Background information about the job or company (e.g., role context, company overview)

TUME Middle Africa Consulting is a business advisory service offering support to Companies and business professionals who want to build their brands and markets in Africa. TUME works with selected independent professional partners to merge global expertise with local knowledge and deliver outstanding, actionable solutions. Engaging TUME will strengthen your professional capability significantly and help shape your growth.

Responsibilities or duties

This position has the overall responsibilities of:

• Supporting the development and execution of brand and marketing strategies to achieve sub-brand and overall performance targets.
• Analyzing market, consumer and brand performance data and providing accurate, timely and actionable insights and recommendations to the Brand Manager.
• Supporting the development and execution of the marketing mix (4Ps) in line with approved marketing plans.
• Support cross-functional teams to ensure effective, successful delivery of brand initiatives, including new product launches against marketing plans.
• Ensuring adherence to approved marketing processes, policies, and working manuals in daily operations. To ensure compliance, on time and complete results.

The Brand Assistant is responsible and accountable for the following Core job elements:

• Analyze trade sales, brand profit drivers, market share data, and prepare performance reports with recommendations for management review.
• Analyze consumer research and market intelligence data to identify trends, insights, and growth opportunities and make appropriate recommendations.
• Collect, analyze, and interpret data and information on market dynamics, consumers, shoppers, traders and channels, competitors, and internal business performance and make recommendations.
• Assess the current market situation, identify key issues, and support the development of and updates of the SWOT analyses, opportunities, and business risk assessments.
• Support the execution of the 4P strategy, including product descriptions, consumer and shopper knowledge, new product launches, tracking research, and sales promotion activities.
• Assist in planning and executing marketing activities in line with the approved marketing execution plan.
• Coordinate with internal stakeholders including packaging, research, customer service, and sales teams during new product introductions to ensure shared understanding and effective execution.
• Conduct market and consumer research to support the marketing process and validate assumptions and hypotheses.
• Monitor implementation of marketing activities and flag deviations, risks, and improvement opportunities.
• Prepare accurate and timely sub-brand, market, and campaign performance reports for management review.

Qualifications or requirements (e.g., education, skills)

• An undergraduate degree in Marketing from a recognized and accredited university.
• Solid understanding of marketing fundamentals, shopper and consumer behavior, and basic brand management principles.
• Strong analytical and reporting skills with the ability to interpret data and generate actionable insights.
• Excellent coordination, communication, and stakeholder management skills.
• High level of attention to detail, process discipline, and ability to work in a structured, fast-paced environment.
• A self-starter and results-oriented individual with a strong work ethic and a drive to succeed.

Experience needed

• Prior experience in a marketing, brand support, or commercial role in FMCG sector will be an added advantage.

• Analyze trade sales, brand profit drivers, market share data, and prepare performance reports with recommendations for management review.
• Analyze consumer research and market intelligence data to identify trends, insights, and growth opportunities and make appropriate recommendations.
• Collect, analyze, and interpret data and information on market dynamics, consumers, shoppers, traders and channels, competitors, and internal business performance and make recommendations.
• Assess the current market situation, identify key issues, and support the development of and updates of the SWOT analyses, opportunities, and business risk assessments.
• Support the execution of the 4P strategy, including product descriptions, consumer and shopper knowledge, new product launches, tracking research, and sales promotion activities.
• Assist in planning and executing marketing activities in line with the approved marketing execution plan.
• Coordinate with internal stakeholders including packaging, research, customer service, and sales teams during new product introductions to ensure shared understanding and effective execution.
• Conduct market and consumer research to support the marketing process and validate assumptions and hypotheses.
• Monitor implementation of marketing activities and flag deviations, risks, and improvement opportunities.
• Prepare accurate and timely sub-brand, market, and campaign performance reports for management review.

• Strong analytical and reporting skills with the ability to interpret data and generate actionable insights.
• Excellent coordination, communication, and stakeholder management skills.
• High level of attention to detail, process discipline, and ability to work in a structured, fast-paced environment.
• A self-starter and results-oriented individual with a strong work ethic and a drive to succeed.

• An undergraduate degree in Marketing from a recognized and accredited university.
• Solid understanding of marketing fundamentals, shopper and consumer behavior, and basic brand management principles.