Background

CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

Duties and Responsibilities

Strategy & Planning

• Develop annual group marketing strategy aligned to business targets
• Create brand positioning for each company
• Define target customer segments and value propositions
• Develop campaign calendars for all brands
• Prepare and manage marketing budget

Revenue & Lead Generation

• Build structured lead generation funnels
• Support sales with marketing materials and pitch decks
• Design B2B acquisition campaigns
• Track and optimize cost per lead
• Support tender visibility and market intelligence

Brand Management

• Standardize brand identity across all companies
• Ensure consistent messaging and visual alignment
• Manage website, social media, PR and digital presence
• Develop thought leadership positioning for leadership team

Digital & Performance Marketing

• Manage digital campaigns (LinkedIn, Google, etc.)
• Oversee content creation (case studies, brochures, newsletters)
• Improve website traffic and conversion rates
• Implement CRM / lead tracking system

Market Intelligence

• Competitor analysis
• Industry trend tracking
• Customer feedback analysis
• Recommend new product or service positioning

Team & Vendor Management

• Manage designers, agencies, content creators where needed

Qualifications & Experience

• Degree in Marketing, Business, Communications or related field
• 5–8 years’ experience in B2B marketing
• Experience managing multiple brands
• Strong digital marketing capability
• Data-driven and commercially oriented
• Strong presentation and strategic thinking skills

• Develop annual group marketing strategy aligned to business targets
• Create brand positioning for each company
• Define target customer segments and value propositions
• Develop campaign calendars for all brands
• Prepare and manage marketing budget
• Build structured lead generation funnels
• Support sales with marketing materials and pitch decks
• Design B2B acquisition campaigns
• Track and optimize cost per lead
• Support tender visibility and market intelligence
• Standardize brand identity across all companies
• Ensure consistent messaging and visual alignment
• Manage website, social media, PR and digital presence
• Develop thought leadership positioning for leadership team
• Manage digital campaigns (LinkedIn, Google, etc.)
• Oversee content creation (case studies, brochures, newsletters)
• Improve website traffic and conversion rates
• Implement CRM / lead tracking system
• Competitor analysis
• Industry trend tracking
• Customer feedback analysis
• Recommend new product or service positioning
• Manage designers, agencies, content creators where needed

• Strong digital marketing capability
• Data-driven and commercially oriented
• Strong presentation and strategic thinking skills

• Degree in Marketing, Business, Communications or related field
• 5–8 years’ experience in B2B marketing
• Experience managing multiple brands