Description

A high-pressure, target-driven role for a strong commercial leader.

The Sales Manager leads Chemicaland’s entire selling function across Kenya and the wider African target markets. This includes:

• Delivering annual sales target
• Recruiting, training, and supervising sales agents, technical sales staff & regional personnel
• Executing a strong product distribution strategy
• Ensuring strict compliance with collection, banking, pricing, credit limits, and the incentive scheme
• Coordinating closely with marketing, production, finance, and operations

This role requires a decisive, high-performance, field-oriented leader with proven results in agro-inputs or FMCG.

Responsibilities

A. Sales Strategy & Execution

• Lead development of 12-month sales plan and regional sales strategies.
• Grow sales, revenue, collections and market penetration.
• Lead van sales, agrovet stocking, distributor acquisition.
• Ensure pricing discipline and promotional compliance.

B. People Management

• Lead sales agents, technical sales executives, interns, and agronomists.
• Set regional targets and ensure daily/weekly reporting.
• Conduct weekly sales reviews and field coaching.

C. Customer & Distributor Management

• Acquire new distributors and agro-vets.
• Conduct route-to-market mapping.
• Ensure customer satisfaction and reduce churn.

D. Compliance & Reporting

• Ensure all incentives are based on collection & banking.
• Enforce penalties for delayed payments, bounced cheques, recalls, or order cancellations.
• Maintain real-time reporting dashboards.

Qualifications

• Diploma/Degree in Agribusiness, Sales, Marketing or relevant field.
• 5–10 years proven sales experience in agro-inputs or FMCG.
• Minimum 3 years in a supervisory role.

JOB BENEFITS

A. Competitive Base Retainer Salary

B. Attractive Performance Commissions

Skills

• Strong leadership
• Field sales mastery
• Distributor management
• Negotiation & closing skills
• Data-driven decision-making
• Integrity and discipline
• Excellent communication & presentation skills
• Age: 30-45 years.

• Lead development of 12-month sales plan and regional sales strategies.
• Grow sales, revenue, collections and market penetration.
• Lead van sales, agrovet stocking, distributor acquisition.
• Ensure pricing discipline and promotional compliance.
• Lead sales agents, technical sales executives, interns, and agronomists.
• Set regional targets and ensure daily/weekly reporting.
• Conduct weekly sales reviews and field coaching.
• Acquire new distributors and agro-vets.
• Conduct route-to-market mapping.
• Ensure customer satisfaction and reduce churn.
• Ensure all incentives are based on collection & banking.
• Enforce penalties for delayed payments, bounced cheques, recalls, or order cancellations.
• Maintain real-time reporting dashboards.

• Strong leadership
• Field sales mastery
• Distributor management
• Negotiation & closing skills
• Data-driven decision-making
• Integrity and discipline
• Excellent communication & presentation skills

• Diploma/Degree in Agribusiness, Sales, Marketing or relevant field.
• 5–10 years proven sales experience in agro-inputs or FMCG.
• Minimum 3 years in a supervisory role.