About the Role

The Regional Sales Manager – Africa is responsible for leading commercial performance, strengthening route-to-market models, and driving execution excellence across MSI’s Africa region.

The role owns regional sales performance oversight, ensuring that country programmes (CPs) translate commercial strategy into measurable results through disciplined execution, robust planning, and continuous performance improvement.

Acting as a strategic commercial partner to CPs and distributors, the postholder analyses existing sales models, identifies structural gaps, and drives optimisation of distribution, incentives, and sales approaches to unlock growth.

The role operates with a high degree of autonomy, challenging performance, influencing decision-making, and holding both internal and external stakeholders accountable for results.

This role requires strong contextual understanding of Africa markets, including hands-on experience working with distributors and field sales teams. The role is expected to be based within the Africa region to ensure close proximity to market dynamics and enable effective commercial partnering.

To perform this role, you’ll need the following skills:

• Strong commercial and sales strategy expertise, with proven ability to drive execution
• Strong analytical capability and confidence interpreting sales and distribution data
• Experience designing and evaluating incentive and promotional schemes
• Strong understanding of route-to-market design and optimisation
• Distributor and trade marketing expertise
• Financial acumen, including understanding of margins, pricing, and ROI
• Strong stakeholder management and influencing skills across multi-country environments
• Ability to hold teams accountable while maintaining collaborative relationships
• Excellent planning and prioritisation skills in complex, fast-moving environments
• Strong coaching and capability-building skills

To perform this role, you’ll need the following experience:

• Significant experience (typically 7+ years) in sales, commercial management, or trade marketing
• Experience managing multi-country or regional sales portfolios
• Experience working with distributors and third-party commercial partners
• Experience in FMCG, pharmaceutical, consumer health, or socially marketed products
• Demonstrated experience improving sales performance through structured action planning
• Significant experience working within Africa markets is essential, including on-the-ground experience with distributors, trade environments, and field sales operations.
• Experience working in regulated environments is advantageous

Qualifications

A degree in business, marketing, economics, supply chain, or a related field is desirable, or equivalent professional experience.

• Leading commercial performance
• Strengthening route-to-market models
• Driving execution excellence across MSI’s Africa region
• Owning regional sales performance oversight
• Ensuring country programmes (CPs) translate commercial strategy into measurable results
• Acting as a strategic commercial partner to CPs and distributors
• Analysing existing sales models
• Identifying structural gaps
• Driving optimisation of distribution, incentives, and sales approaches
• Challenging performance
• Influencing decision-making
• Holding both internal and external stakeholders accountable for results
• Working with distributors and field sales teams

• Strong commercial and sales strategy expertise, with proven ability to drive execution
• Strong analytical capability and confidence interpreting sales and distribution data
• Experience designing and evaluating incentive and promotional schemes
• Strong understanding of route-to-market design and optimisation
• Distributor and trade marketing expertise
• Financial acumen, including understanding of margins, pricing, and ROI
• Strong stakeholder management and influencing skills across multi-country environments
• Ability to hold teams accountable while maintaining collaborative relationships
• Excellent planning and prioritisation skills in complex, fast-moving environments
• Strong coaching and capability-building skills

• A degree in business, marketing, economics, supply chain, or a related field is desirable, or equivalent professional experience.