Regional Consumer Insights & Brand Growth Manager – East Africa & West Africa (Foods)-350k
2026-04-30T09:06:51+00:00
Sheer Logic
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FULL_TIME
Nairobi
Nairobi
00100
Kenya
Professional Services
Advertising & Marketing, Management, Business Operations
2026-05-06T17:00:00+00:00
8
About the Role
As the Regional Consumer Insights & Brand Growth Manager, you will serve as a strategic partner to brand teams by translating complex consumer, shopper, and market data into actionable growth opportunities.
You will lead brand-building analytics, innovation research, media optimization, and insight generation that strengthen brand love and drive long-term business performance.
You will work across multiple business groups and collaborate closely with Marketing, Customer Development, R&D, Finance, and leadership teams to deliver breakthrough insights and impactful business decisions.
Responsibilities
- Lead analytics on brand health, brand power, and consumer behavior to support medium- and long-term brand growth
- Integrate multiple data sources such as brand studies, social listening, search insights, market trends, and primary research to drive innovation pipelines
- Support innovation and renovation projects from ideation and co-creation to final testing and launch
- Develop compelling customer growth stories for new product innovations
- Lead priority research initiatives including product launch evaluations and post-launch effectiveness studies
- Identify disruptive consumer insights and emerging trends to fuel innovation and brand-building strategies
- Design cost-effective research programs and scale agile research methods and tools
- Partner with cross-functional teams to ensure insight-led decision making across the business
Requirements
- Bachelor’s degree in Business, Economics, Marketing, or a related field
- Minimum 3 years of experience in Consumer Insights, Analytics, Brand Management, Commercial Development, Finance, or related functions
- Strong analytical capability with confidence in working with data and numbers
- Excellent storytelling and presentation skills with the ability to influence senior stakeholders
- Strong business acumen and understanding of marketing principles
- Ability to work independently, prioritize effectively, and manage multiple projects
Key Skills
- Consumer & market research
- Brand strategy and brand building
- Innovation and renovation excellence
- Data interpretation and insight generation
- Social listening and search insights
- Marketing effectiveness measurement
- Content optimization and media performance analysis
- Creative problem solving
- Stakeholder management and cross-functional collaboration
* Lead analytics on brand health, brand power, and consumer behavior to support medium- and long-term brand growth * Integrate multiple data sources such as brand studies, social listening, search insights, market trends, and primary research to drive innovation pipelines * Support innovation and renovation projects from ideation and co-creation to final testing and launch * Develop compelling customer growth stories for new product innovations * Lead priority research initiatives including product launch evaluations and post-launch effectiveness studies * Identify disruptive consumer insights and emerging trends to fuel innovation and brand-building strategies * Design cost-effective research programs and scale agile research methods and tools * Partner with cross-functional teams to ensure insight-led decision making across the business
* Consumer & market research * Brand strategy and brand building * Innovation and renovation excellence * Data interpretation and insight generation * Social listening and search insights * Marketing effectiveness measurement * Content optimization and media performance analysis * Creative problem solving * Stakeholder management and cross-functional collaboration
* Bachelor’s degree in Business, Economics, Marketing, or a related field * Minimum 3 years of experience in Consumer Insights, Analytics, Brand Management, Commercial Development, Finance, or related functions * Strong analytical capability with confidence in working with data and numbers * Excellent storytelling and presentation skills with the ability to influence senior stakeholders * Strong business acumen and understanding of marketing principles * Ability to work independently, prioritize effectively, and manage multiple projects
JOB-69f31babb53dd
Vacancy title:
Regional Consumer Insights & Brand Growth Manager – East Africa & West Africa (Foods)-350k
[Type: FULL_TIME, Industry: Professional Services, Category: Advertising & Marketing, Management, Business Operations]
Jobs at:
Sheer Logic
Deadline of this Job:
Wednesday, May 6 2026
Duty Station:
Nairobi | Nairobi
Summary
Date Posted: Thursday, April 30 2026, Base Salary: Not Disclosed
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JOB DETAILS:
About the Role
As the Regional Consumer Insights & Brand Growth Manager, you will serve as a strategic partner to brand teams by translating complex consumer, shopper, and market data into actionable growth opportunities.
You will lead brand-building analytics, innovation research, media optimization, and insight generation that strengthen brand love and drive long-term business performance.
You will work across multiple business groups and collaborate closely with Marketing, Customer Development, R&D, Finance, and leadership teams to deliver breakthrough insights and impactful business decisions.
Responsibilities
- Lead analytics on brand health, brand power, and consumer behavior to support medium- and long-term brand growth
- Integrate multiple data sources such as brand studies, social listening, search insights, market trends, and primary research to drive innovation pipelines
- Support innovation and renovation projects from ideation and co-creation to final testing and launch
- Develop compelling customer growth stories for new product innovations
- Lead priority research initiatives including product launch evaluations and post-launch effectiveness studies
- Identify disruptive consumer insights and emerging trends to fuel innovation and brand-building strategies
- Design cost-effective research programs and scale agile research methods and tools
- Partner with cross-functional teams to ensure insight-led decision making across the business
Requirements
- Bachelor’s degree in Business, Economics, Marketing, or a related field
- Minimum 3 years of experience in Consumer Insights, Analytics, Brand Management, Commercial Development, Finance, or related functions
- Strong analytical capability with confidence in working with data and numbers
- Excellent storytelling and presentation skills with the ability to influence senior stakeholders
- Strong business acumen and understanding of marketing principles
- Ability to work independently, prioritize effectively, and manage multiple projects
Key Skills
- Consumer & market research
- Brand strategy and brand building
- Innovation and renovation excellence
- Data interpretation and insight generation
- Social listening and search insights
- Marketing effectiveness measurement
- Content optimization and media performance analysis
- Creative problem solving
- Stakeholder management and cross-functional collaboration
Work Hours: 8
Experience in Months: 12
Level of Education: bachelor degree
Job application procedure
Interested in applying for this job? Click here to submit your application now.
Send your updated CV to by 6th May 2026. Indicate the job title.
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