Principal Officer Sales & Marketing
2025-07-22T21:14:54+00:00
Jamii Sacco
https://cdn.greatkenyanjobs.com/jsjobsdata/data/employer/comp_5452/logo/jamii%20sacco.png
https://www.greatkenyanjobs.com/jobs
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Financial Services
Sales & Retail
2025-08-04T17:00:00+00:00
Kenya
8
JOB PURPOSE
Reporting to the Chief Manager Operations, the job holder will develop and implement marketing and product strategies that will support the SACCO’s drive for business growth while underpinning its objectives of superior service, increased brand equity, and sustainable profitability.
FUNCTIONS / KEY RESULTS EXPECTED
The Jobholder is responsible for:
- To plan, implement, co-ordinate and review the Sacco’s marketing strategies.
- To lead in the creation of a Marketing Strategy for the SACCO and ensure that all key SACCO stakeholders are engaged in this process.
- To identify, explore and develop appropriate new business opportunities for the SACCO – in both income-generating and service provision areas – through networking, representing SACCO at events, marketing and research.
- To lead on the design and implementation of appropriate monitoring and evaluation procedures for all SACCO services.
- To collate and analyze both quantitative and qualitative data to provide regular reports to management.
- To keep up to date with trends and developments in monitoring and evaluation including Impact Assessment Measurement, Social Return on Investment etc.
- To work with the Marketing team to analyze market needs and trends, identify and deliver marketing strategies and initiatives.
- To supervise external communications with consultancy teams in planning and implementing marketing of SACCO events and programs including authorized media releases and other activities. Promote the SACCO to members ,beneficiaries, local communities and partners
- To implement and manage the SACCO brand strategy to communicate a consistent and strong brand message and image to SACCO members, stakeholders and the broader public.
- To ensure high level of Member service to ensure Member’s loyalty, satisfaction and retention.
- To develop a growth strategy focused both financial gain and customer satisfaction.
- To lead the design and implementation of a marketing strategy for the SACCO, encompassing traditional and digital channels, including the commissioning and management of suitable suppliers and other service providers.
- To increase the level of member awareness of the SACCO and positive association with the brand and adoption and compliance within the brand guidelines by stakeholders.
- To regularly visit organizations and investment groups to evaluate their needs as they relate to day to day operations, member service and marketing.
- To develop training materials, and to conduct product and service training programs to members.
- In collaboration with the Chief Manager Operations to regularly review and update existing member products and services that are market oriented
- To identify localized marketing requirements in the defined geographical area complementing the centralized marketing efforts of the SACCO.
- To develop an annual Marketing plan which should detail the year’s activity to meet agreed SACCO objectives as per the Business plan and Strategic Management Plan.
- To ensure staff performance standards, KPI’s are established, signed and communicated to staff and ensure targets are achieved.
- To establish, oversee and implement member compliance handling procedures and ensure prompt investigation, research and response to member complaints/concerns.
IMPACT OF RESULTS
Leads to overall attainment of the SACCO’s short and long term strategic goals with particular emphasis on the membership growth, quality service and patronage of SACCO products and services.
QUALIFICATIONS & REQUIREMENTS
- Bachelor’s Degree in Sales & Marketing/ a Bachelor’s Degree in a Business related field
- Member of Marketing Society of Kenya (MSK)/ Chartered Institute of Marketers (CIM)/ Diploma in Marketing will be an added advantage
- Minimum experience of five years with two at supervisory level
KEY SKILLS AND COMPETENCES
- Communication and interpersonal skills
- Collaboration, selling and negotiations skills
- Planning and organizing skills
- Analytical, problem solving and decision making skills
To plan, implement, co-ordinate and review the Sacco’s marketing strategies. To lead in the creation of a Marketing Strategy for the SACCO and ensure that all key SACCO stakeholders are engaged in this process. To identify, explore and develop appropriate new business opportunities for the SACCO – in both income-generating and service provision areas – through networking, representing SACCO at events, marketing and research. To lead on the design and implementation of appropriate monitoring and evaluation procedures for all SACCO services. To collate and analyze both quantitative and qualitative data to provide regular reports to management. To keep up to date with trends and developments in monitoring and evaluation including Impact Assessment Measurement, Social Return on Investment etc. To work with the Marketing team to analyze market needs and trends, identify and deliver marketing strategies and initiatives. To supervise external communications with consultancy teams in planning and implementing marketing of SACCO events and programs including authorized media releases and other activities. Promote the SACCO to members ,beneficiaries, local communities and partners To implement and manage the SACCO brand strategy to communicate a consistent and strong brand message and image to SACCO members, stakeholders and the broader public. To ensure high level of Member service to ensure Member’s loyalty, satisfaction and retention. To develop a growth strategy focused both financial gain and customer satisfaction. To lead the design and implementation of a marketing strategy for the SACCO, encompassing traditional and digital channels, including the commissioning and management of suitable suppliers and other service providers. To increase the level of member awareness of the SACCO and positive association with the brand and adoption and compliance within the brand guidelines by stakeholders. To regularly visit organizations and investment groups to evaluate their needs as they relate to day to day operations, member service and marketing. To develop training materials, and to conduct product and service training programs to members. In collaboration with the Chief Manager Operations to regularly review and update existing member products and services that are market oriented To identify localized marketing requirements in the defined geographical area complementing the centralized marketing efforts of the SACCO. To develop an annual Marketing plan which should detail the year’s activity to meet agreed SACCO objectives as per the Business plan and Strategic Management Plan. To ensure staff performance standards, KPI’s are established, signed and communicated to staff and ensure targets are achieved. To establish, oversee and implement member compliance handling procedures and ensure prompt investigation, research and response to member complaints/concerns.
Bachelor’s Degree in Sales & Marketing/ a Bachelor’s Degree in a Business related field Member of Marketing Society of Kenya (MSK)/ Chartered Institute of Marketers (CIM)/ Diploma in Marketing will be an added advantage Minimum experience of five years with two at supervisory level
JOB-687fff4e5ee37
Vacancy title:
Principal Officer Sales & Marketing
[Type: FULL_TIME, Industry: Financial Services, Category: Sales & Retail]
Jobs at:
Jamii Sacco
Deadline of this Job:
Monday, August 4 2025
Duty Station:
Nairobi | Nairobi | Kenya
Summary
Date Posted: Tuesday, July 22 2025, Base Salary: Not Disclosed
Similar Jobs in Kenya
Learn more about Jamii Sacco
Jamii Sacco jobs in Kenya
JOB DETAILS:
JOB PURPOSE
Reporting to the Chief Manager Operations, the job holder will develop and implement marketing and product strategies that will support the SACCO’s drive for business growth while underpinning its objectives of superior service, increased brand equity, and sustainable profitability.
FUNCTIONS / KEY RESULTS EXPECTED
The Jobholder is responsible for:
- To plan, implement, co-ordinate and review the Sacco’s marketing strategies.
- To lead in the creation of a Marketing Strategy for the SACCO and ensure that all key SACCO stakeholders are engaged in this process.
- To identify, explore and develop appropriate new business opportunities for the SACCO – in both income-generating and service provision areas – through networking, representing SACCO at events, marketing and research.
- To lead on the design and implementation of appropriate monitoring and evaluation procedures for all SACCO services.
- To collate and analyze both quantitative and qualitative data to provide regular reports to management.
- To keep up to date with trends and developments in monitoring and evaluation including Impact Assessment Measurement, Social Return on Investment etc.
- To work with the Marketing team to analyze market needs and trends, identify and deliver marketing strategies and initiatives.
- To supervise external communications with consultancy teams in planning and implementing marketing of SACCO events and programs including authorized media releases and other activities. Promote the SACCO to members ,beneficiaries, local communities and partners
- To implement and manage the SACCO brand strategy to communicate a consistent and strong brand message and image to SACCO members, stakeholders and the broader public.
- To ensure high level of Member service to ensure Member’s loyalty, satisfaction and retention.
- To develop a growth strategy focused both financial gain and customer satisfaction.
- To lead the design and implementation of a marketing strategy for the SACCO, encompassing traditional and digital channels, including the commissioning and management of suitable suppliers and other service providers.
- To increase the level of member awareness of the SACCO and positive association with the brand and adoption and compliance within the brand guidelines by stakeholders.
- To regularly visit organizations and investment groups to evaluate their needs as they relate to day to day operations, member service and marketing.
- To develop training materials, and to conduct product and service training programs to members.
- In collaboration with the Chief Manager Operations to regularly review and update existing member products and services that are market oriented
- To identify localized marketing requirements in the defined geographical area complementing the centralized marketing efforts of the SACCO.
- To develop an annual Marketing plan which should detail the year’s activity to meet agreed SACCO objectives as per the Business plan and Strategic Management Plan.
- To ensure staff performance standards, KPI’s are established, signed and communicated to staff and ensure targets are achieved.
- To establish, oversee and implement member compliance handling procedures and ensure prompt investigation, research and response to member complaints/concerns.
IMPACT OF RESULTS
Leads to overall attainment of the SACCO’s short and long term strategic goals with particular emphasis on the membership growth, quality service and patronage of SACCO products and services.
QUALIFICATIONS & REQUIREMENTS
- Bachelor’s Degree in Sales & Marketing/ a Bachelor’s Degree in a Business related field
- Member of Marketing Society of Kenya (MSK)/ Chartered Institute of Marketers (CIM)/ Diploma in Marketing will be an added advantage
- Minimum experience of five years with two at supervisory level
KEY SKILLS AND COMPETENCES
- Communication and interpersonal skills
- Collaboration, selling and negotiations skills
- Planning and organizing skills
- Analytical, problem solving and decision making skills
Work Hours: 8
Experience in Months: 60
Level of Education: bachelor degree
Job application procedure
Interested and qualified? Click here to apply
All Jobs | QUICK ALERT SUBSCRIPTION
