Role Context

We are looking for a Sales Force Manager to build, train, and manage this distributed network of Lead Generators. This person will be responsible for sourcing partner groups, onboarding and training lead generators, ensuring quality and motivation, and driving consistent growth in lead volume and conversions. This is a high-impact role ideal for someone who thrives in fast-moving environments, understands informal/gig ecosystems, and knows how to scale distributed sales networks.

Key Responsibilities

• Recruitment & Expansion
• Identify and source networks of potential lead generators, including cab drivers, boda riders, insurance agents, mobile money operators, and other gig-economy workers.
• Build partnerships with associations, SACCOs, fleet owners, gig platforms, and high-traffic community groups.
• Run outreach campaigns, info sessions, and sign-up drives to grow the lead generator base.
• Training & Enablement
• Develop simple, scalable training materials for new Lead Generators (WhatsApp modules, short videos, training decks, cheat sheets).
• Deliver onboarding sessions—both in-person and remote.
• Train Lead Generators on MoPhones value proposition, how to introduce the product, and how to submit high-quality leads.
• Performance Management
• Track daily/weekly performance metrics: number of active Lead Generators, leads submitted, conversion rate, cost per lead.
• Set performance targets and incentives that drive consistent activity and high-quality leads.
• Identify top performers and nurture them into “super agents.”
• Field Support & Motivation
• Provide ongoing coaching and troubleshooting to keep Lead Generators engaged.
• Run incentive programs, competitions, and recognition campaigns to increase activity.
• Visit field locations to gather insights, observe interactions, and improve the sales playbook.
• Process & Systems Management
• Work with product/tech teams to streamline the lead submission process (e.g., WhatsApp bots, simple forms).
• Ensure that tele-sales feedback loops are functioning—Lead Generators should know when their leads convert and what their earnings are.
• Maintain accurate records of sign-ups, training, activity levels, and payouts.
• Insights & Strategy
• Analyze performance data to identify bottlenecks and improvement opportunities.
• Continuously refine scripts, training, messaging, and incentives.
• Inform the MoPhones leadership team on rollout progress and strategic direction.

Requirements

• Must-Have
• 3–6 years experience in sales force management, field sales, agent networks, or gig-worker operations.
• Proven ability to scale distributed sales teams or community-based agents.
• Strong communication and training skills (comfortable presenting to small and large groups).
• Excellent relationship-building skills and understanding of Kenya’s gig economy.
• Data-driven mindset with experience using dashboards, CRM/lead systems, or telesales tools.
• Ability to work in a fast-paced startup environment and adapt quickly.

• Identify and source networks of potential lead generators, including cab drivers, boda riders, insurance agents, mobile money operators, and other gig-economy workers.
• Build partnerships with associations, SACCOs, fleet owners, gig platforms, and high-traffic community groups.
• Run outreach campaigns, info sessions, and sign-up drives to grow the lead generator base.
• Develop simple, scalable training materials for new Lead Generators (WhatsApp modules, short videos, training decks, cheat sheets).
• Deliver onboarding sessions—both in-person and remote.
• Train Lead Generators on MoPhones value proposition, how to introduce the product, and how to submit high-quality leads.
• Track daily/weekly performance metrics: number of active Lead Generators, leads submitted, conversion rate, cost per lead.
• Set performance targets and incentives that drive consistent activity and high-quality leads.
• Identify top performers and nurture them into “super agents.”
• Provide ongoing coaching and troubleshooting to keep Lead Generators engaged.
• Run incentive programs, competitions, and recognition campaigns to increase activity.
• Visit field locations to gather insights, observe interactions, and improve the sales playbook.
• Work with product/tech teams to streamline the lead submission process (e.g., WhatsApp bots, simple forms).
• Ensure that tele-sales feedback loops are functioning—Lead Generators should know when their leads convert and what their earnings are.
• Maintain accurate records of sign-ups, training, activity levels, and payouts.
• Analyze performance data to identify bottlenecks and improvement opportunities.
• Continuously refine scripts, training, messaging, and incentives.
• Inform the MoPhones leadership team on rollout progress and strategic direction.

• Sales force management
• Field sales
• Agent networks
• Gig-worker operations
• Scaling distributed sales teams
• Community-based agent management
• Communication skills
• Training skills
• Relationship building
• Understanding of Kenya’s gig economy
• Data-driven mindset
• Experience using dashboards, CRM/lead systems, or telesales tools
• Ability to work in a fast-paced startup environment
• Adaptability

• BA/BSc/HND
• 3–6 years experience in sales force management, field sales, agent networks, or gig-worker operations.
• Proven ability to scale distributed sales teams or community-based agents.
• Strong communication and training skills (comfortable presenting to small and large groups).
• Excellent relationship-building skills and understanding of Kenya’s gig economy.
• Data-driven mindset with experience using dashboards, CRM/lead systems, or telesales tools.
• Ability to work in a fast-paced startup environment and adapt quickly.