Pavago connecting businesses with top talent, streamlining hiring processes, and providing comprehensive support for long-term success.

What You’ll Be Doing

Own and scale Facebook & Instagram ad campaigns from ideation to execution

Manage and optimize key metrics including CPL, CPA, and ROAS across multiple accounts

Handle $10K–$250K+ monthly ad spend budgets with performance accountability

Develop and write high-converting ad copy and creative briefs for designers and video editors

Lead creative strategy, including:

• Static ads
• UGC video direction and coordination
• Video scripting
• AI-assisted creative production

Continuously test audiences, creatives, and offers to identify winning combinations

Analyze performance daily and make data-driven optimization decisions

Collaborate with internal teams to align campaigns with broader revenue goals

Operate with autonomy—own outcomes, not just tasks

Must-Have Requirements (Non-Negotiable)

• Minimum 3+ years running Facebook/Instagram ads at a high level
• Proven experience managing at least $10,000/month in ad spend (preferably significantly more)
• Experience handling multiple accounts (5+) simultaneously

Strong command of:

• Meta Ads Manager
• Facebook Business Suite
• Pixel tracking & conversion optimization

Ability to analyze performance data deeply and translate it into actionable decisions

Strong copywriting skills—can write ads that actually convert

What Separates Top Candidates

• Experience managing $100K–$250K+ monthly budgets
• Strong understanding of full-funnel strategy (creative → offer → conversion)
• Hands-on experience with UGC workflows and video ad production
• Use of AI tools (e.g., ChatGPT, creative automation tools) to improve speed and output quality
• Familiarity with tools like Go High Level (GHL) or Close CRM

What Success Looks Like

• Consistently hitting or improving CPL, CPA, and ROAS targets
• Launching and scaling campaigns quickly without sacrificing quality
• Bringing new creative angles and testing ideas proactively
• Driving measurable growth across multiple accounts

• Own and scale Facebook & Instagram ad campaigns from ideation to execution
• Manage and optimize key metrics including CPL, CPA, and ROAS across multiple accounts
• Handle $10K–$250K+ monthly ad spend budgets with performance accountability
• Develop and write high-converting ad copy and creative briefs for designers and video editors
• Lead creative strategy, including: Static ads, UGC video direction and coordination, Video scripting, AI-assisted creative production
• Continuously test audiences, creatives, and offers to identify winning combinations
• Analyze performance daily and make data-driven optimization decisions
• Collaborate with internal teams to align campaigns with broader revenue goals
• Operate with autonomy—own outcomes, not just tasks

• Meta Ads Manager
• Facebook Business Suite
• Pixel tracking & conversion optimization
• Data analysis
• Copywriting
• Creative strategy
• UGC workflows
• Video ad production
• AI tools (e.g., ChatGPT)
• GoHighLevel (GHL) or Close CRM (familiarity)

• Minimum 3+ years running Facebook/Instagram ads at a high level
• Proven experience managing at least $10,000/month in ad spend (preferably significantly more)
• Experience handling multiple accounts (5+) simultaneously
• Ability to analyze performance data deeply and translate it into actionable decisions
• Strong copywriting skills—can write ads that actually convert
• Experience managing $100K–$250K+ monthly budgets (preferred)
• Strong understanding of full-funnel strategy (creative → offer → conversion) (preferred)
• Hands-on experience with UGC workflows and video ad production (preferred)
• Use of AI tools (e.g., ChatGPT, creative automation tools) to improve speed and output quality (preferred)
• Familiarity with tools like GoHighLevel (GHL) or Close CRM (preferred)