CFAO Kenya caters to demand for services and equipment, healthcare and consumer goods in Africa and the French overseas territories through several areas of expertise

JOB PURPOSE

The position is responsible for:

• Achievement of set sales targets for Units, implements and spare parts
• Brand development and promotion in the region
• Dealer support in the assigned region
• Planning and execution of Sales and Marketing events in the region
• Customer relationship Management

MAIN RESPONSIBILITIES OF THE JOB

Operational Responsibilities

• Develop and coordinate execution of Sales and Marketing events for Case and Captain brand development and sales enhancement
• Support dealers and agents in the region through product and sales training, promotional events, display/consignment units and joint customer visits
• Maintain database of all existing and potential customers and develop enduring customer relationship
• Conduct regular field visits to prospect for clients in order to expand the customer and market base for the Case & Captain tractors, Implements and spare parts
• Attend to referrals and clients who visit the showroom to promote products and close sales.
• Prepare accurate quotations and track conversion to sales
• Prepare and share timely sales, marketing events and other reports to assist management monitor and enhance performance
• Offer financing facilitation through sourcing, documentation, and follow-up on finance applications for clients to enhance the achievement of sales targets, and for customer retention.
• Coordinate and follow through on any after sales issues that arise after delivery of units to clients for enhanced customer satisfaction and retention.
• Plan and execute, in conjunction with Aftersales Manager, spare parts sales strategies in the region
• Gather and share market information on industry trends, emerging opportunities, competitors’ sales volumes and activities to assist in quick review of divisional strategies.
• Participate in marketing activities to promote Case & Captain products and product awareness for market expansion as well as acquisition of new customers.
• Support in training new staff and agents on product knowledge.

KNOWLEDGE, SKILLS AND EXPERIENCE

(Minimum level of academic and professional qualification required to perform effectively in the role)

Bachelor’s degree in Sales & Marketing or Engineering or Business

Minimum level of experience required to perform effectively in the role

Minimum 3 years’ working experience in Sales in the Agriculture Machinery or Automotive industry

• Develop and coordinate execution of Sales and Marketing events for Case and Captain brand development and sales enhancement
• Support dealers and agents in the region through product and sales training, promotional events, display/consignment units and joint customer visits
• Maintain database of all existing and potential customers and develop enduring customer relationship
• Conduct regular field visits to prospect for clients in order to expand the customer and market base for the Case & Captain tractors, Implements and spare parts
• Attend to referrals and clients who visit the showroom to promote products and close sales.
• Prepare accurate quotations and track conversion to sales
• Prepare and share timely sales, marketing events and other reports to assist management monitor and enhance performance
• Offer financing facilitation through sourcing, documentation, and follow-up on finance applications for clients to enhance the achievement of sales targets, and for customer retention.
• Coordinate and follow through on any after sales issues that arise after delivery of units to clients for enhanced customer satisfaction and retention.
• Plan and execute, in conjunction with Aftersales Manager, spare parts sales strategies in the region
• Gather and share market information on industry trends, emerging opportunities, competitors’ sales volumes and activities to assist in quick review of divisional strategies.
• Participate in marketing activities to promote Case & Captain products and product awareness for market expansion as well as acquisition of new customers.
• Support in training new staff and agents on product knowledge.

• Sales
• Marketing
• Brand Development
• Customer Relationship Management
• Sales Training
• Market Analysis
• Financing Facilitation

• Bachelor’s degree in Sales & Marketing or Engineering or Business
• Minimum 3 years’ working experience in Sales in the Agriculture Machinery or Automotive industry