Company Overview

Techzone is your trusted online destination for premium smartphones, Android tablets, and tech accessories in Kenya. We are passionate about delivering cutting-edge technology that empowers individuals and businesses to stay connected, productive, and innovative. With a focus on quality, affordability, and exceptional customer service, Techzone is committed ...

Responsibilities

Plan and run paid advertising campaigns across:

• Meta (Facebook & Instagram)
• TikTok Ads
• Google Ads
• YouTube Ads

Create and manage campaign structures, audiences, and budgets

Launch product campaigns, promotions, and seasonal offers

Retarget website visitors and abandoned carts

Scale winning campaigns while maintaining profitability

Monitor daily ad performance and optimize campaigns

Analyze key metrics such as:

• ROAS
• CPA
• CTR
• CPC
• Conversion rates

Prepare weekly and monthly performance reports

Conduct competitor and market analysis

Test creatives, copy, and audience variations

Work closely with content creators, graphic designers, and videographers

Guide the team on high-performing ad creatives

Suggest viral and conversion-focused campaign ideas

Ensure branding consistency across all campaigns

Drive traffic to:

• Website
• WhatsApp
• Physical stores
• Online marketplaces

Improve online conversions and customer acquisition

Assist in setting up tracking systems including:

• Meta Pixel
• Conversion API
• Google Analytics
• TikTok Pixel

• Plan and run paid advertising campaigns across: Meta (Facebook & Instagram), TikTok Ads, Google Ads, YouTube Ads
• Create and manage campaign structures, audiences, and budgets
• Launch product campaigns, promotions, and seasonal offers
• Retarget website visitors and abandoned carts
• Scale winning campaigns while maintaining profitability
• Monitor daily ad performance and optimize campaigns
• Analyze key metrics such as: ROAS, CPA, CTR, CPC, Conversion rates
• Prepare weekly and monthly performance reports
• Conduct competitor and market analysis
• Test creatives, copy, and audience variations
• Work closely with content creators, graphic designers, and videographers
• Guide the team on high-performing ad creatives
• Suggest viral and conversion-focused campaign ideas
• Ensure branding consistency across all campaigns
• Drive traffic to: Website, WhatsApp, Physical stores, Online marketplaces
• Improve online conversions and customer acquisition
• Assist in setting up tracking systems including: Meta Pixel, Conversion API, Google Analytics, TikTok Pixel

• Meta Ads (Facebook & Instagram)
• TikTok Ads
• Google Ads
• YouTube Ads
• Campaign Management
• Audience Targeting
• Budget Management
• Performance Analysis (ROAS, CPA, CTR, CPC, Conversion rates)
• Reporting
• Competitor Analysis
• Creative Testing
• Collaboration with content creators, designers, and videographers
• Branding Consistency
• Traffic Generation
• Conversion Optimization
• Customer Acquisition
• Tracking System Setup (Meta Pixel, Conversion API, Google Analytics, TikTok Pixel)

• BA/BSc/HND
• Diploma