketing and customer experience initiatives including but not limited to marketing campaigns, events and partnerships in collaboration with the Marketing, Corporate Affairs and Citizenship Division as well as planning of tenant engagement activities in pursuit of delivery of the overall K-Mall Strategy.

Qualifications and Experience

Minimum Qualifications, Knowledge and Experience

• A business-related degree in Marketing, Communications, Public Relations/Media Studies, Event Management, Digital Marketing
• Certification in Digital Marketing or related fields is an added advantage.
• Minimum 3–5 years’ experience in marketing in a retail management, mall operations or customer relationship role.
• Experience in digital marketing, content creation, or brand management is an added advantage.
• Proven track record in event planning, partnership management and stakeholder engagement.

Key Competencies and Skills

General Competencies

• Strong communication and interpersonal skills.
• Excellent organizational and planning abilities.
• Creative thinker with a passion for customer engagement.
• Proficiency in digital marketing tools and social media management.
• Strong reporting, presentation, and analytical skills.
• Ability to multitask and thrive in a fast-paced environment.
• Strong business acumen.

Technical Competencies

• Basic Brand, Marketing, Communication, PR/Media, Event Management, Digital Media, Advertising, Client Account Management skills.
• Basic understanding of creative briefing/development, BTL design and production processes.
• Proficiency in Microsoft Office applications and digital environments.

• Collaborate to develop and implement the K-Mall marketing strategy that promotes the K-Mall brand and its tenants.
• Co-ordinate with the larger HF Marketing Team to ensure brand consistency & growth of brand love
• Support Tenants and other stakeholder on their marketing initiatives.
• Serve as the key communication link between mall management and tenants, ensuring timely and effective feedback loops.
• Organize regular tenant engagement sessions, surveys and training forums to strengthen tenant relations and collaboration.
• Track and address tenant concerns in co-ordination with relevant departments to ensure quick resolution.
• Design and implement customer engagement initiatives that enhance shopper satisfaction and loyalty.
• Monitor and evaluate customer feedback, developing insights to improve mall experience and tenant performance.
• Conceptualize, plan, and execute footfall-attracting events, campaigns, and activations in collaboration with tenants and partners.
• Manage event budgets, logistics, and post-event reporting to assess impact and ROI.
• Identify and onboard strategic partners for co-branded events, sponsorships, and activations.
• Drive initiatives that generate additional revenue for the mall through creative commercial collaborations.

• Strong communication and interpersonal skills.
• Excellent organizational and planning abilities.
• Creative thinker with a passion for customer engagement.
• Proficiency in digital marketing tools and social media management.
• Strong reporting, presentation, and analytical skills.
• Ability to multitask and thrive in a fast-paced environment.
• Strong business acumen.
• Basic Brand, Marketing, Communication, PR/Media, Event Management, Digital Media, Advertising, Client Account Management skills.
• Basic understanding of creative briefing/development, BTL design and production processes.
• Proficiency in Microsoft Office applications and digital environments.

• A business-related degree in Marketing, Communications, Public Relations/Media Studies, Event Management, Digital Marketing
• Certification in Digital Marketing or related fields is an added advantage.
• Minimum 3–5 years’ experience in marketing in a retail management, mall operations or customer relationship role.
• Experience in digital marketing, content creation, or brand management is an added advantage.
• Proven track record in event planning, partnership management and stakeholder engagement.