About the Role

The Property Activations Officer plays a key role in the planning, executing, and following up on events and activations that drive engagement and lead generation. This position is ideal for a detail-oriented professional with strong organizational skills and the ability to thrive in fast paced environments. The role holder will coordinate event logistics, manage on-site operations, and contribute to lead-generation efforts, working collaboratively to ensure each event and activation succeeds.

Key Accountabilities

• Plan and organize a wide range of events, including conferences, workshops, seminars, and promotional activities.
• Handle event logistics, such as venue selection, vendor management, equipment rental, catering arrangements etc.
• Manage on-site event operations to create a seamless experience for attendees, including overseeing set-up, staffing, and troubleshooting any issues.
• Collaborate with internal teams and external partners to ensure smooth and successful event execution.
• Assist in developing and implementing creative activation campaigns to engage target audiences and generate leads.
• Coordinate on-site activation activities, including staffing, promotional materials, and lead capture.
• Contribute to activation strategies to ensure alignment with overall marketing objectives.
• Capture and organize leads generated through events and activations.
• Collaborate with relevant team members to ensure efficient lead capture and assignment for follow-up.
• Assist in qualifying leads, providing pertinent information for Customer Success Manager (CSM) to facilitate effective follow-up.
• Follow up on leads generated through events and activations.
• Coordinate with CSM, Team Leaders, Project Managers and Sales Managers to ensure timely communication and support the conversion process.
• Contribute to post-event analysis and reporting to identify areas for improvement.
• Collect and analyze feedback from attendees to identify opportunities for improvement.
• Prepare post-event reports and recommendations for future events.
• Contribute to the development of best practices for event planning and execution.
• Collect and analyze feedback from attendees to identify opportunities for improvement.

Qualifications

Academic & Professional

• Bachelor’s degree in Marketing, Events Management, or a related field.

Experience

• 3 years of experience in event coordination or event management.
• Strong organizational and time-management skills.
• Excellent attention to detail and problem-solving abilities.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency with event planning software and tools.

Competencies

General

• Results oriented.
• Strong organizational skills.
• Excellent planning skills.
• Excellent interpersonal skills.
• Problem solving skills.
• Strong stakeholder management.
• Strong business acumen.
• Creative thinking.
• Team management skills.

Technical

• In-depth knowledge of event planning tools, CRM systems etc.
• Strong understanding of the real estate or property development industry.
• Knowledge of digital marketing and social media platforms.
• Experience in budgeting and financial management.
• Knowledge of MS Office suite.

• Plan and organize a wide range of events, including conferences, workshops, seminars, and promotional activities.
• Handle event logistics, such as venue selection, vendor management, equipment rental, catering arrangements etc.
• Manage on-site event operations to create a seamless experience for attendees, including overseeing set-up, staffing, and troubleshooting any issues.
• Collaborate with internal teams and external partners to ensure smooth and successful event execution.
• Assist in developing and implementing creative activation campaigns to engage target audiences and generate leads.
• Coordinate on-site activation activities, including staffing, promotional materials, and lead capture.
• Contribute to activation strategies to ensure alignment with overall marketing objectives.
• Capture and organize leads generated through events and activations.
• Collaborate with relevant team members to ensure efficient lead capture and assignment for follow-up.
• Assist in qualifying leads, providing pertinent information for Customer Success Manager (CSM) to facilitate effective follow-up.
• Follow up on leads generated through events and activations.
• Coordinate with CSM, Team Leaders, Project Managers and Sales Managers to ensure timely communication and support the conversion process.
• Contribute to post-event analysis and reporting to identify areas for improvement.
• Collect and analyze feedback from attendees to identify opportunities for improvement.
• Prepare post-event reports and recommendations for future events.
• Contribute to the development of best practices for event planning and execution.
• Collect and analyze feedback from attendees to identify opportunities for improvement.

• Strong organizational and time-management skills.
• Excellent attention to detail and problem-solving abilities.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency with event planning software and tools.
• In-depth knowledge of event planning tools, CRM systems etc.
• Strong understanding of the real estate or property development industry.
• Knowledge of digital marketing and social media platforms.
• Experience in budgeting and financial management.
• Knowledge of MS Office suite.
• Results oriented.
• Strong organizational skills.
• Excellent planning skills.
• Excellent interpersonal skills.
• Problem solving skills.
• Strong stakeholder management.
• Strong business acumen.
• Creative thinking.
• Team management skills.

• Bachelor’s degree in Marketing, Events Management, or a related field.