Fast Choice Limited is a growing organization focused on delivering reliable products and services to a diverse customer base. The company operates in a fast-paced, results-oriented environment that values initiative, accountability, and collaboration. Team members are encouraged to contribute ideas, improve processes, and build strong client relationships. Fast Choice Limited offers opportunities for professional development and advancement for individuals who demonstrate strong performance and leadership potential.

1. Job Purpose

To drive revenue growth, market expansion and overall commercial performance by leading the sales function, developing new business opportunities, managing strategic customer relationships and ensuring effective sales pipeline management and conversion.

The role holder will be responsible for achieving sales targets, growing the company's customer base, managing tender and project sales, strengthening the sales team's performance and ensuring effective debt collection.

The successful candidate must have proven experience in furniture sales, with a strong understanding of the furniture market, customer needs, product positioning and the sales cycle.

2. Key Responsibilities

1. Sales Growth & Revenue Generation

• Develop and implement sales strategies to achieve monthly, quarterly and annual revenue targets.
• Drive new business acquisition, market penetration and revenue growth.
• Identify and pursue opportunities within corporate, government, institutional, NGO, banking, hospitality, healthcare, education and real estate sectors.
• Actively engage prospective customers, conduct sales presentations, negotiate and close business deals.
• Drive repeat business, customer retention and growth of existing accounts.

2. Sales Pipeline & Opportunity Management

• Develop, maintain and manage a healthy sales pipeline from lead generation to deal closure.
• Monitor leads, prospects, quotations, tenders and projects to ensure timely follow-ups and conversion.
• Develop accurate sales forecasts and provide regular pipeline updates.
• Identify stalled opportunities and implement strategies to improve conversion rates.
• Ensure proper use and maintenance of the CRM system.

3. Furniture Sales & Market Development

• Drive the sale of the company's furniture products across the various customer segments.
• Demonstrate a strong understanding of furniture products, specifications, quality, pricing and market trends.
• Identify customer needs and recommend appropriate furniture solutions.
• Develop strategies to position the company's products competitively in the market.
• Build relationships with interior designers, architects, contractors, procurement teams and other industry stakeholders.
• Identify opportunities for large-scale furniture supply and project-based sales.

4. Tender & Corporate Sales Management

• Identify, evaluate and pursue relevant tender and corporate business opportunities.
• Oversee the tender pipeline, ensuring timely preparation and submission of competitive bids.
• Coordinate tender documentation, prequalification processes, presentations and customer engagements.
• Build relationships with procurement officers and key decision-makers.
• Track tender outcomes and implement strategies to improve tender success rates.

5. Quotation & Deal Conversion

• Oversee quotation preparation, pricing and timely submission to prospective customers.
• Ensure consistent follow-up on submitted quotations and proposals.
• Drive quotation conversion and negotiate commercially viable deals.
• Work closely with Production, Logistics and Finance to ensure accurate pricing, product availability and delivery commitments.
• Monitor quotation conversion rates and identify areas for improvement.

6. Customer Relationship & Account Management

• Build and maintain strong relationships with existing and prospective customers.
• Manage key accounts and develop strategies to grow customer value.
• Drive customer retention, account reactivation and repeat purchases.
• Handle escalated customer concerns and coordinate timely resolution.
• Ensure excellent customer engagement throughout the sales and after-sales process.

7. Debt Collection & Working Capital Management

• Work closely with Finance to monitor customer accounts and outstanding invoices.
• Drive timely collection of customer payments and adherence to agreed credit terms.
• Ensure follow-up on overdue accounts and escalate collection challenges.
• Enforce deposit requirements and payment milestones for customer orders and projects.
• Support the reduction of overdue receivables and improve cash-flow performance.

8. Sales Team Leadership & Performance Management

• Lead, supervise, coach and mentor the sales team to achieve departmental targets.
• Set individual and team sales targets and monitor performance against agreed KPIs.
• Conduct regular pipeline reviews, sales meetings and performance evaluations.
• Identify skills gaps and coordinate appropriate sales training and development.
• Promote accountability, productivity and a high-performance sales culture.

9. Sales Reporting & Commercial Performance

• Prepare and submit daily, weekly and monthly sales performance reports.
• Monitor revenue, pipeline value, conversion rates, tender performance and customer acquisition.
• Track individual and departmental performance against targets.
• Provide management with sales forecasts, market intelligence and recommendations for business growth.
• Ensure accurate and timely sales documentation and CRM reporting.

10. Cross-Functional Coordination & Compliance

• Work closely with Production, Logistics, Procurement and Finance to ensure seamless order fulfilment.
• Ensure proper handover of confirmed orders and projects to the relevant operational teams.
• Maintain compliance with approved pricing, credit, sales and customer engagement procedures.
• Uphold professional and ethical standards in all customer and business engagements.

3. Qualifications and Experience

Academic Qualifications

• Bachelor's degree or Diploma in Sales and Marketing, Business Administration, Business Management or a related field.
• Professional qualifications in sales, marketing or business development will be an added advantage.

Professional Experience

• At least 5 years of progressive experience in sales, business development or commercial management.
• At least 2 years in a supervisory or sales management position.
• Mandatory: Demonstrable experience in furniture sales, furniture dealership or the furniture industry.
• Proven track record of consistently achieving and exceeding sales targets.
• Experience managing corporate accounts, tenders, project sales and large customer portfolios.
• Demonstrated experience in sales pipeline management, quotation conversion and debt collection.
• Experience leading and managing a sales team.

Requirements added by the job poster

• 5+ years of Furniture and Home Furnishings Manufacturing experience
• Bachelor's Degree
• 5+ years of experience in Sales

• Develop and implement sales strategies to achieve monthly, quarterly and annual revenue targets.
• Drive new business acquisition, market penetration and revenue growth.
• Identify and pursue opportunities within corporate, government, institutional, NGO, banking, hospitality, healthcare, education and real estate sectors.
• Actively engage prospective customers, conduct sales presentations, negotiate and close business deals.
• Drive repeat business, customer retention and growth of existing accounts.
• Develop, maintain and manage a healthy sales pipeline from lead generation to deal closure.
• Monitor leads, prospects, quotations, tenders and projects to ensure timely follow-ups and conversion.
• Develop accurate sales forecasts and provide regular pipeline updates.
• Identify stalled opportunities and implement strategies to improve conversion rates.
• Ensure proper use and maintenance of the CRM system.
• Drive the sale of the company's furniture products across the various customer segments.
• Demonstrate a strong understanding of furniture products, specifications, quality, pricing and market trends.
• Identify customer needs and recommend appropriate furniture solutions.
• Develop strategies to position the company's products competitively in the market.
• Build relationships with interior designers, architects, contractors, procurement teams and other industry stakeholders.
• Identify opportunities for large-scale furniture supply and project-based sales.
• Identify, evaluate and pursue relevant tender and corporate business opportunities.
• Oversee the tender pipeline, ensuring timely preparation and submission of competitive bids.
• Coordinate tender documentation, prequalification processes, presentations and customer engagements.
• Build relationships with procurement officers and key decision-makers.
• Track tender outcomes and implement strategies to improve tender success rates.
• Oversee quotation preparation, pricing and timely submission to prospective customers.
• Ensure consistent follow-up on submitted quotations and proposals.
• Drive quotation conversion and negotiate commercially viable deals.
• Work closely with Production, Logistics and Finance to ensure accurate pricing, product availability and delivery commitments.
• Monitor quotation conversion rates and identify areas for improvement.
• Build and maintain strong relationships with existing and prospective customers.
• Manage key accounts and develop strategies to grow customer value.
• Drive customer retention, account reactivation and repeat purchases.
• Handle escalated customer concerns and coordinate timely resolution.
• Ensure excellent customer engagement throughout the sales and after-sales process.
• Work closely with Finance to monitor customer accounts and outstanding invoices.
• Drive timely collection of customer payments and adherence to agreed credit terms.
• Ensure follow-up on overdue accounts and escalate collection challenges.
• Enforce deposit requirements and payment milestones for customer orders and projects.
• Support the reduction of overdue receivables and improve cash-flow performance.
• Lead, supervise, coach and mentor the sales team to achieve departmental targets.
• Set individual and team sales targets and monitor performance against agreed KPIs.
• Conduct regular pipeline reviews, sales meetings and performance evaluations.
• Identify skills gaps and coordinate appropriate sales training and development.
• Promote accountability, productivity and a high-performance sales culture.
• Prepare and submit daily, weekly and monthly sales performance reports.
• Monitor revenue, pipeline value, conversion rates, tender performance and customer acquisition.
• Track individual and departmental performance against targets.
• Provide management with sales forecasts, market intelligence and recommendations for business growth.
• Ensure accurate and timely sales documentation and CRM reporting.
• Work closely with Production, Logistics, Procurement and Finance to ensure seamless order fulfilment.
• Ensure proper handover of confirmed orders and projects to the relevant operational teams.
• Maintain compliance with approved pricing, credit, sales and customer engagement procedures.
• Uphold professional and ethical standards in all customer and business engagements.

• Furniture product knowledge
• Furniture market and customer needs understanding
• Sales strategy and revenue generation
• New business acquisition and market penetration
• Sales pipeline management and forecasting
• CRM system use and maintenance
• Tender and corporate sales management
• Quotation preparation and conversion
• Negotiation and deal closure
• Customer relationship and key account management
• Debt collection and credit-term management
• Sales team leadership, coaching and mentoring
• Sales reporting and performance monitoring
• Cross-functional coordination
• Market intelligence

• Bachelor's degree or Diploma in Sales and Marketing, Business Administration, Business Management or a related field.
• Professional qualifications in sales, marketing or business development will be an added advantage.
• Mandatory: Demonstrable experience in furniture sales, furniture dealership or the furniture industry.
• Proven track record of consistently achieving and exceeding sales targets.
• Experience managing corporate accounts, tenders, project sales and large customer portfolios.
• Demonstrated experience in sales pipeline management, quotation conversion and debt collection.
• Experience leading and managing a sales team.
• 5+ years of Furniture and Home Furnishings Manufacturing experience
• Bachelor's Degree
• 5+ years of experience in Sales