Background

Bollard was established in September 2016, to provide professional HR support for SMEs through tailormade solutions. We work with our clients through need identification, solution design and deployment. In this Volatile, Uncertain, Complex and Ambiguous business environment, we believe in close partnership with our clients. This has enabled us walk with t...

Job Purpose

The Business Development Executive is responsible for generating sales leads, converting walk-in and referred clients, and building strong customer relationships by leveraging the showroom as a primary customer engagement and conversion point. This role works closely with the Customer Success Team to ensure all client specifications are accurately captured, production-ready, and delivered within agreed timelines. Beyond managing existing client opportunities, the Business Development Executive also plays a key role in creating market demand, identifying and engaging new customer segments, and securing new projects or business partnerships that contribute to the company’s long-term growth.

Key Responsibilities / Duties / Tasks

• Establish and engage with new clients in a professional manner, leveraging expert product knowledge to effectively convert them into paying customers.
• Identify and approach potential clients in sectors like interior design, architecture, real estate, and corporate procurement, expanding the client base through networking and outreach.
• Qualify and follow up on leads from various channels (walk-ins, social media, referrals, campaigns), guiding them to close deals.
• Prepare and present tailored quotations, proposals, and presentations based on client needs, ensuring alignment with product offerings and budgets.
• Lead negotiations and manage the sales process from initial contact through to contract agreement.
• Maintain accurate records of leads, opportunities, and client profiles in the CRM system, ensuring timely updates and follow-ups.
• Collaborate with the Customer Success Team Lead to ensure a smooth client onboarding process and provide timely updates and post-sale support.
• Work closely with the showroom and logistics teams to ensure accurate order entry, fulfillment timelines, and on-time delivery, proactively addressing potential issues.
• Build and maintain strong relationships with existing clients, focusing on fostering repeat business and generating referrals.
• Monitor client feedback and escalate concerns to relevant departments to ensure high levels of customer satisfaction.
• Conduct site visits as needed to offer consultations, assist with product recommendations, or resolve client issues.
• Stay informed about competitors, market trends, and industry pricing to maintain the company’s competitive edge.
• Regularly update product knowledge to offer clients expert advice on features, customization, and design options.
• Participate in cross-functional planning meetings to ensure alignment with company goals and customer expectations.
• Support the marketing team in campaigns, product launches, open days, and exhibitions to generate awareness and business growth.
• Assist in showroom merchandising, product displays, and maintaining showroom cleanliness to enhance customer experience.
• Identify new market segments or customer types to generate fresh business opportunities and revenue streams.
• Provide management and product development teams with insights based on customer feedback and market analysis to improve product offerings and customer satisfaction.

Job Dimensions

Financial Responsibility:

• Contributes directly to monthly and quarterly revenue targets.
• Advises on discounts and promotional pricing within pre-approved margins.
• Assists in tracking payment status and ensuring timely collections in coordination with the Customer Success team.

Working Conditions:

• Primarily based at the showroom with regular field visits to client sites, vendor meetings, or events.
• High level of collaboration with internal teams: customer success, logistics, and showroom operations.

Job Competencies (Knowledge, Experience and Attributes / Skills).

Academic Qualifications

• Diploma or bachelor’s degree in Sales, Marketing, Business Administration, Interior Design, or related field.

Professional Qualifications / Membership to professional bodies

• CRM or Sales certification (preferred).
• Training in customer service or interior solutions (an added advantage)

Work experience required.

• 5 years in business development or showroom sales, ideally in furniture, interior products, or home improvement sectors.

Functional Skills:

Behavioural Competencies/Attributes:

• Lead generation and conversion
• Sales presentations and negotiation
• CRM and pipeline management
• Client needs analysis and product knowledge
• Coordination across departments
• Time and task management
• Client-first, solutions-oriented mindset
• Professional, personable, and persuasive
• Excellent communicator and team player
• Proactive problem-solver
• Strong follow-up and organizational habits
• Adaptable to changing needs and high-pressure situations

• Establish and engage with new clients in a professional manner, leveraging expert product knowledge to effectively convert them into paying customers.
• Identify and approach potential clients in sectors like interior design, architecture, real estate, and corporate procurement, expanding the client base through networking and outreach.
• Qualify and follow up on leads from various channels (walk-ins, social media, referrals, campaigns), guiding them to close deals.
• Prepare and present tailored quotations, proposals, and presentations based on client needs, ensuring alignment with product offerings and budgets.
• Lead negotiations and manage the sales process from initial contact through to contract agreement.
• Maintain accurate records of leads, opportunities, and client profiles in the CRM system, ensuring timely updates and follow-ups.
• Collaborate with the Customer Success Team Lead to ensure a smooth client onboarding process and provide timely updates and post-sale support.
• Work closely with the showroom and logistics teams to ensure accurate order entry, fulfillment timelines, and on-time delivery, proactively addressing potential issues.
• Build and maintain strong relationships with existing clients, focusing on fostering repeat business and generating referrals.
• Monitor client feedback and escalate concerns to relevant departments to ensure high levels of customer satisfaction.
• Conduct site visits as needed to offer consultations, assist with product recommendations, or resolve client issues.
• Stay informed about competitors, market trends, and industry pricing to maintain the company’s competitive edge.
• Regularly update product knowledge to offer clients expert advice on features, customization, and design options.
• Participate in cross-functional planning meetings to ensure alignment with company goals and customer expectations.
• Support the marketing team in campaigns, product launches, open days, and exhibitions to generate awareness and business growth.
• Assist in showroom merchandising, product displays, and maintaining showroom cleanliness to enhance customer experience.
• Identify new market segments or customer types to generate fresh business opportunities and revenue streams.
• Provide management and product development teams with insights based on customer feedback and market analysis to improve product offerings and customer satisfaction.

• Lead generation and conversion
• Sales presentations and negotiation
• CRM and pipeline management
• Client needs analysis and product knowledge
• Coordination across departments
• Time and task management
• Client-first, solutions-oriented mindset
• Professional, personable, and persuasive
• Excellent communicator and team player
• Proactive problem-solver
• Strong follow-up and organizational habits
• Adaptable to changing needs and high-pressure situations

• Diploma or bachelor’s degree in Sales, Marketing, Business Administration, Interior Design, or related field.
• CRM or Sales certification (preferred).
• Training in customer service or interior solutions (an added advantage)