Background

Capital FM "The Best Mix of Music” is one of Kenya’s most listened to Radio station. Its mission is to enrich people's lives with programmes that inform, educate and entertain. Capital FM reaches more individuals on it radio, the web and mobile devices.

Responsibilities

Sales & Revenue Generation:

• Identify and pursue new business opportunities to grow the client base.
• Achieve monthly/quarterly sales targets for events, airtime, sponsorships, and digital ad inventory.
• Develop and present client-specific proposals and multimedia advertising packages.
• Develop and execute strategic sales plans to expand client base and retain existing accounts.
• Identify upsell/cross-sell opportunities for integrated multimedia campaigns.

Client Relationship Management:

• Build and maintain strong, trust-based relationships with advertisers, agencies, and partners.
• Act as the primary liaison between Capital Group and the client throughout the sales cycle.
• Ensure high levels of client satisfaction through regular proactive engagements and by addressing client feedback whilst collaborating with internal teams to deliver solutions.

Campaign Planning, Execution & Coordination:

• Collaborate with Events, Marketing, Creative, and Production teams to develop integrated campaigns.
• Prepare clear campaign briefs, follow up on execution, and track performance metrics.
• Ensure timely delivery of advertising content across radio, digital, and events. Coordinate with Traffic, Production, and Digital teams to ensure advertising content is delivered and executed as per client agreements.
• Serve as the liaison between clients and internal stakeholders to resolve ad placement issues.

Monitoring, Reporting & Forecasting:

• Monitor campaign timelines and proactively address scheduling conflicts or delays with internal teams.
• Maintain accurate sales pipelines and provide weekly/monthly revenue forecasts.
• Log all client interactions, opportunities, and progress in availed CRM tools.
• Provide clients with performance reports and ROI analysis for campaigns.

Collections Support:

• Follow up with clients on invoicing and collections in collaboration with Finance.
• Help resolve billing queries and support overall credit control efforts.
• Ensure collections within the agreed timelines for all sales orders.

Market Awareness:

• Stay current with industry trends, competitor offerings, and client business developments.
• Monitor competitor activities and industry trends to identify new revenue streams.
• Provide required feedback to Commercial Manager on emerging opportunities or threats.

Qualifications, Experience & Skills

Required Qualifications:

• Bachelor’s degree in Marketing, Business, Communication, or related field.

Experience Needed:

• 3 to 5 years experience in media sales, advertising, or account management.

Skills:

• Strong understanding of integrated marketing, digital advertising, and media planning.
• Excellent communication, presentation, and relationship management skills.
• Proficiency in CRM and proposal tools.
• Strong sales acumen with the ability to close deals and build client relationships.
• Deep understanding of media sales, advertising principles, and digital platforms.
• Ability to create persuasive proposals and pitch integrated media solutions.
• Excellent interpersonal and communication skills—both verbal and written.
• Highly self-motivated with strong time management and organizational ability.
• Proficiency in CRM tools and Microsoft Office Suite.
• Collaborative spirit and ability to work with cross-functional teams.

Essential Competencies:

• Sales & Negotiation Skills to close deals and drive revenue across media platforms.
• Client Relationship Management with a focus on trust, retention, and satisfaction.
• Media & Advertising Knowledge to craft integrated campaign solutions.
• Communication & Presentation for pitching proposals and managing client interactions.
• Coordination & Follow-through to ensure seamless campaign execution across teams.
• Time Management & Organization to handle multiple accounts and deadlines effectively.
• Analytical Thinking to track performance and provide actionable insights

• Identify and pursue new business opportunities to grow the client base.
• Achieve monthly/quarterly sales targets for events, airtime, sponsorships, and digital ad inventory.
• Develop and present client-specific proposals and multimedia advertising packages.
• Develop and execute strategic sales plans to expand client base and retain existing accounts.
• Identify upsell/cross-sell opportunities for integrated multimedia campaigns.
• Build and maintain strong, trust-based relationships with advertisers, agencies, and partners.
• Act as the primary liaison between Capital Group and the client throughout the sales cycle.
• Ensure high levels of client satisfaction through regular proactive engagements and by addressing client feedback whilst collaborating with internal teams to deliver solutions.
• Collaborate with Events, Marketing, Creative, and Production teams to develop integrated campaigns.
• Prepare clear campaign briefs, follow up on execution, and track performance metrics.
• Ensure timely delivery of advertising content across radio, digital, and events. Coordinate with Traffic, Production, and Digital teams to ensure advertising content is delivered and executed as per client agreements.
• Serve as the liaison between clients and internal stakeholders to resolve ad placement issues.
• Monitor campaign timelines and proactively address scheduling conflicts or delays with internal teams.
• Maintain accurate sales pipelines and provide weekly/monthly revenue forecasts.
• Log all client interactions, opportunities, and progress in availed CRM tools.
• Provide clients with performance reports and ROI analysis for campaigns.
• Follow up with clients on invoicing and collections in collaboration with Finance.
• Help resolve billing queries and support overall credit control efforts.
• Ensure collections within the agreed timelines for all sales orders.
• Stay current with industry trends, competitor offerings, and client business developments.
• Monitor competitor activities and industry trends to identify new revenue streams.
• Provide required feedback to Commercial Manager on emerging opportunities or threats.

• Strong understanding of integrated marketing, digital advertising, and media planning.
• Excellent communication, presentation, and relationship management skills.
• Proficiency in CRM and proposal tools.
• Strong sales acumen with the ability to close deals and build client relationships.
• Deep understanding of media sales, advertising principles, and digital platforms.
• Ability to create persuasive proposals and pitch integrated media solutions.
• Excellent interpersonal and communication skills—both verbal and written.
• Highly self-motivated with strong time management and organizational ability.
• Proficiency in CRM tools and Microsoft Office Suite.
• Collaborative spirit and ability to work with cross-functional teams.
• Sales & Negotiation Skills to close deals and drive revenue across media platforms.
• Client Relationship Management with a focus on trust, retention, and satisfaction.
• Media & Advertising Knowledge to craft integrated campaign solutions.
• Communication & Presentation for pitching proposals and managing client interactions.
• Coordination & Follow-through to ensure seamless campaign execution across teams.
• Time Management & Organization to handle multiple accounts and deadlines effectively.
• Analytical Thinking to track performance and provide actionable insights

• Bachelor’s degree in Marketing, Business, Communication, or related field.