ABOUT THE COMPANY

The future of Africa will be defined by its leaders and their ability to unleash the incredible potential of the continent. ALX sees unprecedented opportunities for our fellow Africans to innovate, re-imagine and be the catalysts for transformation on the continent. ALX is a Pan-African leadership movement for high potential and high impact leaders that enables them to take on Africa’s greatest challenges and most exciting opportunities. By collaborating, growing and networking together in the ALX community space, members will maximize their impact as they shape the future of the continent. The first ALX Leadership Lab will launch in Nairobi to bring the ALX community to life. We offer unique Leadership Accelerators for Young Leaders and for Young Professionals in leadership roles, as well as high impact workshops and events.

JOB SUMMARY

Skill Requirements - Essential

Minimum of 5 years of professional experience in community management, programme management, youth engagement, ecosystem building, marketing activation, or a related field.

Demonstrated experience building or managing communities that drive measurable outcomes such as engagement, recruitment, retention, advocacy, or growth.

Proven ability to lead multi-market or multi-stakeholder initiatives with strong operational discipline and execution quality.

Strong experience designing and running engagement programmes, ambassador initiatives, events, or community activation campaigns.

Ability to translate strategy into practical systems, operating rhythms, and measurable results.

Strong stakeholder management and cross-functional collaboration skills, with the ability to work effectively across Learning, Marketing, Recruitment, and business leadership teams.

Excellent verbal and written communication skills, with strong facilitation and community-facing presence.

Strong analytical mindset, with the ability to track performance, interpret trends, and use insights to improve programming and results.

RESPONSIBILITIES

Community Strategy and Market Activation

Lead the design and execution of the Kenya community strategy, ensuring strong alignment with market growth priorities and business objectives.

Build and operationalise a community model that strengthens learner and alumni engagement while driving measurable outcomes.

Develop market-relevant activation strategies that increase participation, visibility, belonging, and advocacy across the ALX community in Kenya.

Establish clear systems, operating rhythms, and success measures that position community as a strategic growth function.

Continuously refine community programming and structures to improve relevance, consistency, and impact.

Ambassador Programme Design and Activation

Lead the recruitment, activation, and ongoing management of community ambassadors in Kenya.

Design an ambassador model that enables consistent monthly activity, strong accountability, and meaningful contribution to community growth and learner recruitment.

Develop engagement structures, communication rhythms, toolkits, and incentives that empower ambassadors to lead relevant and high-quality community activities.

Track ambassador activity and effectiveness to ensure the programme supports engagement, referrals, visibility, and growth objectives.

Strengthen the quality and consistency of ambassador-led programming over time.

Community Engagement, Participation, and Retention

Drive strategies that increase monthly active engagement across learners, alumni, and broader community members in Kenya.

Design and oversee community programmes, experiences, and events that foster belonging, accountability, and continued participation.

Work closely with internal teams to strengthen learner and alumni connection to ALX throughout the lifecycle, from onboarding to post-programme engagement.

Monitor participation trends, engagement risks, and drop-off points, and implement interventions that improve retention and continuity.

Create strong operating mechanisms for in-person and virtual community touchpoints that can scale effectively.

Community-Led Recruitment and Growth Contribution

Partner closely with Marketing, Recruitment, and city teams to ensure community contributes meaningfully to learner acquisition and enrollment goals in Kenya.

Develop and execute strategies that increase the percentage of new enrollments secured through community-led recruitment channels.

Support the creation of referral systems, ambassador-led outreach efforts, local engagement campaigns, and events that drive qualified prospect interest.

Ensure community programming and messaging are aligned with campaign priorities, target audience needs, and market goals.

Track and report on the community's contribution to lead generation, conversion, and enrollment performance.

Impact Storytelling and Brand Advocacy

Build systems to identify, capture, and elevate powerful stories of learner, alumni, and community impact in Kenya.

Work with internal stakeholders to ensure impact stories are consistently documented, surfaced, and shared in ways that strengthen brand credibility and community pride.

Support the development of a strong story pipeline that provides regular, high-quality proof points for marketing, partnerships, and brand communications.

Encourage community members and ambassadors to contribute to storytelling efforts that showcase ALX’s value and local impact.

Ensure storytelling efforts are intentional, measurable, and aligned with business and brand priorities.

Cross-Functional Collaboration and Community Operations

Work closely with Learning teams to align community efforts with learner experience, participation, and retention priorities.

Partner with Marketing and Recruitment teams to ensure community campaigns support business growth and enrollment objectives.

Collaborate with leadership and relevant stakeholders to ensure community priorities remain visible, integrated, and outcome-oriented.

Build strong internal coordination mechanisms that ensure the community is not operating in isolation, but as part of a broader market growth strategy.

Contribute to a culture of accountability, experimentation, and continuous improvement within the Kenya team.

Monitoring, Reporting, and Continuous Improvement

Track and analyse performance across key community metrics, including ambassador activation, monthly active engagement, community-led recruitment, and impact storytelling.

Build strong reporting rhythms that provide visibility into community health, activity levels, and contribution to Kenya market goals.

Use data, field insights, and participant feedback to continuously refine community strategy, activation models, and operating processes.

Translate community performance insights into clear recommendations and action plans.

Drive ongoing improvements that make the community more effective, scalable, and measurable over time.

REQUIRED SKILLS

Office administration, management, Programme management, Marketing, Communication, Public Relations, Reporting

REQUIRED EDUCATION

Diploma, Associate's degree

• Lead the design and execution of the Kenya community strategy, ensuring strong alignment with market growth priorities and business objectives.
• Build and operationalise a community model that strengthens learner and alumni engagement while driving measurable outcomes.
• Develop market-relevant activation strategies that increase participation, visibility, belonging, and advocacy across the ALX community in Kenya.
• Establish clear systems, operating rhythms, and success measures that position community as a strategic growth function.
• Continuously refine community programming and structures to improve relevance, consistency, and impact.
• Lead the recruitment, activation, and ongoing management of community ambassadors in Kenya.
• Design an ambassador model that enables consistent monthly activity, strong accountability, and meaningful contribution to community growth and learner recruitment.
• Develop engagement structures, communication rhythms, toolkits, and incentives that empower ambassadors to lead relevant and high-quality community activities.
• Track ambassador activity and effectiveness to ensure the programme supports engagement, referrals, visibility, and growth objectives.
• Strengthen the quality and consistency of ambassador-led programming over time.
• Drive strategies that increase monthly active engagement across learners, alumni, and broader community members in Kenya.
• Design and oversee community programmes, experiences, and events that foster belonging, accountability, and continued participation.
• Work closely with internal teams to strengthen learner and alumni connection to ALX throughout the lifecycle, from onboarding to post-programme engagement.
• Monitor participation trends, engagement risks, and drop-off points, and implement interventions that improve retention and continuity.
• Create strong operating mechanisms for in-person and virtual community touchpoints that can scale effectively.
• Partner closely with Marketing, Recruitment, and city teams to ensure community contributes meaningfully to learner acquisition and enrollment goals in Kenya.
• Develop and execute strategies that increase the percentage of new enrollments secured through community-led recruitment channels.
• Support the creation of referral systems, ambassador-led outreach efforts, local engagement campaigns, and events that drive qualified prospect interest.
• Ensure community programming and messaging are aligned with campaign priorities, target audience needs, and market goals.
• Track and report on the community's contribution to lead generation, conversion, and enrollment performance.
• Build systems to identify, capture, and elevate powerful stories of learner, alumni, and community impact in Kenya.
• Work with internal stakeholders to ensure impact stories are consistently documented, surfaced, and shared in ways that strengthen brand credibility and community pride.
• Support the development of a strong story pipeline that provides regular, high-quality proof points for marketing, partnerships, and brand communications.
• Encourage community members and ambassadors to contribute to storytelling efforts that showcase ALX’s value and local impact.
• Ensure storytelling efforts are intentional, measurable, and aligned with business and brand priorities.
• Work closely with Learning teams to align community efforts with learner experience, participation, and retention priorities.
• Partner with Marketing and Recruitment teams to ensure community campaigns support business growth and enrollment objectives.
• Collaborate with leadership and relevant stakeholders to ensure community priorities remain visible, integrated, and outcome-oriented.
• Build strong internal coordination mechanisms that ensure the community is not operating in isolation, but as part of a broader market growth strategy.
• Contribute to a culture of accountability, experimentation, and continuous improvement within the Kenya team.
• Track and analyse performance across key community metrics, including ambassador activation, monthly active engagement, community-led recruitment, and impact storytelling.
• Build strong reporting rhythms that provide visibility into community health, activity levels, and contribution to Kenya market goals.
• Use data, field insights, and participant feedback to continuously refine community strategy, activation models, and operating processes.
• Translate community performance insights into clear recommendations and action plans.
• Drive ongoing improvements that make the community more effective, scalable, and measurable over time.

• Community management
• Programme management
• Youth engagement
• Ecosystem building
• Marketing activation
• Stakeholder management
• Cross-functional collaboration
• Verbal and written communication
• Facilitation
• Analytical mindset
• Office administration
• Marketing
• Communication
• Public Relations
• Reporting

• Minimum of 5 years of professional experience in community management, programme management, youth engagement, ecosystem building, marketing activation, or a related field.
• Demonstrated experience building or managing communities that drive measurable outcomes such as engagement, recruitment, retention, advocacy, or growth.
• Proven ability to lead multi-market or multi-stakeholder initiatives with strong operational discipline and execution quality.
• Strong experience designing and running engagement programmes, ambassador initiatives, events, or community activation campaigns.
• Ability to translate strategy into practical systems, operating rhythms, and measurable results.
• Strong stakeholder management and cross-functional collaboration skills, with the ability to work effectively across Learning, Marketing, Recruitment, and business leadership teams.
• Excellent verbal and written communication skills, with strong facilitation and community-facing presence.
• Strong analytical mindset, with the ability to track performance, interpret trends, and use insights to improve programming and results.