Company Overview

Mini Group is a dynamic, multi-industry conglomerate with a strong presence across East Africa. We specialize in diverse sectors including baking, real estate, construction, telecommunications, energy, auto spares, hospitality, manufacturing, trading, and microfinance.

Position Summary

The Assistant Marketing Officer will support the implementation of marketing strategies and ensure that marketing activities contribute to achieving the organization’s business objectives. The role involves content creation, digital marketing, campaign coordination, market research, customer engagement, event planning, marketing analytics, and performance reporting. The successful candidate will demonstrate creativity, commercial awareness, strong communication skills, and the ability to coordinate multiple marketing activities effectively.

Key Duties & Responsibilities

Marketing Strategy & Campaign Execution

Support the development and implementation of marketing strategies aligned with organizational objectives. Assist in planning and executing advertising and promotional campaigns across digital, social media, print, and other marketing channels.

Marketing Content Development

Assist in creating written content for marketing materials, including brochures, flyers, presentations, advertisements, and promotional communications. Support the development of compelling marketing messages that communicate product positioning and value propositions.

Digital Marketing & Social Media

Support the execution of email marketing, social media, and digital advertising campaigns. Monitor marketing communication platforms, respond to customer inquiries, and support effective customer engagement.

Market Research & Consumer Insights

Conduct market research to identify consumer needs, preferences, industry trends, and opportunities for business growth. Collect and analyse market information to support marketing planning, product positioning, and promotional strategies.

Marketing Analytics & Reporting

Monitor marketing activities, analyse campaign performance metrics, and prepare reports on marketing effectiveness. Update marketing spreadsheets, databases, and inventories with relevant statistical, financial, and non-financial information. Support the Data Analyst in data analysis and preparation of marketing reports.

Events & Brand Activations

Assist in planning, coordinating, scheduling, and executing marketing events, trade shows, and promotional activities. Participate in marketing events and brand awareness initiatives to enhance product visibility and customer engagement.

Cross-Functional Collaboration

Work closely with sales, marketing, and other departments to ensure marketing campaigns are delivered within agreed timelines and budgets. Support the communication of product positioning, marketing strategies, and customer insights to relevant teams.

Marketing Administration & Continuous Improvement

Maintain accurate marketing records and documentation. Stay updated on industry trends, emerging marketing techniques, and best practices to identify opportunities for improvement.

Qualifications & Experience

Bachelor’s Degree (BSc/BA) in Marketing, Business Administration, or a relevant field. Professional qualification in a related field will be an added advantage. Proven experience as a Marketing Officer or in a similar marketing role. Solid knowledge of marketing techniques, principles, and campaign execution. Good understanding of market research techniques, statistical analysis, and data analysis methods. Thorough understanding of social media and web analytics. Proficiency in Microsoft Office Suite and marketing software, including CRM systems.

Key Skills & Competencies

Excellent organizational and multitasking skills. Strong communication and interpersonal abilities. Creativity and commercial awareness. Good analytical, research, and report-writing skills. Ability to coordinate marketing campaigns across multiple platforms. Strong attention to detail and time-management skills. Team player with a customer-oriented approach. Ability to work collaboratively with cross-functional teams. Flexibility to work irregular hours and across different locations when required.

• Support the development and implementation of marketing strategies aligned with organizational objectives.
• Assist in planning and executing advertising and promotional campaigns across digital, social media, print, and other marketing channels.
• Assist in creating written content for marketing materials, including brochures, flyers, presentations, advertisements, and promotional communications.
• Support the development of compelling marketing messages that communicate product positioning and value propositions.
• Support the execution of email marketing, social media, and digital advertising campaigns.
• Monitor marketing communication platforms, respond to customer inquiries, and support effective customer engagement.
• Conduct market research to identify consumer needs, preferences, industry trends, and opportunities for business growth.
• Collect and analyse market information to support marketing planning, product positioning, and promotional strategies.
• Monitor marketing activities, analyse campaign performance metrics, and prepare reports on marketing effectiveness.
• Update marketing spreadsheets, databases, and inventories with relevant statistical, financial, and non-financial information.
• Support the Data Analyst in data analysis and preparation of marketing reports.
• Assist in planning, coordinating, scheduling, and executing marketing events, trade shows, and promotional activities.
• Participate in marketing events and brand awareness initiatives to enhance product visibility and customer engagement.
• Work closely with sales, marketing, and other departments to ensure marketing campaigns are delivered within agreed timelines and budgets.
• Support the communication of product positioning, marketing strategies, and customer insights to relevant teams.
• Maintain accurate marketing records and documentation.
• Stay updated on industry trends, emerging marketing techniques, and best practices to identify opportunities for improvement.

• Excellent organizational and multitasking skills
• Strong communication and interpersonal abilities
• Creativity and commercial awareness
• Good analytical, research, and report-writing skills
• Ability to coordinate marketing campaigns across multiple platforms
• Strong attention to detail and time-management skills
• Team player with a customer-oriented approach
• Ability to work collaboratively with cross-functional teams
• Flexibility to work irregular hours and across different locations when required
• Proficiency in Microsoft Office Suite and marketing software, including CRM systems

• Bachelor’s Degree (BSc/BA) in Marketing, Business Administration, or a relevant field.
• Professional qualification in a related field will be an added advantage.
• Proven experience as a Marketing Officer or in a similar marketing role.
• Solid knowledge of marketing techniques, principles, and campaign execution.
• Good understanding of market research techniques, statistical analysis, and data analysis methods.
• Thorough understanding of social media and web analytics.