Key Responsibilities

• Develop and execute the regional distribution strategy for Middle East, Africa, and Central Asia, aligned with overall business objectives
• Build, manage, and optimize multi-country distributor and channel partner networks
• Drive sales growth, market penetration, and channel efficiency across assigned markets
• Lead distributor selection, onboarding, performance management, and capability development
• Work closely with Marketing, Supply Chain, Finance, and Product teams to ensure effective go-to-market execution
• Define and monitor key KPIs including sales targets, inventory turnover, pricing discipline, and channel profitability
• Analyze market trends, competitive landscape, and consumer behavior to adjust regional strategies accordingly
• Manage regional pricing frameworks, promotion strategies, and distributor incentive programs
• Ensure compliance with local market regulations, trade policies, and company governance standards
• Build and maintain strong relationships with key distributors, strategic partners, and major accounts

Qualifications & Experience

• Bachelor’s degree or above in Business, Marketing, Management, or related fields
• 5–10 years of sales and distribution management experience, preferably in: Consumer Electronics, Mobile Phones, Home Appliances, Fast-Moving Consumer Electronics (FMCE)
• Proven experience managing distribution businesses across Middle East and/or Africa (Central Asia experience is a strong plus)
• Strong understanding of regional distributor models, channel structures, and route-to-market strategies
• Demonstrated ability to operate in multi-country, multicultural environments
• Solid commercial acumen with strong negotiation and analytical skills
• Ability to work independently and travel frequently across the region
• Fluent in English; Chinese, Arabic, French, or Russian is a plus

• Develop and execute the regional distribution strategy for Middle East, Africa, and Central Asia, aligned with overall business objectives
• Build, manage, and optimize multi-country distributor and channel partner networks
• Drive sales growth, market penetration, and channel efficiency across assigned markets
• Lead distributor selection, onboarding, performance management, and capability development
• Work closely with Marketing, Supply Chain, Finance, and Product teams to ensure effective go-to-market execution
• Define and monitor key KPIs including sales targets, inventory turnover, pricing discipline, and channel profitability
• Analyze market trends, competitive landscape, and consumer behavior to adjust regional strategies accordingly
• Manage regional pricing frameworks, promotion strategies, and distributor incentive programs
• Ensure compliance with local market regulations, trade policies, and company governance standards
• Build and maintain strong relationships with key distributors, strategic partners, and major accounts

• Sales and distribution management
• Channel partner management
• Sales growth strategies
• Market penetration
• Channel efficiency optimization
• Distributor selection and onboarding
• Performance management
• Capability development
• Go-to-market execution
• KPI monitoring
• Market trend analysis
• Competitive landscape analysis
• Consumer behavior analysis
• Pricing frameworks
• Promotion strategies
• Distributor incentive programs
• Compliance management
• Relationship building
• Negotiation skills
• Analytical skills
• Independent work
• Travel readiness
• English fluency
• Chinese language proficiency (plus)
• Arabic language proficiency (plus)
• French language proficiency (plus)
• Russian language proficiency (plus)

• Bachelor’s degree or above in Business, Marketing, Management, or related fields
• 5–10 years of sales and distribution management experience, preferably in: Consumer Electronics, Mobile Phones, Home Appliances, Fast-Moving Consumer Electronics (FMCE)
• Proven experience managing distribution businesses across Middle East and/or Africa (Central Asia experience is a strong plus)
• Strong understanding of regional distributor models, channel structures, and route-to-market strategies
• Demonstrated ability to operate in multi-country, multicultural environments
• Solid commercial acumen
• Strong negotiation and analytical skills
• Ability to work independently
• Ability to travel frequently across the region
• Fluent in English
• Chinese, Arabic, French, or Russian is a plus