ABOUT YOU

You are a creative and audience-focused communicator with a passion for visual storytelling, social media, and digital engagement. You enjoy experimenting with different formats, identifying creative ways to communicate ideas, and producing content that connects with audiences.

You are organised, adaptable, and comfortable managing multiple content requests while maintaining high standards of quality and consistency. You understand the importance of accessible, inclusive and ethical communications and enjoy collaborating with colleagues to bring stories to life across multimedia and social media channels.

Job location

Nairobi, Kenya / Mexico City, Mexico

Working as a global team, all Girls Not Brides’ team members may from time to time be expected to work outside normal working hours (e.g., early morning or early evening) this is not a regular occurrence and is only to accommodate collaboration of teams across different time zones. This role may require some international travel, as necessary

Accountable To

Communications Manager

Salary range

Market competitive based on a detailed survey by the Birches Group of comparable national NGO salaries in selected location. Payments will be made in local currency of where it is located.

Contract

This is a fixed term contract for 2 years. The successful candidate must have the right to work in the country that they are based in at the time of applying, and for the full duration of the two-year contract.

KEY RESPONSIBILTIES

Social media and digital audience engagement

Develop and implement social media strategies, plans and approaches, translating communications strategies and plans into effective social media activity that supports external engagement and organisational goals.

Develop and deliver tailored social media plans, calendars, scheduling, and content (copy/visuals) aligned to organisational brand, messaging, moments, key audiences, and priorities.

Contribute to regular audience mapping and analysis with colleagues across external engagement, feeding in insights from social media performance, trends, and opportunities.

Work closely with the Senior Digital Communications Officer to ensure aligned digital journeys for key audiences based on channel insights and performance.

Monitor and evaluate social media performance, using data, audience insight and trends to continuously improve audience engagement and inform adaptation of social media approaches.

Manage day-to-day social media activity independently, proactively monitoring key audiences and identifying and acting on emerging opportunities within agreed priorities and escalating issues where appropriate.

Works proactively with colleagues across teams to integrate timely and strategic social media approaches in planning for key moments, campaigns, launches, and other activities.

Work collaboratively with media and communications colleagues to identify and respond to relevant breaking news, emerging opportunities, and organisational priorities through timely social media activity, using judgement to determine appropriate approaches and escalating where required.

• Develop and implement social media strategies, plans and approaches, translating communications strategies and plans into effective social media activity that supports external engagement and organisational goals.
• Develop and deliver tailored social media plans, calendars, scheduling, and content (copy/visuals) aligned to organisational brand, messaging, moments, key audiences, and priorities.
• Contribute to regular audience mapping and analysis with colleagues across external engagement, feeding in insights from social media performance, trends, and opportunities.
• Work closely with the Senior Digital Communications Officer to ensure aligned digital journeys for key audiences based on channel insights and performance.
• Monitor and evaluate social media performance, using data, audience insight and trends to continuously improve audience engagement and inform adaptation of social media approaches.
• Manage day-to-day social media activity independently, proactively monitoring key audiences and identifying and acting on emerging opportunities within agreed priorities and escalating issues where appropriate.
• Works proactively with colleagues across teams to integrate timely and strategic social media approaches in planning for key moments, campaigns, launches, and other activities.
• Work collaboratively with media and communications colleagues to identify and respond to relevant breaking news, emerging opportunities, and organisational priorities through timely social media activity, using judgement to determine appropriate approaches and escalating where required.

• Visual storytelling
• Social media management
• Digital engagement
• Content creation
• Organization
• Adaptability
• Communication
• Collaboration
• Data analysis
• Audience mapping

• BA/BSc/HND