About the Company

Nairobi GTC Industry Limited operates the prestigious GTC Office Tower in Westlands, Nairobi - a landmark luxury mixed-use development featuring premium office spaces, residential apartments, and world-class retail facilities. We are committed to excellence in real estate marketing and brand development.

About the Role

We are seeking a dynamic Marketing Specialist to join our marketing team. This role is responsible for tracking and executing marketing activities, planning promotional materials, creating compelling content for online and offline campaigns, and managing relationships with event and promotion partners. The ideal candidate will combine creative thinking with analytical skills to drive brand awareness and engagement for our luxury real estate development.

Responsibilities

• Track the implementation and execution of marketing activities and campaigns
• Plan, procure, and manage marketing materials and corporate gifts
• Create and manage online and offline promotional videos, graphics, and copywriting
• Develop and execute comprehensive online and offline promotion strategies
• Plan and coordinate marketing events from concept to execution
• Serve as primary liaison with promotion and event partner companies
• Maintain strong relationships with external promotional and event agencies
• Coordinate communication between promotional partners and internal stakeholders
• Design and publish engaging promotional videos, images, and written content
• Conduct market trend forecasting and market data analysis
• Identify and leverage market hot topics and trending themes
• Review and evaluate the effectiveness of promotional content from partners
• Collect and analyze data on campaign performance and marketing ROI
• Research promotional methods and elements to develop optimal strategies
• Monitor industry trends and emerging social media technologies
• Continuously improve social media strategy based on performance insights
• Monitor and analyze competitors' social media strategies
• Produce periodic competitive analysis reports with actionable recommendations
• Supervise the implementation of marketing plans and verify results
• Monitor and respond promptly and professionally to social media comments and messages
• Develop outdoor advertising plans and create related content
• Manage social media platforms and maintain consistent brand voice
• Collaborate with cross-functional teams to align marketing initiatives

Preferred Skills & Experience

• Bachelor's degree in Marketing or related field (mandatory)
• Minimum 3 years of real estate marketing experience (required)
• Professional title in real estate field is highly preferred
• Proficient in real estate marketing knowledge and strategies
• Familiar with real estate industry policies, laws, and regulations
• Strong understanding of domestic and international real estate markets
• Knowledge of industry practices and standards
• Excellent content creation skills (copywriting, video, graphics)
• Proficiency in design software (Adobe Creative Suite, Canva, etc.)
• Strong social media management experience across multiple platforms
• Data analysis skills with ability to interpret marketing metrics
• Experience with digital marketing tools and analytics platforms
• Strong project management and organizational abilities
• Excellent written and verbal communication skills in English
• Creative thinking with attention to detail
• Ability to work under pressure and meet tight deadlines
• Strong relationship management and vendor coordination skills

Key Performance Indicators (KPIs)

• Campaign PerformanceSuccess rate and ROI of marketing campaigns measured through engagement, reach, and conversion metrics.
• Content Quality & EngagementQuality of creative content and level of audience engagement across all platforms.
• Social Media GrowthGrowth in followers, engagement rates, and brand mentions across social media channels.
• Event Success RateSuccessful planning and execution of marketing events with positive feedback and attendance rates.
• Market Analysis ReportsTimeliness and quality of competitive analysis reports and market trend insights.
• Partner Relationship ManagementEffectiveness in managing relationships with promotion and event partners.
• Brand AwarenessMeasurable increase in brand recognition and positive sentiment in target markets.
• Response TimeSpeed and professionalism in responding to social media inquiries and comments.

Core Competencies

Marketing Strategy & Execution

Proven ability to develop and execute comprehensive marketing campaigns across online and offline channels, with strong focus on real estate sector.

Content Creation & Design

Expert skills in creating compelling promotional content including videos, graphics, and copywriting that resonates with target audiences.

Data Analysis & Insights

Strong analytical capabilities to evaluate campaign effectiveness, interpret market data, and translate insights into actionable strategies.

Social Media Management

Comprehensive understanding of social media platforms, trends, and technologies with ability to build and maintain engaging brand presence.

Partnership Management

Excellent relationship-building skills with external agencies, event partners, and vendors to ensure successful collaboration.

Market Intelligence

Keen awareness of market trends, competitor activities, and emerging opportunities in the real estate industry.

Project Coordination

Strong organizational skills to manage multiple campaigns, events, and promotional activities simultaneously.

Brand Communication

Ability to maintain consistent brand voice and messaging across all marketing channels and touchpoints.

• Track the implementation and execution of marketing activities and campaigns
• Plan, procure, and manage marketing materials and corporate gifts
• Create and manage online and offline promotional videos, graphics, and copywriting
• Develop and execute comprehensive online and offline promotion strategies
• Plan and coordinate marketing events from concept to execution
• Serve as primary liaison with promotion and event partner companies
• Maintain strong relationships with external promotional and event agencies
• Coordinate communication between promotional partners and internal stakeholders
• Design and publish engaging promotional videos, images, and written content
• Conduct market trend forecasting and market data analysis
• Identify and leverage market hot topics and trending themes
• Review and evaluate the effectiveness of promotional content from partners
• Collect and analyze data on campaign performance and marketing ROI
• Research promotional methods and elements to develop optimal strategies
• Monitor industry trends and emerging social media technologies
• Continuously improve social media strategy based on performance insights
• Monitor and analyze competitors' social media strategies
• Produce periodic competitive analysis reports with actionable recommendations
• Supervise the implementation of marketing plans and verify results
• Monitor and respond promptly and professionally to social media comments and messages
• Develop outdoor advertising plans and create related content
• Manage social media platforms and maintain consistent brand voice
• Collaborate with cross-functional teams to align marketing initiatives

• Excellent content creation skills (copywriting, video, graphics)
• Proficiency in design software (Adobe Creative Suite, Canva, etc.)
• Strong social media management experience across multiple platforms
• Data analysis skills with ability to interpret marketing metrics
• Experience with digital marketing tools and analytics platforms
• Strong project management and organizational abilities
• Excellent written and verbal communication skills in English
• Creative thinking with attention to detail
• Ability to work under pressure and meet tight deadlines
• Strong relationship management and vendor coordination skills

• Bachelor's degree in Marketing or related field (mandatory)
• Minimum 3 years of real estate marketing experience (required)
• Professional title in real estate field is highly preferred
• Proficient in real estate marketing knowledge and strategies
• Familiar with real estate industry policies, laws, and regulations
• Strong understanding of domestic and international real estate markets
• Knowledge of industry practices and standards