Company Overview

Adsum Digital Marketing Agency is based in Nairobi, Kenya. Adsum Digital Marketing Agency helps you promote your brand and connect with potential clients using the internet and other forms of digital communication. At Adsum digital marketing we find our growth in our clients’ growth. We hold ourselves to the highest standards of service levels and creative...

Role Context

This is a full-time on-site role for a Social Media Marketing Specialist located in Ruiru.

Responsibilities

The primary responsibilities include developing and implementing social media strategies, creating engaging and innovative content, managing social media platforms, and analyzing campaign performance. The specialist will work closely with the marketing team to align strategies and effectively communicate key brand messages to target audiences.

Qualifications

• Expertise in Social Media Marketing and Social Media Content Creation
• Knowledge and experience with Digital Marketing and Marketing strategies
• Strong Communication skills, including written and verbal proficiency
• Ability to analyze social media metrics and optimize campaigns
• Proficiency in using social media management and analytics tools
• Experience in a similar role or relevant field is preferred
• Bachelor's degree in Marketing, Communications, or a related field is an advantage
• Creativity, attention to detail, and a proactive, goal-oriented approach

• Developing and implementing social media strategies
• Creating engaging and innovative content
• Managing social media platforms
• Analyzing campaign performance
• Working closely with the marketing team to align strategies
• Effectively communicate key brand messages to target audiences

• Social Media Marketing
• Social Media Content Creation
• Digital Marketing
• Marketing strategies
• Communication skills (written and verbal)
• Social media metrics analysis
• Campaign optimization
• Social media management tools
• Social media analytics tools
• Creativity
• Attention to detail
• Proactive, goal-oriented approach

• Expertise in Social Media Marketing and Social Media Content Creation
• Knowledge and experience with Digital Marketing and Marketing strategies
• Strong Communication skills, including written and verbal proficiency
• Ability to analyze social media metrics and optimize campaigns
• Proficiency in using social media management and analytics tools
• Experience in a similar role or relevant field is preferred
• Bachelor's degree in Marketing, Communications, or a related field is an advantage
• Creativity, attention to detail, and a proactive, goal-oriented approach