Company Overview

Sun Mobility is a leading company in the [Industry - e.g., renewable energy, automotive, etc. - if known, otherwise omit or generalize]. We are committed to [Company Mission/Values - if known, otherwise omit or generalize].

Role Context

We are seeking a dynamic and results-oriented Marketing Executive to join our team in Kenya. This role will be instrumental in driving our marketing initiatives, focusing on both Below-the-Line (BTL) and Digital marketing strategies.

Responsibilities

• Develop and implement BTL marketing campaigns to increase brand awareness and customer engagement.
• Manage and execute digital marketing strategies, including social media, email marketing, SEO/SEM, and content marketing.
• Analyze market trends and competitor activities to identify new opportunities.
• Track and report on the performance of marketing campaigns, providing insights and recommendations for optimization.
• Collaborate with sales and product teams to ensure marketing efforts align with business objectives.
• Manage marketing budgets and ensure cost-effective campaign execution.

Qualifications and Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in BTL and digital marketing.
• Strong understanding of digital marketing channels and tools.
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.

Experience

Minimum of 2 years of relevant marketing experience.

Additional Notes

This is an exciting opportunity to contribute to the growth of Sun Mobility in the Kenyan market.

• Develop and implement BTL marketing campaigns to increase brand awareness and customer engagement.
• Manage and execute digital marketing strategies, including social media, email marketing, SEO/SEM, and content marketing.
• Analyze market trends and competitor activities to identify new opportunities.
• Track and report on the performance of marketing campaigns, providing insights and recommendations for optimization.
• Collaborate with sales and product teams to ensure marketing efforts align with business objectives.
• Manage marketing budgets and ensure cost-effective campaign execution.

• Proven experience in BTL and digital marketing.
• Strong understanding of digital marketing channels and tools.
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.

• Bachelor's degree in Marketing, Business Administration, or a related field.