Background information about the job or company

This role is about results, taste, and real impact.

Responsibilities or duties

• Own the overall operation and growth of vivo Kenya’s official TikTok account, accountable for content performance and results
• Develop and execute a strong, localized TikTok content strategy with high creative and production standards
• Closely track TikTok trends, sounds, challenges, and algorithm shifts, and turn them into timely content opportunities
• Plan and manage collaborations with KOLs, KOCs, and local creators
• Analyze content performance and optimize posting rhythm and creative direction through data insights
• Support product launches and brand campaigns on TikTok

Qualifications or requirements

• 3+ years of hands-on TikTok or short-form video platform operation experience, with proven results
• Strong content instinct and clear understanding of what performs on TikTok
• Deep understanding of Kenyan youth culture and local content preferences
• Solid analytical mindset, able to use data to guide content decisions
• High execution capability in a fast-paced environment
• Experience in mobile phone, tech, or FMCG brands is a plus

Any other provided details

• A core role in building vivo’s brand presence in the Kenyan market
• High creative autonomy with clear growth opportunities
• Competitive compensation and performance-based incentives

• Own the overall operation and growth of vivo Kenya’s official TikTok account, accountable for content performance and results
• Develop and execute a strong, localized TikTok content strategy with high creative and production standards
• Closely track TikTok trends, sounds, challenges, and algorithm shifts, and turn them into timely content opportunities
• Plan and manage collaborations with KOLs, KOCs, and local creators
• Analyze content performance and optimize posting rhythm and creative direction through data insights
• Support product launches and brand campaigns on TikTok

• Strong content instinct
• Clear understanding of what performs on TikTok
• Deep understanding of Kenyan youth culture and local content preferences
• Solid analytical mindset
• High execution capability in a fast-paced environment

• 3+ years of hands-on TikTok or short-form video platform operation experience, with proven results
• Experience in mobile phone, tech, or FMCG brands is a plus