MSVL Group is a leading provider of recruitment, HR consulting, and corporate training services, with over 10 years of experience across Africa, India, and the Middle East. We specialize in sourcing top talent, from entry-level to executive roles, and offering tailored HR solutions that align with our clients’ business goals. Our expertise spans multiple i...

Responsibilities or duties

• Develop and execute annual marketing and communications strategy aligned to hospital growth objectives
• Lead digital marketing initiatives including website management, SEO/SEM, social media, paid campaigns, email marketing, and online reputation management
• Plan and deliver community outreach, screening programs, patient education campaigns, and awareness drives
• Build and manage referral networks including clinicians, private clinics, corporates, and insurance partners
• Oversee PR, media relations, crisis communications, and patient case studies
• Manage marketing budgets and coordinate external vendors (agencies, media partners)
• Track and report KPIs including referral sources, conversion rates, cost per acquisition, campaign ROI, and traffic analytics
• Lead, mentor, and performance-manage the marketing team
• Collaborate with clinical leadership to ensure medical accuracy and patient-centered communication

Qualifications or requirements (e.g., education, skills)

• Degree in Marketing, Business, Communications, or related field (MBA/postgraduate qualification is an advantage)
• Strong digital marketing expertise (Google Ads, Meta platforms, analytics tools) and excellent content development skills
• Experience using CRM, marketing automation, and lead-tracking systems
• Strong stakeholder engagement and interpersonal skills

Experience needed

• 5-7+ years marketing experience, with at least 2 years in hospital, healthcare, or allied medical services (oncology experience strongly preferred)
• Proven experience managing and developing a marketing team

• Develop and execute annual marketing and communications strategy aligned to hospital growth objectives
• Lead digital marketing initiatives including website management, SEO/SEM, social media, paid campaigns, email marketing, and online reputation management
• Plan and deliver community outreach, screening programs, patient education campaigns, and awareness drives
• Build and manage referral networks including clinicians, private clinics, corporates, and insurance partners
• Oversee PR, media relations, crisis communications, and patient case studies
• Manage marketing budgets and coordinate external vendors (agencies, media partners)
• Track and report KPIs including referral sources, conversion rates, cost per acquisition, campaign ROI, and traffic analytics
• Lead, mentor, and performance-manage the marketing team
• Collaborate with clinical leadership to ensure medical accuracy and patient-centered communication

• Strong digital marketing expertise (Google Ads, Meta platforms, analytics tools)
• Excellent content development skills
• Experience using CRM, marketing automation, and lead-tracking systems
• Strong stakeholder engagement and interpersonal skills

• Degree in Marketing, Business, Communications, or related field
• MBA/postgraduate qualification is an advantage