Job Purpose

To own the operational layer between product, data, and revenue, including paid acquisition spend, keeping features moving, performance tracked, and growth channels optimized, so the CEO and developers can stay focused on build and strategy.

Key Responsibilities

Product Quality Assurance

• Own QA for all product releases: define test cases, run checks, log and track issues.
• Write product requirement documents (PRDs) and tickets based on priorities set by the CEO.

Product Performance Reporting

• Produce and maintain product performance reporting: subscriber metrics, funnel data, feature performance.
• Act as the operational bridge between developers and the rest of the organisation.

Paid Acquisition & Media Buying

• Own media buying and paid acquisition execution: campaign setup, budget allocation, CPI/LTV tracking, and channel optimization.
• Work closely with Marketing & Partnerships on audience, creative, and market input.

Telco & Billing Partner Integration

• Coordinate telco and billing partner integration work: requirements, testing, go-live checklists.

Qualification and Experience

Education

• Bachelor’s degree in Business, Marketing, Technology, or a related field.

Experience

• Experience in a product operations, growth, or performance marketing role at a digital or mobile-first company.
• Hands-on media buying experience (paid social, programmatic, or app install campaigns) with a clear grasp of CPI/CAC/LTV economics.
• Familiarity with African mobile/telco products is a strong advantage.

Technical Skills

• Analytically strong: comfortable with GA4, ad platform dashboards, and data storytelling.
• Experience writing product requirement documents (PRDs).
• Knowledge of paid acquisition channels and optimization strategies.
• Understanding of subscriber metrics and funnel analysis.

Core Competencies

• Organised and systematic: builds processes and documentation without being prompted.
• Able to work independently in a lean, fast-moving environment.
• Strong communication and cross-functional collaboration skills.
• Problem-solving mindset with attention to detail.
• Results-oriented with a strong sense of accountability.
• Adaptability and willingness to learn.

• Own QA for all product releases: define test cases, run checks, log and track issues.
• Write product requirement documents (PRDs) and tickets based on priorities set by the CEO.
• Produce and maintain product performance reporting: subscriber metrics, funnel data, feature performance.
• Act as the operational bridge between developers and the rest of the organisation.
• Own media buying and paid acquisition execution: campaign setup, budget allocation, CPI/LTV tracking, and channel optimization.
• Work closely with Marketing & Partnerships on audience, creative, and market input.
• Coordinate telco and billing partner integration work: requirements, testing, go-live checklists.

• Analytically strong: comfortable with GA4, ad platform dashboards, and data storytelling.
• Experience writing product requirement documents (PRDs).
• Knowledge of paid acquisition channels and optimization strategies.
• Understanding of subscriber metrics and funnel analysis.
• Organised and systematic: builds processes and documentation without being prompted.
• Able to work independently in a lean, fast-moving environment.
• Strong communication and cross-functional collaboration skills.
• Problem-solving mindset with attention to detail.
• Results-oriented with a strong sense of accountability.
• Adaptability and willingness to learn.

• Bachelor’s degree in Business, Marketing, Technology, or a related field.
• Experience in a product operations, growth, or performance marketing role at a digital or mobile-first company.
• Hands-on media buying experience (paid social, programmatic, or app install campaigns) with a clear grasp of CPI/CAC/LTV economics.
• Familiarity with African mobile/telco products is a strong advantage.