Marketing Manager-Hotel
2025-09-24T18:31:26+00:00
Emerge Egress Consulting
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https://emergeegressconsulting.com/
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Consulting
Advertising & Marketing
2025-10-08T17:00:00+00:00
Kenya
8
Role Objective
- An established hotel seeks a Marketing Manager is responsible for a wide range of duties aimed at increasing the hotel's brand awareness, driving revenue, and attracting a target market.
Core Duties and Responsibilities
- Creating and executing comprehensive marketing plans aligned with the hotel's business objectives.
- Conducting thorough market research to identify trends, analyze competitor activities, and understand the needs and preferences of potential guests.
- Creating, managing, and tracking the marketing budget, ensuring cost-effectiveness and a strong return on investment (ROI) for all activities.
- Ensuring the hotel\'s brand identity, messaging, and visual style are consistent across all marketing materials and channels, from the website to social media and printed collateral.
- Managing the creation of engaging content, including photography, videos, written copy, and other promotional materials.
- Building and maintaining relationships with media outlets, influencers, travel agencies, tourism boards, and local businesses to secure positive press and create strategic partnerships.
- Developing and executing a social media strategy, managing content calendars, engaging with followers, and monitoring performance across platforms like Facebook, Instagram, and LinkedIn.
- Actively monitoring and responding to guest reviews and feedback on platforms like TripAdvisor and Google to maintain a positive online reputation.
- Planning and managing digital advertising campaigns and collaborating with online travel agencies to optimize the hotel\'s online presence.
- Managing the hotel\'s guest database and executing email marketing campaigns to promote special offers, build customer loyalty, and drive repeat business.
- Collaboration with Sales & Revenue Teams to develop and promote special packages, promotions, and events.
- Identifying, lead generation and targeting new markets and potential clients, and assisting the sales team in securing new business.
- Planning and promoting hotel events, seasonal campaigns, and special promotions to attract new guests and increase revenue.
- Monitoring key marketing performance metrics, such as website traffic, social media engagement, and campaign effectiveness.
- Preparing and presenting regular reports to senior management on marketing performance, budget usage, and ROI, providing insights and recommendations for future strategies.
- Assisting in Recruiting, training, and supervising a marketing team.
- Ensuring clear and effective communication with all hotel departments to align marketing efforts with operational and business goals.
Job Specifications and Qualifications
- Bachelor’s Degree in Business Administration, Marketing, Communication, or a related field.
- At least 5 years work experience.
- Proven track record.
Key Competencies
- Top Notch Marketing skills
- Excellent communication skills
- Strong Digital Marketing skills,
- Market Intelligence
- Business Acumen Skills
- Excellent Customer Service
Creating and executing comprehensive marketing plans aligned with the hotel's business objectives. Conducting thorough market research to identify trends, analyze competitor activities, and understand the needs and preferences of potential guests. Creating, managing, and tracking the marketing budget, ensuring cost-effectiveness and a strong return on investment (ROI) for all activities. Ensuring the hotel\'s brand identity, messaging, and visual style are consistent across all marketing materials and channels, from the website to social media and printed collateral. Managing the creation of engaging content, including photography, videos, written copy, and other promotional materials. Building and maintaining relationships with media outlets, influencers, travel agencies, tourism boards, and local businesses to secure positive press and create strategic partnerships. Developing and executing a social media strategy, managing content calendars, engaging with followers, and monitoring performance across platforms like Facebook, Instagram, and LinkedIn. Actively monitoring and responding to guest reviews and feedback on platforms like TripAdvisor and Google to maintain a positive online reputation. Planning and managing digital advertising campaigns and collaborating with online travel agencies to optimize the hotel\'s online presence. Managing the hotel\'s guest database and executing email marketing campaigns to promote special offers, build customer loyalty, and drive repeat business. Collaboration with Sales & Revenue Teams to develop and promote special packages, promotions, and events. Identifying, lead generation and targeting new markets and potential clients, and assisting the sales team in securing new business. Planning and promoting hotel events, seasonal campaigns, and special promotions to attract new guests and increase revenue. Monitoring key marketing performance metrics, such as website traffic, social media engagement, and campaign effectiveness. Preparing and presenting regular reports to senior management on marketing performance, budget usage, and ROI, providing insights and recommendations for future strategies. Assisting in Recruiting, training, and supervising a marketing team. Ensuring clear and effective communication with all hotel departments to align marketing efforts with operational and business goals.
Top Notch Marketing skills Excellent communication skills Strong Digital Marketing skills, Market Intelligence Business Acumen Skills Excellent Customer Service
Bachelor’s Degree in Business Administration, Marketing, Communication, or a related field. At least 5 years work experience. Proven track record.
JOB-68d438fe76b00
Vacancy title:
Marketing Manager-Hotel
[Type: FULL_TIME, Industry: Consulting, Category: Advertising & Marketing]
Jobs at:
Emerge Egress Consulting
Deadline of this Job:
Wednesday, October 8 2025
Duty Station:
Nairobi | Nairobi | Kenya
Summary
Date Posted: Wednesday, September 24 2025, Base Salary: Not Disclosed
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JOB DETAILS:
Role Objective
- An established hotel seeks a Marketing Manager is responsible for a wide range of duties aimed at increasing the hotel's brand awareness, driving revenue, and attracting a target market.
Core Duties and Responsibilities
- Creating and executing comprehensive marketing plans aligned with the hotel's business objectives.
- Conducting thorough market research to identify trends, analyze competitor activities, and understand the needs and preferences of potential guests.
- Creating, managing, and tracking the marketing budget, ensuring cost-effectiveness and a strong return on investment (ROI) for all activities.
- Ensuring the hotel\'s brand identity, messaging, and visual style are consistent across all marketing materials and channels, from the website to social media and printed collateral.
- Managing the creation of engaging content, including photography, videos, written copy, and other promotional materials.
- Building and maintaining relationships with media outlets, influencers, travel agencies, tourism boards, and local businesses to secure positive press and create strategic partnerships.
- Developing and executing a social media strategy, managing content calendars, engaging with followers, and monitoring performance across platforms like Facebook, Instagram, and LinkedIn.
- Actively monitoring and responding to guest reviews and feedback on platforms like TripAdvisor and Google to maintain a positive online reputation.
- Planning and managing digital advertising campaigns and collaborating with online travel agencies to optimize the hotel\'s online presence.
- Managing the hotel\'s guest database and executing email marketing campaigns to promote special offers, build customer loyalty, and drive repeat business.
- Collaboration with Sales & Revenue Teams to develop and promote special packages, promotions, and events.
- Identifying, lead generation and targeting new markets and potential clients, and assisting the sales team in securing new business.
- Planning and promoting hotel events, seasonal campaigns, and special promotions to attract new guests and increase revenue.
- Monitoring key marketing performance metrics, such as website traffic, social media engagement, and campaign effectiveness.
- Preparing and presenting regular reports to senior management on marketing performance, budget usage, and ROI, providing insights and recommendations for future strategies.
- Assisting in Recruiting, training, and supervising a marketing team.
- Ensuring clear and effective communication with all hotel departments to align marketing efforts with operational and business goals.
Job Specifications and Qualifications
- Bachelor’s Degree in Business Administration, Marketing, Communication, or a related field.
- At least 5 years work experience.
- Proven track record.
Key Competencies
- Top Notch Marketing skills
- Excellent communication skills
- Strong Digital Marketing skills,
- Market Intelligence
- Business Acumen Skills
- Excellent Customer Service
Work Hours: 8
Experience in Months: 72
Level of Education: bachelor degree
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