Summary
Date Posted: Tuesday, April 21, 2020 , Base Salary: Not Disclosed

JOB DETAILS:
The Marketing Executive is responsible for brand promotion to create awareness through conceiving and developing efficient marketing strategies .

Description of Duties
• Runs social media campaigns regularly
• Develops content for use online and for advertising purposes
• Posting daily on all social media channels with appropriate content leading to engagements with online audience
• Responsible for increase in number of likes and followers on all social media platforms (Facebook, Twitter, Instagram and You tube)
• Oversees digital signage to ensure appropriate content is relayed
• Is the custodian of all graphic, written, audio and video content developed by the Company for marketing purposes
• Undertakes mapping together with restaurant coordinators, online shop coordinator, waiters, cashiers and sales teams for market storming using demographics such as gender, age, geographic location among others.
• Oversees distribution of marketing materials in offices, malls, shops, churches, schools and other strategic locations.
• Prepare weekly and monthly marketing activities reports.
• Performs budgeting for all marketing activities and monitors spend thereafter, variances have to be explained.
• Collaborate with Restaurant Coordinators, online shop Coordinator and Nutritionists to run regular promotional campaigns within the revenue centers.
• Monitors competitor activity and brainstorms potential improvements or changes in marketing strategy, products, or services.
• Organizes and attends marketing events (trade shows, exhibitions, seminars, industry events) regularly.
• Secures access to media channels regularly.
• Trains sales teams, waiters and cashiers on marketing strategies, telephone etiquette and directs marketing activities after the training.

Job Skills: Not Specified

Job Specifications
• Holds a CIM certification
• Holds a Bachelor’s degree in Marketing or its equivalent
• Knowledge and experience of related computer applications
• At least 3 years’ experience in the marketing

Job Education Requirements: Not Specified

Job Education Experience: Not Specified

Work Hours: 8

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