Background information about the job or company (e.g., role context, company overview)

Harley’s Limited is a company registered in 1953 that deals in the sales, marketing and distribution of healthcare products, pharmaceuticals, surgical-equipment, medical equipment, ophthalmic equipment, theatre equipment and OTC products. The volume of business generated since the current management took over from 1975ldots

Responsibilities or duties

Brand Strategy and Planning: Develop, implement and execute annual brand plans aligned with objectives and portfolio strategy.

Positioning and Messaging: Define brand positioning, value propositions and tactical priorities to drive brand differentiation and growth.

Campaign Development: Lead the development and approval of promotional materials and campaign assets in line with regulatory and compliance requirements.

Forecasting and Supply Coordination: Support forecasting, demand planning and stock availability follow-ups to ensure uninterrupted product supply.

Customer Engagement: Coordinate CMEs, scientific meetings and customer engagement activities to support brand objectives.

Market Intelligence: Monitor competitor activity, market trends and customer insights to guide informed strategic decisions.

Forecasting and supply Coordination: Support forecasting, demand planning and stock availability follow-ups to ensure uninterrupted product supply.

Budget Management: Manage brand budgets, activity ranking and cost optimization initiatives.

Performance Management: Track and analyze brand performance, KPIs, market share and return on investment (ROI).

Qualifications or requirements (e.g., education, skills)

Experience needed

• A minimum of 3-5 years of experience in pharmaceutical marketing or product management.
• Proven experience in managing brands independently within a pharmaceutical environment.
• Strong understanding of pharmaceutical marketing processes, compliance and regulations.
• Sound analytical, financial planning and budgeting skills.

• Develop, implement and execute annual brand plans aligned with objectives and portfolio strategy.
• Define brand positioning, value propositions and tactical priorities to drive brand differentiation and growth.
• Lead the development and approval of promotional materials and campaign assets in line with regulatory and compliance requirements.
• Support forecasting, demand planning and stock availability follow-ups to ensure uninterrupted product supply.
• Coordinate CMEs, scientific meetings and customer engagement activities to support brand objectives.
• Monitor competitor activity, market trends and customer insights to guide informed strategic decisions.
• Manage brand budgets, activity ranking and cost optimization initiatives.
• Track and analyze brand performance, KPIs, market share and return on investment (ROI).

• Analytical skills
• Financial planning skills
• Budgeting skills
• Brand management
• Pharmaceutical marketing processes
• Compliance and regulations understanding

• Bachelor’s Degree in Pharmacy, Marketing, Business or a related field.
• A minimum of 3-5 years of experience in pharmaceutical marketing or product management.
• Proven experience in managing brands independently within a pharmaceutical environment.
• Strong understanding of pharmaceutical marketing processes, compliance and regulations.
• Sound analytical, financial planning and budgeting skills.