Background

Gap Recruitment Services Limited is a leading recruitment firm in Kenya where International and local companies find just the right fit talent.

Role Summary

We are seeking a strategic and highly skilled SEO Manager to drive organic growth across our client's digital properties. In this senior-level role, you will own the SEO roadmap, define and implement SEO strategies, and work cross-functionally with Digital Marketing, Product, Tech, and Brand teams to embed SEO best practices across all digital touchpoints.

You should possess deep technical expertise, strong analytical and strategic thinking capabilities, and a proven track record of driving measurable SEO success.

Key Performance Indicators (KPIs)

Performance will be evaluated based on achievements in the following areas:

• Organic Traffic Growth: Increase in website sessions from organic search (MoM & YoY).
• Keyword Rankings: Improved rankings for high-priority keywords (Top 3 & Top 10).
• Conversions: Growth in conversions driven by organic traffic.
• Technical SEO Health: Improvements in Core Web Vitals, error resolution, and crawl efficiency.
• Content Performance: Boost in impressions, CTR, and traffic from optimized content.
• Backlink Profile: Growth in high-quality backlinks and domain authority.
• Project Execution: Timely delivery of SEO initiatives with measurable impact.
• Cross-Functional Impact: Effective SEO integration across internal teams.

Key Responsibilities

Strategic SEO Leadership

• Develop and execute a comprehensive SEO strategy aligned with business goals.
• Own the SEO roadmap from ideation to execution and performance evaluation.

Technical SEO Excellence

• Conduct technical SEO audits and implement fixes to improve site architecture, Core Web Vitals, crawlability, and indexability.
• Collaborate with Tech teams to ensure technical implementations follow SEO best practices, including schema markup and server-side optimization.

On-Page & Content Optimization

• Lead keyword research and competitive analysis to uncover growth opportunities.
• Optimize website content, meta data, internal linking, and media assets.
• Partner with content and brand teams to ensure SEO-aligned content development.
• Identify opportunities for content gaps, featured snippets, and schema enhancements.

Off-Page SEO & Authority Building

• Design and manage a link-building strategy focused on acquiring high-quality backlinks.
• Monitor and manage the backlink profile, disavowing toxic links as necessary.

Performance Analysis & Reporting

• Create SEO dashboards and generate performance reports.
• Analyze data and present insights, results, and recommendations to leadership.

Cross-Functional Collaboration & Innovation

• Advocate for SEO best practices across all departments.
• Stay updated on algorithm changes, trends, and tools to maintain a competitive SEO edge.
• Foster SEO education and training within internal teams.

Qualifications & Experience

• Bachelor's degree in Marketing, Digital Marketing, IT, or a related field.
• Minimum of 5+ years of SEO experience, with 2+ years in a strategic or leadership capacity.

Job Specifications

Technical Proficiency

• Expertise with tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, etc.
• Strong understanding of HTML, CSS, JavaScript, and their SEO implications.
• Deep knowledge of site architecture, schema, and server-side optimization.

Analytical & Strategic Thinking

• Strong data analysis and problem-solving skills.
• Ability to think strategically and translate insights into action.

Personal Attributes

• Technically inclined with a proactive, problem-solving mindset.
• Highly organized, detail-oriented, and deadline-driven.
• Strong communicator capable of breaking down technical concepts for diverse audiences.
• Results-oriented leader with a collaborative approach.

Industry Knowledge

• Understanding of relevant industry regulations and digital compliance.
• A general interest in sports betting is an added advantage.

• Develop and execute a comprehensive SEO strategy aligned with business goals.
• Own the SEO roadmap from ideation to execution and performance evaluation.
• Conduct technical SEO audits and implement fixes to improve site architecture, Core Web Vitals, crawlability, and indexability.
• Collaborate with Tech teams to ensure technical implementations follow SEO best practices, including schema markup and server-side optimization.
• Lead keyword research and competitive analysis to uncover growth opportunities.
• Optimize website content, meta data, internal linking, and media assets.
• Partner with content and brand teams to ensure SEO-aligned content development.
• Identify opportunities for content gaps, featured snippets, and schema enhancements.
• Design and manage a link-building strategy focused on acquiring high-quality backlinks.
• Monitor and manage the backlink profile, disavowing toxic links as necessary.
• Create SEO dashboards and generate performance reports.
• Analyze data and present insights, results, and recommendations to leadership.
• Advocate for SEO best practices across all departments.
• Stay updated on algorithm changes, trends, and tools to maintain a competitive SEO edge.
• Foster SEO education and training within internal teams.

• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• Moz
• HTML
• CSS
• JavaScript
• Site architecture
• Schema markup
• Server-side optimization
• Data analysis
• Problem-solving
• Strategic thinking
• Communication

• Bachelor's degree in Marketing, Digital Marketing, IT, or a related field.
• Minimum of 5+ years of SEO experience, with 2+ years in a strategic or leadership capacity.
• Expertise with tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, etc.
• Strong understanding of HTML, CSS, JavaScript, and their SEO implications.
• Deep knowledge of site architecture, schema, and server-side optimization.
• Strong data analysis and problem-solving skills.
• Ability to think strategically and translate insights into action.
• Technically inclined with a proactive, problem-solving mindset.
• Highly organized, detail-oriented, and deadline-driven.
• Strong communicator capable of breaking down technical concepts for diverse audiences.
• Results-oriented leader with a collaborative approach.
• Understanding of relevant industry regulations and digital compliance.
• A general interest in sports betting is an added advantage.