Background

An industry leader in FMCG / Food Manufacturing is seeking a visionary and results-driven Marketing Manager to drive marketing strategy, build iconic brands, and lead multi-channel campaigns. The successful candidate will turn consumer insights into winning marketing decisions, grow digital and e-commerce presence, and inspire a world-class marketing team.

Key Responsibilities:

• Drive marketing strategy and business growth.
• Build iconic brands and compelling customer experiences.
• Lead multi-channel campaigns and product launches.
• Grow digital, social media, and e-commerce presence.
• Turn consumer insights into winning marketing decisions.
• Ensure brand excellence, compliance, and ROI.
• Build and inspire a world-class marketing team.
• Manage marketing budgets and track ROI.
• Lead and mentor the marketing team.

Qualifications & Experience:

• Education: Bachelor's degree required; Marketing, Business Administration, or a related field is preferred. Postgraduate qualification or MBA is an advantage.
• Experience: 5–8 years of progressive marketing experience.
• Demonstrable experience in FMCG, QSR, or a fast-moving consumer brand environment — execution experience, not just agency management.
• Proven track record in brand building and campaign execution with measurable outcomes.
• Kenya or East African market experience is strongly preferred; deep understanding of local consumer behaviour is a significant advantage.

Technical Skills:

• Proficient in digital marketing platforms, social media management tools, and analytics dashboards.
• Comfortable with marketing budget management, ROI tracking, and reporting to leadership.
• Experience working with creative agencies, production vendors, and external partners.
• Proficient in Microsoft Office and Google Workspace.

• Drive marketing strategy and business growth.
• Build iconic brands and compelling customer experiences.
• Lead multi-channel campaigns and product launches.
• Grow digital, social media, and e-commerce presence.
• Turn consumer insights into winning marketing decisions.
• Ensure brand excellence, compliance, and ROI.
• Build and inspire a world-class marketing team.
• Manage marketing budgets and track ROI.
• Lead and mentor the marketing team.

• Proficient in digital marketing platforms, social media management tools, and analytics dashboards.
• Comfortable with marketing budget management, ROI tracking, and reporting to leadership.
• Experience working with creative agencies, production vendors, and external partners.
• Proficient in Microsoft Office and Google Workspace.

• Bachelor's degree required; Marketing, Business Administration, or a related field is preferred. Postgraduate qualification or MBA is an advantage.
• 5–8 years of progressive marketing experience.
• Demonstrable experience in FMCG, QSR, or a fast-moving consumer brand environment — execution experience, not just agency management.
• Proven track record in brand building and campaign execution with measurable outcomes.
• Kenya or East African market experience is strongly preferred; deep understanding of local consumer behaviour is a significant advantage.