ABOUT THE COMPANY

At M-KOPA, our aim is to increase access to life-improving technologies at a huge scale. We do this through an innovative credit model – pay-as-you-go asset financing – of which M-KOPA was an early global pioneer. With offices in Nairobi, Kampala, Lagos, and London, M-KOPA serves over 1 million low-income households in Sub-Saharan Africa. Since its commercial launch in 2012, M-KOPA has made its name in off-grid solar power, providing customers with solar panels and solar-powered lights, televisions, radios, fridges, and more – this is often our customers’ first access to electricity.

M-KOPA’s affordable credit model can also be applied to assets beyond off-grid solar power, and in 2019, we began providing credit for smartphones, which enables our customers to move from feature phones to smartphones and improve their connectivity, communication, and information access. Today, smartphone financing is a rapidly growing business line – with enormous opportunities for innovation and increasing our customer impact – and it is the focus of this Strategy Manager role.

M-KOPA currently employs over 1,000 full-time staff across its operating countries. We value progress, innovation, pragmatism, collaboration, and – most of all – our customers. We have been well recognized for our pioneering business model and scale.

JOB SUMMARY

Required Experience:5+ years in lifecycle marketing, CRM, or product-led growth roles - ideally at a fintech, mobile money provider, subscription company, or PAYG business

Hands-on CRM/lifecycle execution: You've built and run end-to-end automated customer journeys in platforms like Braze, CleverTap, Customer.io, HubSpot, or Iterable - you own the execution, not just the strategy

Multi-channel campaign expertise: Deep experience with SMS, WhatsApp, push notifications, and in-app messaging. You've integrated digital campaigns with field sales teams or call centres

Structured experimentation mindset: You run A/B tests with clear methodology, use data to iterate, and turn successful experiments into repeatable playbooks

Funnel analysis and optimisation: Comfortable using GA4, Mixpanel, Amplitude, or Looker to identify drop-offs, analyse cohorts, and act on insights

Cross-functional collaboration: You've worked directly with Product, Data/Analytics, Operations, and Sales teams to align campaigns with customer behaviour and influence road map decisions

RESPONSIBILITIES

• Build and execute lifecycle campaigns: Design and deploy end-to-end automated customer journeys (on boarding, activation, retention, churn prevention) in platforms like CleverTap/Braze - you'll be hands-on building triggered campaigns and segmentation workflows
• Design and run growth experiments: Identify friction points in the customer journey and run structured A/B tests on incentives, messaging, timing, and audience segments to improve acquisition, activation, and retention. Test → learn → optimise → scale
• Own multi-channel campaign strategy and performance: Develop and execute cross-channel campaign plans (WhatsApp, SMS, push notifications, in-app messaging, telesales, Direct Sales Agents) aligned with growth goals. Track and analyse funnel performance to spot new opportunities
• Translate data into strategy: Use tools like GA4, Mixpanel, Amplitude, or Looker to identify drop-off points in customer journeys, segment users, and recommend next actions that maximise ROI and customer lifetime value. Report clearly on activation rates, conversion, churn, and LTV
• Collaborate cross-functionally: Partner with Product, Telesales, and Operations to align campaign messaging, offers, and timing - ensuring experiments connect with real customer behaviour. Influence product roadmap with customer insights from campaigns
• Document and scale what works: Turn successful experiments into repeatable frameworks, playbooks, and dashboards other teams can apply

REQUIRED SKILLS

• Strategizing
• Market research, intelligence
• Efficiency
• Brand management

REQUIRED EDUCATION

• Bachelor's degree

• Build and execute lifecycle campaigns: Design and deploy end-to-end automated customer journeys (on boarding, activation, retention, churn prevention) in platforms like CleverTap/Braze - you'll be hands-on building triggered campaigns and segmentation workflows
• Design and run growth experiments: Identify friction points in the customer journey and run structured A/B tests on incentives, messaging, timing, and audience segments to improve acquisition, activation, and retention. Test → learn → optimise → scale
• Own multi-channel campaign strategy and performance: Develop and execute cross-channel campaign plans (WhatsApp, SMS, push notifications, in-app messaging, telesales, Direct Sales Agents) aligned with growth goals. Track and analyse funnel performance to spot new opportunities
• Translate data into strategy: Use tools like GA4, Mixpanel, Amplitude, or Looker to identify drop-off points in customer journeys, segment users, and recommend next actions that maximise ROI and customer lifetime value. Report clearly on activation rates, conversion, churn, and LTV
• Collaborate cross-functionally: Partner with Product, Telesales, and Operations to align campaign messaging, offers, and timing - ensuring experiments connect with real customer behaviour. Influence product roadmap with customer insights from campaigns
• Document and scale what works: Turn successful experiments into repeatable frameworks, playbooks, and dashboards other teams can apply

• Strategizing
• Market research, intelligence
• Efficiency
• Brand management

• Bachelor's degree