Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.

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Marketing Manager Africa

Job Type

Full Time

Qualification

BA/BSc/HND

Experience

6 years

Location

Nairobi

Job Field

Media / Advertising / Branding

Responsibilities:

• Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration;
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
• Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance;
• Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI;
• Own retention marketing strategies, and own the lifecycle campaigns;
• Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics;
• Help shape the Binance brand in key African Markets;
• Report on the effectiveness of campaigns and provide data-driven recommendations.

Requirements:

• Minimum 6 years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand. Crypto experience is a big plus;
• Execution-oriented mindset - with the humility, drive, and scrappiness to get it done;
• Must have a strong interest and knowledge in crypto/blockchain/technology;
• Fluency in English is a must;
• Must be able to work independently;
• A university degree relating to Marketing is a plus;
• Strong coordination skills and strategic mindset for marketing;
• Familiarity with online and offline marketing avenues such as social media, community management, and event management;
• Proven experience in growing and managing user base.

• Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration;
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
• Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance;
• Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI;
• Own retention marketing strategies, and own the lifecycle campaigns;
• Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics;
• Help shape the Binance brand in key African Markets;
• Report on the effectiveness of campaigns and provide data-driven recommendations.

• Strong coordination skills
• Strategic mindset for marketing
• Familiarity with online and offline marketing avenues such as social media, community management, and event management
• Proven experience in growing and managing user base

• Minimum 6 years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand. Crypto experience is a big plus;
• Execution-oriented mindset - with the humility, drive, and scrappiness to get it done;
• Must have a strong interest and knowledge in crypto/blockchain/technology;
• Fluency in English is a must;
• Must be able to work independently;
• A university degree relating to Marketing is a plus;