Marketing & Portfolio Lead - EASA
2026-01-28T08:57:08+00:00
Syngenta
https://cdn.greatkenyanjobs.com/jsjobsdata/data/employer/comp_8040/logo/syn.png
https://www.syngenta.com/
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Professional Services
Management, Sales & Retail, Advertising & Marketing, Business Operations, Agribusiness, Agricultural Services & Products, Agronomist, Recruitment, Chain Manager, Management Officer, Team leader
2026-02-05T17:00:00+00:00
8
Syngenta is a leading science-based agtech company. We help millions of farmers around the world to grow safe and nutritious food, while taking care of the planet.
Read more about this company
Marketing & Portfolio Lead - EASA
Job Type
Full Time
Qualification
BA/BSc/HND
Experience
Location
Nairobi
Job Field
Sales / Marketing / Retail / Business Development
Role purpose
Builds market intelligence to enable the development & implementation of innovative business models which will include greater grower and retailer proximity.
Work with Portfolio Lead on evaluating portfolio performance, simplifying our offer, ensuring fit with market needs & identifying critical gaps that need to be filled
Ensure EASA Portfolio lead collaborates well with AME Portfolio managers in the PDC cycle process, ensuring that opportunities and needs are highlighted to Cluster portfolio Lead & Territory Marketing Team and timely feedback on business cases.
Drive creation and implementation of the brand plans & strategies (market analysis, price, positioning)
Ensure connection of marketing team with all other teams (CPD, Regulatory, Sales, Comm Ops, and P&S) to deliver NPIs on time and in full
Lead the development and sustenance of an efficient and effective customer marketing team that drives excellence in customer segmentation & campaign execution to achieve objectives
Implement processes to measure effectiveness of campaign and marketing efforts
Accountabilities
Key member of the BA LT bringing a grower centric view / perspective & ensuring decisions are aligned with the marketing strategy
To lead the development of an effective commercial unit Marketing function
To drive key marketing processes with special attention to campaign, portfolio management & iPLAN
To lead the conversion of crop solutions into appropriate offers delivered through campaigns
Working with Sales Manager & Commercial Ops to ensure effective value pricing is carried out and that appropriate commercial terms are implemented to deliver on budget & GTM objectives
Delivers market plans and analysis to support budgeting and strategic reviews.
Gather customer & market insights to enable effective GTM implementation, inform campaign designs to increase customer conversion to the Syngenta product range
Lead grower, channel & value chain segmentation process.
Define marketing communications strategy (e.g., media mix, budget allocation across services, etc.)
Prioritise campaigns and resource allocation in line with the strategy & oversee their execution. Plan budgets according to strategy and opportunity, ensuring marketing spend remains with agreed limits.
Review campaign effectiveness, during & post season, against objectives by utilising Salesforce.com as a key tool for monitoring and improving effectiveness.
Ensure delivery of grower and channel value proposition through the creation of offers incl. incentives in line with GTM.
Analyse customer insights, customer trends, market analysis and market best practices to build successful strategies
Ensure timely and effective preparation of the Kenya Topical reviews and budget presentations.
Lead the execution of marketing programs from start to finish, leveraging internal support & driving collaboration
Qualifications
Knowledge, experience & capabilities
Critical experience & knowledge
Country product/crop management
Internal experience of the agri-business sector in Marketing, Sales and Strategy
Strong agronomy knowledge
Experience in campaign development and management
Background in business management
Proficiency in digital marketing and management
* Builds market intelligence to enable the development & implementation of innovative business models which will include greater grower and retailer proximity. * Work with Portfolio Lead on evaluating portfolio performance, simplifying our offer, ensuring fit with market needs & identifying critical gaps that need to be filled * Ensure EASA Portfolio lead collaborates well with AME Portfolio managers in the PDC cycle process, ensuring that opportunities and needs are highlighted to Cluster portfolio Lead & Territory Marketing Team and timely feedback on business cases. * Drive creation and implementation of the brand plans & strategies (market analysis, price, positioning) * Ensure connection of marketing team with all other teams (CPD, Regulatory, Sales, Comm Ops, and P&S) to deliver NPIs on time and in full * Lead the development and sustenance of an efficient and effective customer marketing team that drives excellence in customer segmentation & campaign execution to achieve objectives * Implement processes to measure effectiveness of campaign and marketing efforts * Key member of the BA LT bringing a grower centric view / perspective & ensuring decisions are aligned with the marketing strategy * To lead the development of an effective commercial unit Marketing function * To drive key marketing processes with special attention to campaign, portfolio management & iPLAN * To lead the conversion of crop solutions into appropriate offers delivered through campaigns * Working with Sales Manager & Commercial Ops to ensure effective value pricing is carried out and that appropriate commercial terms are implemented to deliver on budget & GTM objectives * Delivers market plans and analysis to support budgeting and strategic reviews. * Gather customer & market insights to enable effective GTM implementation, inform campaign designs to increase customer conversion to the Syngenta product range * Lead grower, channel & value chain segmentation process. * Define marketing communications strategy (e.g., media mix, budget allocation across services, etc.) * Prioritise campaigns and resource allocation in line with the strategy & oversee their execution. Plan budgets according to strategy and opportunity, ensuring marketing spend remains with agreed limits. * Review campaign effectiveness, during & post season, against objectives by utilising Salesforce.com as a key tool for monitoring and improving effectiveness. * Ensure delivery of grower and channel value proposition through the creation of offers incl. incentives in line with GTM. * Analyse customer insights, customer trends, market analysis and market best practices to build successful strategies * Ensure timely and effective preparation of the Kenya Topical reviews and budget presentations. * Lead the execution of marketing programs from start to finish, leveraging internal support & driving collaboration
* Market intelligence * Portfolio management * Brand plan development and implementation * Market analysis * Pricing strategies * Positioning strategies * Customer segmentation * Campaign execution * Marketing effectiveness measurement * Commercial operations * Value pricing * Go-to-market (GTM) strategy * Marketing communications strategy * Budget planning and management * Salesforce.com utilization * Customer insights analysis * Digital marketing
* BA/BSc/HND * Country product/crop management * Internal experience of the agri-business sector in Marketing, Sales and Strategy * Strong agronomy knowledge * Experience in campaign development and management * Background in business management * Proficiency in digital marketing and management
JOB-6979cf64431b2
Vacancy title:
Marketing & Portfolio Lead - EASA
[Type: FULL_TIME, Industry: Professional Services, Category: Management, Sales & Retail, Advertising & Marketing, Business Operations, Agribusiness, Agricultural Services & Products, Agronomist, Recruitment, Chain Manager, Management Officer, Team leader]
Jobs at:
Syngenta
Deadline of this Job:
Thursday, February 5 2026
Duty Station:
Nairobi | Nairobi
Summary
Date Posted: Wednesday, January 28 2026, Base Salary: Not Disclosed
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JOB DETAILS:
Syngenta is a leading science-based agtech company. We help millions of farmers around the world to grow safe and nutritious food, while taking care of the planet.
Read more about this company
Marketing & Portfolio Lead - EASA
Job Type
Full Time
Qualification
BA/BSc/HND
Experience
Location
Nairobi
Job Field
Sales / Marketing / Retail / Business Development
Role purpose
Builds market intelligence to enable the development & implementation of innovative business models which will include greater grower and retailer proximity.
Work with Portfolio Lead on evaluating portfolio performance, simplifying our offer, ensuring fit with market needs & identifying critical gaps that need to be filled
Ensure EASA Portfolio lead collaborates well with AME Portfolio managers in the PDC cycle process, ensuring that opportunities and needs are highlighted to Cluster portfolio Lead & Territory Marketing Team and timely feedback on business cases.
Drive creation and implementation of the brand plans & strategies (market analysis, price, positioning)
Ensure connection of marketing team with all other teams (CPD, Regulatory, Sales, Comm Ops, and P&S) to deliver NPIs on time and in full
Lead the development and sustenance of an efficient and effective customer marketing team that drives excellence in customer segmentation & campaign execution to achieve objectives
Implement processes to measure effectiveness of campaign and marketing efforts
Accountabilities
Key member of the BA LT bringing a grower centric view / perspective & ensuring decisions are aligned with the marketing strategy
To lead the development of an effective commercial unit Marketing function
To drive key marketing processes with special attention to campaign, portfolio management & iPLAN
To lead the conversion of crop solutions into appropriate offers delivered through campaigns
Working with Sales Manager & Commercial Ops to ensure effective value pricing is carried out and that appropriate commercial terms are implemented to deliver on budget & GTM objectives
Delivers market plans and analysis to support budgeting and strategic reviews.
Gather customer & market insights to enable effective GTM implementation, inform campaign designs to increase customer conversion to the Syngenta product range
Lead grower, channel & value chain segmentation process.
Define marketing communications strategy (e.g., media mix, budget allocation across services, etc.)
Prioritise campaigns and resource allocation in line with the strategy & oversee their execution. Plan budgets according to strategy and opportunity, ensuring marketing spend remains with agreed limits.
Review campaign effectiveness, during & post season, against objectives by utilising Salesforce.com as a key tool for monitoring and improving effectiveness.
Ensure delivery of grower and channel value proposition through the creation of offers incl. incentives in line with GTM.
Analyse customer insights, customer trends, market analysis and market best practices to build successful strategies
Ensure timely and effective preparation of the Kenya Topical reviews and budget presentations.
Lead the execution of marketing programs from start to finish, leveraging internal support & driving collaboration
Qualifications
Knowledge, experience & capabilities
Critical experience & knowledge
Country product/crop management
Internal experience of the agri-business sector in Marketing, Sales and Strategy
Strong agronomy knowledge
Experience in campaign development and management
Background in business management
Proficiency in digital marketing and management
Work Hours: 8
Experience in Months: 12
Level of Education: bachelor degree
Job application procedure
Application Link: Click Here to Apply Now
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