Accurex Consultants, being founded in 1998, is a Management Consulting center with a highly qualified team of dedicated management & human resource experts. We are the one stop Centre for all of your management and Human Resource needs.

Read more about this company

Marketing Manager - Agriculture Industry

Job Type

Full Time

Qualification

BA/BSc/HND , Professional Certificate

Experience

5 - 8 years

Location

Nairobi

Job Field

Agriculture / Agro-Allied , Media / Advertising / Branding

Key Responsibilities

Marketing Strategy and Planning

• Develop and implement annual marketing plans aligned with business objectives.
• Conduct market research to identify trends, customer needs, and growth opportunities.
• Analyze competitor activities, pricing, and positioning strategies.
• Develop product positioning and value propositions for different market segments.

Brand Management and Promotion

• Oversee branding and ensure consistent corporate identity across all platforms.
• Plan and execute advertising and promotional campaigns.
• Coordinate participation in agricultural exhibitions, trade fairs, and industry events.
• Develop marketing materials including brochures, catalogues, and digital content

Sales Support and Revenue Growth

• Work closely with the sales team to achieve revenue and volume targets.
• Develop pricing strategies based on cost analysis and market conditions.
• Support distribution expansion into new regions and export markets.
• Monitor sales performance and adjust marketing strategies accordingly.

Digital Marketing and Communication

• Manage the company’s website and social media platforms.
• Implement digital marketing campaigns to enhance product visibility.
• Track campaign performance metrics and return on investment (ROI).
• Maintain customer databases and oversee CRM systems.

Market Intelligence and Reporting

• Gather customer feedback and market insights to guide strategy.
• Monitor competitor products and promotional activities.
• Prepare weekly and monthly marketing performance reports.
• Provide strategic recommendations to senior management.

Qualifications

• Bachelor’s Degree in Marketing, Agribusiness, Business Administration, or related field
• Professional marketing qualification.
• Minimum 5–8 years’ marketing experience
• At least 3 years in a managerial role
• Experience in agriculture, agribusiness, or FMCG preferred

• Develop and implement annual marketing plans aligned with business objectives.
• Conduct market research to identify trends, customer needs, and growth opportunities.
• Analyze competitor activities, pricing, and positioning strategies.
• Develop product positioning and value propositions for different market segments.
• Oversee branding and ensure consistent corporate identity across all platforms.
• Plan and execute advertising and promotional campaigns.
• Coordinate participation in agricultural exhibitions, trade fairs, and industry events.
• Develop marketing materials including brochures, catalogues, and digital content
• Work closely with the sales team to achieve revenue and volume targets.
• Develop pricing strategies based on cost analysis and market conditions.
• Support distribution expansion into new regions and export markets.
• Monitor sales performance and adjust marketing strategies accordingly.
• Manage the company’s website and social media platforms.
• Implement digital marketing campaigns to enhance product visibility.
• Track campaign performance metrics and return on investment (ROI).
• Maintain customer databases and oversee CRM systems.
• Gather customer feedback and market insights to guide strategy.
• Monitor competitor products and promotional activities.
• Prepare weekly and monthly marketing performance reports.
• Provide strategic recommendations to senior management.

• Marketing Strategy
• Market Research
• Competitor Analysis
• Brand Management
• Promotional Campaigns
• Sales Support
• Pricing Strategies
• Digital Marketing
• Social Media Management
• CRM Systems
• Market Intelligence
• Reporting

• Bachelor’s Degree in Marketing, Agribusiness, Business Administration, or related field
• Professional marketing qualification.
• Minimum 5–8 years’ marketing experience
• At least 3 years in a managerial role
• Experience in agriculture, agribusiness, or FMCG preferred