MSVL Group is a leading provider of recruitment, HR consulting, and corporate training services, with over 10 years of experience across Africa, India, and the Middle East. We specialize in sourcing top talent, from entry-level to executive roles, and offering tailored HR solutions that align with our clients’ business goals. Our expertise spans multiple i...

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Category Lead – Marketing (Hygiene/Beverages/Food+Snacks)

Job Type

Full Time

Qualification

BA/BSc/HND , Professional Certificate

Experience

5 - 8 years

Location

Nairobi

Job Field

Marketing and Communication

Qualifications, Skills and Experience

• Bachelor's Degree in Marketing, Business Administration, or a related field Marketing Strategy
• CIM, MBA, or other professional marketing qualifications are an added advantage
• 5-8 years of FMCG marketing experience, including at least 3 years in Brand or Category Management
• Experience in the Hygiene, Beverages, or Food & Snacks sectors is highly preferred
• Strong understanding of traditional and modern trade channels and trade marketing
• Proven experience developing marketing strategies, managing budgets, agencies, and cross-functional projects
• Strong analytical, communication, stakeholder management, and commercial decision-making skills
• Knowledge of pricing strategy, portfolio management, BI tools, digital marketing platforms, and SAP S/4HANA is an added advantage

Key Responsibilities

• Develop and execute category marketing strategies aligned with business growth objectives
• Lead brand positioning and deliver ATL, BTL, digital, and trade marketing campaigns
• Drive in-store activations and collaborate with Sales and RTM teams to improve product visibility and market performance
• Support new product launches and portfolio development through cross-functional collaboration
• Monitor category performance, market share, pricing, promotions, and marketing ROI
• Prepare business reviews and leverage consumer insights to drive continuous improvement

• Develop and execute category marketing strategies aligned with business growth objectives
• Lead brand positioning and deliver ATL, BTL, digital, and trade marketing campaigns
• Drive in-store activations and collaborate with Sales and RTM teams to improve product visibility and market performance
• Support new product launches and portfolio development through cross-functional collaboration
• Monitor category performance, market share, pricing, promotions, and marketing ROI
• Prepare business reviews and leverage consumer insights to drive continuous improvement

• Strong understanding of traditional and modern trade channels and trade marketing
• Proven experience developing marketing strategies, managing budgets, agencies, and cross-functional projects
• Strong analytical, communication, stakeholder management, and commercial decision-making skills
• Knowledge of pricing strategy, portfolio management, BI tools, digital marketing platforms, and SAP S/4HANA is an added advantage

• Bachelor's Degree in Marketing, Business Administration, or a related field Marketing Strategy
• CIM, MBA, or other professional marketing qualifications are an added advantage