Role Purpose:

A strategic, commercially accountable role for driving revenue and volume growth through portfolio management, cross-functional collaboration, regulatory compliance, and granular trade development across the animal health product category.

Key Responsibilities:

Commercial & Portfolio

• Drive 25% revenue/volume growth; set & review regional sales targets
• Manage full animal health product portfolio — mix, lifecycle & profitability
• Lead new product launches: seeding, training & promotional campaigns
• Develop weekly/monthly price matrices; manage trade spend ROI
• Support annual budget preparation for the category.

Market Intelligence & Supply

• Lead market intelligence reporting: competitor activity, pricing trends, customer sentiment
• Develop accurate demand forecasts (target ≥85% accuracy); regular stakeholder updates
• Manage import partners & toll packers; scout & evaluate new suppliers
• Maintain supplier performance scorecards & continuity planning

Collaboration & Marketing

• Collaborate with General Trade RSMs & their direct reports on aligned trade strategies
• Partner with Marketing Manager on granular customer growth, loyalty & seeding programmes
• Coordinate and develop all ATL & BTL category-specific promotional & marketing initiatives
• Conduct market surveys and report on industry trends to inform leadership on investment corridors
• Build key account relationships: agrovets, vet clinics, cooperatives, county institutions.

Compliance & Field Team

• Ensure compliance with VMD, Kenya Veterinary Board, PCPB & all relevant regulatory bodies-Officer in charge for the drug stores.
• Champion product registration, importation documentation & zero critical non-conformances
• Lead, coach & performance-manage Product Promoters — set KPIs & conduct regular reviews
• Plan field deployment schedules for maximum customer coverage

Qualifications

Essential

• BVM / Animal health related degree
• 5+ years animal health industry; 2–3 years mid-management with P&L accountability
• Registered / registerable with Kenya Veterinary Board (KVB)
• Sound knowledge of VMD, KVB & PCPB regulatory frameworks
• Proven track record in commercial target delivery
• Competent driver with a Valid driving License with more than 2 years driving Experience.

Added Advantage

• Veterinary drug importation & registration process knowledge
• Existing supplier / toll packer networks
• MBA or Postgraduate Marketing qualification

• Drive 25% revenue/volume growth; set & review regional sales targets
• Manage full animal health product portfolio — mix, lifecycle & profitability
• Lead new product launches: seeding, training & promotional campaigns
• Develop weekly/monthly price matrices; manage trade spend ROI
• Support annual budget preparation for the category.
• Lead market intelligence reporting: competitor activity, pricing trends, customer sentiment
• Develop accurate demand forecasts (target ≥85% accuracy); regular stakeholder updates
• Manage import partners & toll packers; scout & evaluate new suppliers
• Maintain supplier performance scorecards & continuity planning
• Collaborate with General Trade RSMs & their direct reports on aligned trade strategies
• Partner with Marketing Manager on granular customer growth, loyalty & seeding programmes
• Coordinate and develop all ATL & BTL category-specific promotional & marketing initiatives
• Conduct market surveys and report on industry trends to inform leadership on investment corridors
• Build key account relationships: agrovets, vet clinics, cooperatives, county institutions.
• Ensure compliance with VMD, Kenya Veterinary Board, PCPB & all relevant regulatory bodies-Officer in charge for the drug stores.
• Champion product registration, importation documentation & zero critical non-conformances
• Lead, coach & performance-manage Product Promoters — set KPIs & conduct regular reviews
• Plan field deployment schedules for maximum customer coverage

• Portfolio Management
• Cross-functional Collaboration
• Regulatory Compliance
• Trade Development
• Sales Target Achievement
• Market Intelligence
• Demand Forecasting
• Supplier Management
• Marketing Initiatives
• Key Account Management
• Product Registration
• Team Leadership
• Performance Management
• Budget Preparation
• Price Matrix Development
• Trade Spend ROI Management
• Market Surveys
• Industry Trend Analysis

• BVM / Animal health related degree
• 5+ years animal health industry experience
• 2–3 years mid-management experience with P&L accountability
• Registered / registerable with Kenya Veterinary Board (KVB)
• Sound knowledge of VMD, KVB & PCPB regulatory frameworks
• Proven track record in commercial target delivery
• Competent driver with a Valid driving License with more than 2 years driving Experience.
• Veterinary drug importation & registration process knowledge (Added Advantage)
• Existing supplier / toll packer networks (Added Advantage)
• MBA or Postgraduate Marketing qualification (Added Advantage)