Sales Administration & Operations

Categories

• Beverage
• Snacks & Cereals (Food Industry)
• Oils & Fats
• Home & Personal Care (HPC)

Role Purpose

The Lead Sales Administration & Operations role is responsible for leading sales administrative functions and operational execution for an assigned FMCG category. The role supports revenue delivery through strong back-office management, accurate documentation, system integrity, cross-functional coordination, and effective customer and distributor engagement.

Key Responsibilities

Sales Administration & Back-Office Operations

Lead and manage the sales administration team to support category revenue targets and sales execution.

Oversee all sales administrative activities, including order processing, documentation, invoicing coordination, and customer account management.

Ensure accuracy, completeness, and timeliness of sales documentation in line with company policies and controls.

Systems, Reporting & Controls

Ensure effective use of SAP or other ERP systems for order management, invoicing, reporting, and customer data integrity.

Prepare and analyse sales reports, dashboards, and operational metrics using ERP systems and advanced Excel.

Maintain strong operational controls to support audits, compliance, and governance requirements.

Cross-Functional Coordination

Work closely with production, dispatch, logistics, and supply chain teams to ensure timely order release and delivery.

Coordinate with finance on invoicing accuracy, credit controls, and customer account reconciliation.

Act as the key operational link between sales, operations, and finance teams.

Customer & Distributor Management

Build and maintain strong working relationships with key customers, distributors, and business partners.

Support customer satisfaction and repeat business through efficient service delivery and issue resolution.

Monitor service issues and escalate operational risks that may impact revenue or customer relationships.

Planning, Analysis & Improvement

Analyse market trends, competitor activity, and sales performance to identify growth and efficiency opportunities.

Develop, implement, and continuously improve sales operations procedures, including reporting, inventory oversight, and planning coordination.

Drive continuous improvement initiatives to enhance efficiency, accuracy, and service quality.

Requirements

Qualifications & Experience

Academic Qualifications

Bachelor’s degree in Business Administration, Commerce, Supply Chain, or a related field.

Experience

5–8 years’ experience in FMCG sales operations or sales administration, with proven leadership responsibility.

Strong administrative and back-office experience within an FMCG environment.

Proven experience coordinating with production, dispatch, and supply chain teams.

Systems & Skills

Strong hands-on experience with SAP or similar ERP systems (mandatory).

Advanced Excel and reporting capability.

Strong leadership, coordination, and stakeholder management skills.

High attention to detail and strong process orientation.

Key Competencies

• Sales operations and administrative leadership
• Process management and documentation control
• Cross-functional coordination
• Analytical and data-driven decision making
• Customer and distributor relationship management
• Strong communication and problem-solving skills

Preferred Background

Experience in Beverage, Snacks & Cereals, Oils & Fats, or Home & Personal Care (HPC) FMCG categories.

Experience working in structured, high-volume FMCG environments.

• Lead and manage the sales administration team to support category revenue targets and sales execution.
• Oversee all sales administrative activities, including order processing, documentation, invoicing coordination, and customer account management.
• Ensure accuracy, completeness, and timeliness of sales documentation in line with company policies and controls.
• Ensure effective use of SAP or other ERP systems for order management, invoicing, reporting, and customer data integrity.
• Prepare and analyse sales reports, dashboards, and operational metrics using ERP systems and advanced Excel.
• Maintain strong operational controls to support audits, compliance, and governance requirements.
• Work closely with production, dispatch, logistics, and supply chain teams to ensure timely order release and delivery.
• Coordinate with finance on invoicing accuracy, credit controls, and customer account reconciliation.
• Act as the key operational link between sales, operations, and finance teams.
• Build and maintain strong working relationships with key customers, distributors, and business partners.
• Support customer satisfaction and repeat business through efficient service delivery and issue resolution.
• Monitor service issues and escalate operational risks that may impact revenue or customer relationships.
• Analyse market trends, competitor activity, and sales performance to identify growth and efficiency opportunities.
• Develop, implement, and continuously improve sales operations procedures, including reporting, inventory oversight, and planning coordination.
• Drive continuous improvement initiatives to enhance efficiency, accuracy, and service quality.

• SAP or similar ERP systems
• Advanced Excel and reporting capability
• Leadership
• Coordination
• Stakeholder management
• Attention to detail
• Process orientation
• Communication
• Problem-solving

• Bachelor’s degree in Business Administration, Commerce, Supply Chain, or a related field.
• 5–8 years’ experience in FMCG sales operations or sales administration, with proven leadership responsibility.
• Strong administrative and back-office experience within an FMCG environment.
• Proven experience coordinating with production, dispatch, and supply chain teams.
• Strong hands-on experience with SAP or similar ERP systems (mandatory).
• Advanced Excel and reporting capability.
• Strong leadership, coordination, and stakeholder management skills.
• High attention to detail and strong process orientation.
• Experience in Beverage, Snacks & Cereals, Oils & Fats, or Home & Personal Care (HPC) FMCG categories.
• Experience working in structured, high-volume FMCG environments.