Introduction to the Role

Optimise Outsourcing is recruiting a commercially mature Senior Sales Analyst to operate as a direct analytical partner to UK Commercial and Marketing leadership.

You will operate as an embedded commercial contributor influencing pricing, trade spend, promotional strategy and portfolio optimisation. Your analysis will inform real-time trading decisions.

You will be expected to think commercially, not just technically.

About the Client

Our client is a nationally recognised, design-led UK nursery brand with strong distribution across major retail partners and a growing direct-to-consumer ecommerce presence.

They operate in a commercially demanding, margin-sensitive category where:

• Trade investment is significant
• Retailer funding structures are commercially complex
• Promotional discipline is essential
• Seasonal trading materially impacts profitability
• Portfolio performance must be actively optimised

They value trust and transparency and work closely with offshore support teams to deliver timely, well-coordinated services.

For GDPR and confidentiality reasons, the client’s identity will be disclosed at the interview stage.

3.The Commercial Mandate

You will provide rigorous, evidence-based clarity on:

• Retailer and channel contribution margin
• Portfolio profitability and SKU performance
• Trade spends efficiency and funding mechanics
• Promotional incrementality
• Pricing architecture and elasticity
• Growth opportunities across customers and categories

You will interrogate performance and recommend action — not simply report results.

About Optimise Outsourcing

Optimise Outsourcing is a UK-registered Employer of Record (EOR) and recruitment partner with a strong operational base in Nairobi. We connect high-performing Kenyan professionals with established international businesses and provide:

• Full HR and operational support
• Structured onboarding and training
• Performance coaching and development
• A professional, office-based working environment

Joining Optimise means joining a company committed to long-term career growth and operational excellence.

Description

A) Commercial Performance & Profitability Ownership

• Analyse sales performance by product, retailer, channel and region
• Model contribution margin including rebates, funding structures and settlement terms
• Distinguish between gross revenue and true net commercial performance
• Identify margin leakage and structural inefficiencies
• Provide retailer-level and portfolio-level profitability visibility

B) Trade Spend, Pricing & Promotional Strategy

• Evaluate promotional ROI and incrementality
• Analyse trade marketing investment effectiveness
• Assess pricing architecture and elasticity
• Deliver commercially grounded recommendations

C) Forecasting & Trading Rhythm

• Support budgeting and forecasting through structured scenario modelling
• Contribute insight to UK trading and commercial review meetings
• Improve forecast accuracy and performance transparency
• Monitor sell-through, seasonal trends and commercial risk indicators

D) Market & Competitive Intelligence

• Track competitor pricing and promotional positioning
• Identify whitespace opportunities and emerging risks
• Translate external market movement into strategic recommendations

E) Communication & Influence

• Present analysis confidently to UK senior stakeholders
• Translate financial mechanics into commercially accessible narratives
• Challenge assumptions constructively using evidence
• Operate as a trusted commercial voice within the business

Education

More Details on Experience

Experience

• 4 plus years’ experience in a Commercial Analyst, Sales Analyst or Category Analyst role
• Experience within retail, ecommerce or FMCG environments
• Exposure to multi-channel, margin-sensitive trading environments

Commercial & Financial Strength

• Strong understanding of commercial P&L and contribution margin
• Experience analysing trade spend and retailer funding structures
• Confident interrogating pricing and promotional performance
• Bias toward action and decision support

Technical Capability

• Advanced Excel / Google Sheets (modelling, scenario analysis, pivot tables)
• Experience working with structured commercial datasets
• Exposure to ERP and/or POS data advantageous
• Experience using Power BI to set up analysis, build dashboards and translate commercial data into clear performance insights

Communication & Professional Presence

• Excellent written and spoken English
• Confidence presenting to UK-based senior stakeholders
• Commercially curious — you instinctively ask “why?”

More Details on Skills

Desirable

• Structured analytical thinking
• Commercial courage to challenge respectfully
• High accuracy and intellectual discipline
• Timely delivery of insight aligned to trading cadence
• Clear, actionable recommendations, not just data outputs

You will be measured on the quality, clarity and commercial impact of your insight.

Terms And Conditions

Working Environment & Equipment

• Office-based role in Nairobi.
• All equipment provided, including:
  • Computer and monitors
  • Headset and telephony systems
  • Secure access to required systems
• Candidates are not required to provide their own equipment.

Remuneration is aligned with experience and current market standards.

• Analyse sales performance by product, retailer, channel and region
• Model contribution margin including rebates, funding structures and settlement terms
• Distinguish between gross revenue and true net commercial performance
• Identify margin leakage and structural inefficiencies
• Provide retailer-level and portfolio-level profitability visibility
• Evaluate promotional ROI and incrementality
• Analyse trade marketing investment effectiveness
• Assess pricing architecture and elasticity
• Deliver commercially grounded recommendations
• Support budgeting and forecasting through structured scenario modelling
• Contribute insight to UK trading and commercial review meetings
• Improve forecast accuracy and performance transparency
• Monitor sell-through, seasonal trends and commercial risk indicators
• Track competitor pricing and promotional positioning
• Identify whitespace opportunities and emerging risks
• Translate external market movement into strategic recommendations
• Present analysis confidently to UK senior stakeholders
• Translate financial mechanics into commercially accessible narratives
• Challenge assumptions constructively using evidence
• Operate as a trusted commercial voice within the business

• Advanced Excel / Google Sheets (modelling, scenario analysis, pivot tables)
• Experience working with structured commercial datasets
• Exposure to ERP and/or POS data advantageous
• Experience using Power BI to set up analysis, build dashboards and translate commercial data into clear performance insights
• Excellent written and spoken English
• Confidence presenting to UK-based senior stakeholders
• Commercially curious — you instinctively ask “why?”
• Structured analytical thinking
• Commercial courage to challenge respectfully
• High accuracy and intellectual discipline
• Timely delivery of insight aligned to trading cadence
• Clear, actionable recommendations, not just data outputs

• 4 plus years’ experience in a Commercial Analyst, Sales Analyst or Category Analyst role
• Experience within retail, ecommerce or FMCG environments
• Exposure to multi-channel, margin-sensitive trading environments
• Strong understanding of commercial P&L and contribution margin
• Experience analysing trade spend and retailer funding structures
• Confident interrogating pricing and promotional performance
• Bias toward action and decision support