Description

The Marketing Manager leads Chemicaland’s entire marketing strategy, brand growth, product positioning, digital footprint, market expansion, customer segmentation, van sales support, demand generation, and coordination between agronomists, digital team, sales, production, and the board.

This role demands a strategic, innovative, data-driven, high-performance leader capable of transforming Chemicaland into a dominant agro-input brand in Kenya and across Africa.

Core Competencies

• Leadership
• Digital & Brand Strategy
• Sales alignment
• Market intelligence
• Excellent communication
• Budget & cost control
• Data-driven decision-making

Job Benefits

A. Competitive Base Retainer Salary

B. Attractive Performance Commissions

• Develop 3-year marketing plan aligned with sales target.
• Lead brand positioning for all products.
• Drive product life cycle management.
• Manage market segmentation and regional marketing plans.
• Oversee digital, field, van sales, and regional campaigns.
• Lead farmer trials, demos, and field days.
• Ensure alignment with regulatory compliance communication.
• Supervise; Digital marketing team, Marketing executives, Agronomists, Communication Officer, Interns (Marketing & Technical)
• Maintain real-time dashboards for marketing performance, leads, conversions, campaigns ROI, cost-per-acquisition, and regional performance.

• Leadership
• Digital & Brand Strategy
• Sales alignment
• Market intelligence
• Excellent communication
• Budget & cost control
• Data-driven decision-making

• Degree in Marketing, Agribusiness, Commerce, or related.
• 5–8+ years experience in Agro-input/FMCG/Manufacturing.
• Proven success running field marketing, digital, and farmer engagement.
• 28 - 45 years of age preffered.