About the Institution

Coffee Lab Nairobi is a specialty coffee brand, café, and roastery located in Nairobi, Kenya. Passionate about coffee culture, artisanal roasting, and community engagement, Coffee Lab Nairobi aims to connect coffee enthusiasts with high-quality brews and engaging digital content.

Position Overview

Coffee Lab Nairobi is seeking a creative and strategic Social Media Manager on a part-time basis. The ideal candidate will combine strategic planning with hands-on content execution taking full ownership of content creation, filming, video editing, social media publishing, and digital growth campaigns to build a vibrant brand presence.

Key Responsibilities

• Content Creation & Execution: Plan, film, edit, and post high-quality photos and short-form video content (Reels/TikToks) by conducting on-site shoots 1–2 times weekly at the café and roastery.
• Social Media Management: Actively manage and build engagement across official social channels, particularly Instagram and TikTok.
• Paid Advertising: Set up, monitor, and optimize paid digital campaigns across Meta Ads and Google Ads.
• E-Commerce & Digital Growth: Drive traffic and growth strategies for the online store hosted on Shopify.
• Brand Strategy: Develop content calendars and visual storytelling approaches that align with specialty coffee culture and brand identity.

Minimum Requirements & Qualifications

• Experience: Proven track record in digital content creation, short-form video editing, and social media community management.
• Technical Skills: Hands-on experience with video editing tools, Meta Ads Manager, Google Ads, and e-commerce platforms (Shopify).
• Work Style: Self-starter capable of strategic thinking while executing hands-on photography, filming, and copywriting.
• Availability: Ability to be on-site at the Nairobi café/roastery 1 to 2 times per week for filming sessions.

• Plan, film, edit, and post high-quality photos and short-form video content (Reels/TikToks) by conducting on-site shoots 1–2 times weekly at the café and roastery.
• Actively manage and build engagement across official social channels, particularly Instagram and TikTok.
• Set up, monitor, and optimize paid digital campaigns across Meta Ads and Google Ads.
• Drive traffic and growth strategies for the online store hosted on Shopify.
• Develop content calendars and visual storytelling approaches that align with specialty coffee culture and brand identity.

• Digital content creation
• Short-form video editing
• Social media community management
• Video editing tools
• Meta Ads Manager
• Google Ads
• E-commerce platforms (Shopify)
• Photography
• Filming
• Copywriting

• Proven track record in digital content creation, short-form video editing, and social media community management.
• Hands-on experience with video editing tools, Meta Ads Manager, Google Ads, and e-commerce platforms (Shopify).
• Self-starter capable of strategic thinking while executing hands-on photography, filming, and copywriting.
• Ability to be on-site at the Nairobi café/roastery 1 to 2 times per week for filming sessions.