About the role

As SSA OH Shopper Marketing Manager, you will be responsible for ensuring Haleon’s sales growth through the sound translation of brand and category strategy into effective shopper and customer support tools.

You will focus on creating shopper sell-out tools, developing meaningful education for in-store experts, and building best-in-class visibility and communication plans across channels, for the assigned categories. This role sits within the Commercial/Customer Marketing team and partners closely with Brand Marketing, Sales and Category to deliver flawless execution in-store and online.

Role Responsibilities

• Preparation of Campaign plans in collaboration with Marketing, Sales, S&CM, Supply Chain and Sales Controlling team.
• Leads Customer Marketing to deliver excellent shopper campaigns that deliver customers and shopper needs.
• Translate Category strategy road map from marketing into clear growth plans and lead implementation of same.
• Leads the development and delivery on the Promotional Strategy and guidelines by Brand, tailored by Channel/Customer where appropriate. Includes depth of price discount, frequency of promotion, maximum volume sold on promotion and ongoing optimization guidance.
• Leads the development and delivery of Must Stock Lists by Brand by Channel/Customer, including active mix principles and recommendations
• Drive category strategy and management through various category levers inclusind pricing, promotion, shelving and distribution / range strategy and guidelines to unlock brand growth priorities and innovation.
• Supports best in class forecast accuracy and demand planning via ensuring the key commercial demand drivers are integrated to IBP.
• Orchestrates other commercial functions and their teams as part of IBP process, feeding into the monthly planning and cycle and building towards having the best projection for brand / customer forecasts.
• Accountable for Shopper Strategy aligned to Brand Growth Strategies, Customer Selling Stories, In-store priorities by channel.
• Responsible for the deployment of all point of sales material (POSM) for in-store execution, leveraging the creative provided by marketing. Continuously optimizing approach whilst managing within budget and sharing learnings and ROI.
• Accountable to deliver on but not only: New product launches (innovation) targets, growing our brands ahead of the categories we compete in and the delivery of P&L objectives for assigned brands.

Why you?

Basic Qualifications:

• A minimum of 5 years’ experience in FMCG industry within Shopper Marketing or Marketing function. Sales experience is an added advantage.
• Excellent presentation & communication skills to work with departments and internal & external personnel across teams and business lines
• Knowledge and experience in delivering best in class execution within Retail and Pharmacy environment, leveraging HCP/Expert
• Strategic & entrepreneurial mindset: strong analytical skills, & tenacity to think creatively in order to drive results in a fast-paced environment.
• A field sales experience will be an advantage

Preferred Qualifications:

• A bachelors/master’s in business or equivalent qualification.
• Excellent presentation, communication and influencing skills; able to work effectively in cross-functional teams.
• Strategic, creative and analytical thinker with strong commercial and financial understanding; able to analyze data and problem solve.
• Strong project management skills and ability to proactively identify business opportunities and prioritize initiatives.

• Preparation of Campaign plans in collaboration with Marketing, Sales, S&CM, Supply Chain and Sales Controlling team.
• Leads Customer Marketing to deliver excellent shopper campaigns that deliver customers and shopper needs.
• Translate Category strategy road map from marketing into clear growth plans and lead implementation of same.
• Leads the development and delivery on the Promotional Strategy and guidelines by Brand, tailored by Channel/Customer where appropriate. Includes depth of price discount, frequency of promotion, maximum volume sold on promotion and ongoing optimization guidance.
• Leads the development and delivery of Must Stock Lists by Brand by Channel/Customer, including active mix principles and recommendations
• Drive category strategy and management through various category levers inclusind pricing, promotion, shelving and distribution / range strategy and guidelines to unlock brand growth priorities and innovation.
• Supports best in class forecast accuracy and demand planning via ensuring the key commercial demand drivers are integrated to IBP.
• Orchestrates other commercial functions and their teams as part of IBP process, feeding into the monthly planning and cycle and building towards having the best projection for brand / customer forecasts.
• Accountable for Shopper Strategy aligned to Brand Growth Strategies, Customer Selling Stories, In-store priorities by channel.
• Responsible for the deployment of all point of sales material (POSM) for in-store execution, leveraging the creative provided by marketing. Continuously optimizing approach whilst managing within budget and sharing learnings and ROI.
• Accountable to deliver on but not only: New product launches (innovation) targets, growing our brands ahead of the categories we compete in and the delivery of P&L objectives for assigned brands.

• Excellent presentation & communication skills
• Knowledge and experience in delivering best in class execution within Retail and Pharmacy environment, leveraging HCP/Expert
• Strategic & entrepreneurial mindset
• Strong analytical skills
• Tenacity to think creatively
• Excellent presentation, communication and influencing skills
• Able to work effectively in cross-functional teams
• Strategic, creative and analytical thinker
• Strong commercial and financial understanding
• Able to analyze data and problem solve
• Strong project management skills
• Ability to proactively identify business opportunities and prioritize initiatives

• A minimum of 5 years’ experience in FMCG industry within Shopper Marketing or Marketing function. Sales experience is an added advantage.
• A bachelors/master’s in business or equivalent qualification.