Tana River Sugar Company (TRSC) is a Kenyan agribusiness developing a large-scale, integrated sugar and renewable-energy complex at Bura, in Tana River County. What drives us is the food security of the nation and the prosperity of the people who make it possible. We have invested deliberately in large-scale agriculture: producing sugar Kenya currently...

Role Summary

The Jaggery Salesperson is responsible for driving revenue growth, market expansion, and customer relationship management for the Company’s jaggery product portfolio. The incumbent will proactively identify new business opportunities, build strong distribution networks across wholesale, retail, institutional, and agro-processing channels, manage accounts, and achieve targets for sales volume, market share, and revenue. This role requires close coordination with production, quality assurance, and logistics to ensure seamless order fulfilment and high customer satisfaction.

Qualification, skills and Competencies

Education: Diploma or Bachelor’s Degree in Sales and Marketing, Business Administration, Supply Chain, Commerce, Agribusiness, or a closely related field. Professional certifications (e.g., CIM) will be an added advantage.

Experience: Minimum of 6 years’ direct field sales and business development experience, preferably within Fast-Moving Consumer Goods (FMCG), agro-processing, food and beverage, or sugar manufacturing sectors. Experience in selling non-centrifugal sugar/jaggery or bulk agricultural commodities is highly desirable.

Technical Skills: Proven route-to-market and distribution network management capabilities; strong negotiation, closing, and account management skills; familiarity with sales CRM software, ERP systems, and Microsoft Office applications (Word, Excel, PowerPoint); deep knowledge of credit control and sales administration.

Behavioural Competencies: Highly self-motivated, target-driven, resilient, excellent interpersonal and persuasive communication skills, strong problem-solving ability, high level of personal integrity, and financial accountability.

Additional Requirements: Willingness to be based at TRSC Farm in Bura, Tana River County, with flexibility for frequent travel across regional sales territories; valid driver’s license/clean driving record; physical fitness to conduct regular trade visits and field operations.

• Driving revenue growth, market expansion, and customer relationship management for the Company’s jaggery product portfolio.
• Proactively identify new business opportunities.
• Build strong distribution networks across wholesale, retail, institutional, and agro-processing channels.
• Manage accounts.
• Achieve targets for sales volume, market share, and revenue.
• Close coordination with production, quality assurance, and logistics to ensure seamless order fulfilment and high customer satisfaction.

• Proven route-to-market and distribution network management capabilities
• Strong negotiation, closing, and account management skills
• Familiarity with sales CRM software, ERP systems, and Microsoft Office applications (Word, Excel, PowerPoint)
• Deep knowledge of credit control and sales administration
• Highly self-motivated
• Target-driven
• Resilient
• Excellent interpersonal and persuasive communication skills
• Strong problem-solving ability
• High level of personal integrity
• Financial accountability

• Diploma or Bachelor’s Degree in Sales and Marketing, Business Administration, Supply Chain, Commerce, Agribusiness, or a closely related field.
• Professional certifications (e.g., CIM) will be an added advantage.
• Minimum of 6 years’ direct field sales and business development experience, preferably within Fast-Moving Consumer Goods (FMCG), agro-processing, food and beverage, or sugar manufacturing sectors.
• Experience in selling non-centrifugal sugar/jaggery or bulk agricultural commodities is highly desirable.
• Willingness to be based at TRSC Farm in Bura, Tana River County, with flexibility for frequent travel across regional sales territories.
• Valid driver’s license/clean driving record.
• Physical fitness to conduct regular trade visits and field operations.