Background

Peach Cars KE is an e-commerce solution revolutionizing car ownership in sub-Saharan Africa. We started with an automotive marketplace, leveraging technology and robust offline operations to reduce pain points in the market for locally-used vehicles, delivering quality, convenience, and value to our customers. At Peach, we believe cars are more than their component parts - t...

Key Responsibilities

Specifically, the Trade Marketing Manager at Peach can expect to lead/own the following elements:

• Customer generation: Own the journey from first contact in the field to a completed sale or purchase, with accountability for monthly targets on quality leads and cars transacted.
• Results-driven activations: Plan and run targeted activations, roadshows, and on-ground campaigns, choosing locations and events based on the quality of customers they produce, not crowd size. Stop what does not deliver; double down on what does.
• Brand Ambassador team: Recruit, train, deploy, and manage the Brand Ambassador team. Own their targets and incentive structure, and keep improving both based on results.
• Partnerships: Build and manage partnerships that put us in front of serious buyers and sellers: car yards, corporates, SACCOs, financing partners, and fleet operators.
• Budget ownership: Own the field marketing budget. Know what it costs to bring in each customer and each sale, and make sure the numbers stack up against our other marketing channels.
• Reporting: Report weekly and monthly on performance against targets, and use those numbers to shift spend and effort quickly to what is working.
• Teamwork: Work closely with the sales team so every customer generated in the field is followed up well, and with the wider marketing team on joint campaigns.

Qualifications & Experience

Must-Have Qualifications

• 4–6 years' experience in trade marketing, field marketing, or sales-driven marketing, with at least 2 years managing field teams, agents, or Brand Ambassadors.
• A clear track record of hitting sales or customer targets, and comfort being measured on them.
• Strong with numbers: able to work out what a customer costs to acquire, spot what is working and what is not, and act on it.
• Experience designing and running incentive or commission structures for field teams.
• A hands-on operator: comfortable on the ground at activations, markets, and car yards, not just behind a desk.
• Experience in automotive, financial services, FMCG, or other industries where customers take time and trust to convert is a strong plus.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.

Nice-to-Have Qualification

• Experience in automotive, financial services, FMCG, or other industries where customers take time and trust to convert is a strong plus.

What Success Looks Like

• Hitting monthly targets for quality customers generated through field activity, on both the buying and selling sides.
• Cars bought and sold that can be traced back to your team's work on the ground.
• A strong rate of field conversations turning into real customers and completed deals.
• Cost per customer and cost per sale that compares well against our other marketing channels.
• A motivated, high-performing Brand Ambassador team that consistently hits its targets.

Other Job Details

Attitudes & Behaviors

• Embraces and exemplifies Peach Cars’ values of Challenge, Respect, and Ownership
• Proactive, self-driven, and solutions-oriented
• High accountability for outcomes and follow-through
• Thrives in ambiguity and embraces complex challenges
• Builds strong partnerships and works effectively across teams

• Customer generation: Own the journey from first contact in the field to a completed sale or purchase, with accountability for monthly targets on quality leads and cars transacted.
• Results-driven activations: Plan and run targeted activations, roadshows, and on-ground campaigns, choosing locations and events based on the quality of customers they produce, not crowd size. Stop what does not deliver; double down on what does.
• Brand Ambassador team: Recruit, train, deploy, and manage the Brand Ambassador team. Own their targets and incentive structure, and keep improving both based on results.
• Partnerships: Build and manage partnerships that put us in front of serious buyers and sellers: car yards, corporates, SACCOs, financing partners, and fleet operators.
• Budget ownership: Own the field marketing budget. Know what it costs to bring in each customer and each sale, and make sure the numbers stack up against our other marketing channels.
• Reporting: Report weekly and monthly on performance against targets, and use those numbers to shift spend and effort quickly to what is working.
• Teamwork: Work closely with the sales team so every customer generated in the field is followed up well, and with the wider marketing team on joint campaigns.

• Trade marketing
• Field marketing
• Sales-driven marketing
• Team management
• Target achievement
• Data analysis
• Budget management
• Partnership building
• Incentive/commission structure design
• Hands-on operational skills

• 4–6 years' experience in trade marketing, field marketing, or sales-driven marketing
• At least 2 years managing field teams, agents, or Brand Ambassadors
• Clear track record of hitting sales or customer targets
• Strong analytical skills for customer acquisition cost and performance analysis
• Experience designing and running incentive or commission structures for field teams
• Hands-on operational experience
• Experience in automotive, financial services, FMCG, or similar industries is a plus
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience