Background

CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

Job Summary

We are seeking a detail oriented and motivated SEO Associate to join our client’s digital marketing team. The ideal candidate will have prior handson experience in search engine optimization and digital marketing, with a strong desire to grow into a strategic role. This position is entrylevel in title but requires practical experience in SEO execution, analytics, and content optimization.

Key Responsibilities

OnPage SEO

• Conduct keyword research and analysis to identify growth opportunities.
• Optimize website content, metadata, headings, and internal linking for improved search visibility.
• Collaborate with content creators to ensure SEO best practices are applied to blogs, landing pages, and product descriptions.

Technical SEO

• Support site audits to identify and resolve technical issues (crawl errors, indexing, site speed, mobile optimization).
• Work with developers to implement structured data, XML sitemaps, and canonical tags.
• Monitor Google Search Console for performance and error resolution.

OffPage SEO & Link Building

• Assist in linkbuilding initiatives and outreach campaigns.
• Research and identify opportunities for partnerships, guest posting, and digital PR.
• Track backlink performance and ensure compliance with ethical SEO practices.

Analytics & Reporting

• Monitor and report on SEO performance using tools such as Google Analytics, Search Console, SEMrush,or Ahrefs.
• Prepare monthly SEO performance reports with actionable recommendations.
• Track KPIs including organic traffic, keyword rankings, and conversion rates.

Industry Awareness

• Stay updated on search engine algorithm changes and industry trends.
• Benchmark competitors’ SEO strategies and suggest improvements.

Requirements

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, IT, or a related field.
• 1–2 years of prior SEO or digital marketing experience (internships or junior roles count).
• Strong understanding of on‑page, off‑page, and technical SEO principles.
• Familiarity with Google Analytics, Search Console, and keyword research tools.
• Basic knowledge of HTML/CSS and CMS platforms (e.g., WordPress).
• Excellent analytical, communication, and problem‑solving skills.

• Conduct keyword research and analysis to identify growth opportunities.
• Optimize website content, metadata, headings, and internal linking for improved search visibility.
• Collaborate with content creators to ensure SEO best practices are applied to blogs, landing pages, and product descriptions.
• Support site audits to identify and resolve technical issues (crawl errors, indexing, site speed, mobile optimization).
• Work with developers to implement structured data, XML sitemaps, and canonical tags.
• Monitor Google Search Console for performance and error resolution.
• Assist in linkbuilding initiatives and outreach campaigns.
• Research and identify opportunities for partnerships, guest posting, and digital PR.
• Track backlink performance and ensure compliance with ethical SEO practices.
• Monitor and report on SEO performance using tools such as Google Analytics, Search Console, SEMrush,or Ahrefs.
• Prepare monthly SEO performance reports with actionable recommendations.
• Track KPIs including organic traffic, keyword rankings, and conversion rates.
• Stay updated on search engine algorithm changes and industry trends.
• Benchmark competitors’ SEO strategies and suggest improvements.

• SEO execution
• Analytics
• Content optimization
• Keyword research
• Website content optimization
• Metadata optimization
• Internal linking
• Technical SEO
• Site audits
• Structured data implementation
• XML sitemaps
• Canonical tags
• Google Search Console monitoring
• Link building
• Outreach campaigns
• Digital PR
• Backlink performance tracking
• SEO reporting
• Google Analytics
• SEMrush
• Ahrefs
• HTML/CSS knowledge
• CMS platforms (e.g., WordPress)
• Analytical skills
• Communication skills
• Problem-solving skills

• Bachelor’s degree in Marketing, Communications, IT, or a related field.
• 1–2 years of prior SEO or digital marketing experience (internships or junior roles count).
• Strong understanding of on‑page, off‑page, and technical SEO principles.
• Familiarity with Google Analytics, Search Console, and keyword research tools.
• Basic knowledge of HTML/CSS and CMS platforms (e.g., WordPress).
• Excellent analytical, communication, and problem‑solving skills.