About Us

CIC Insurance Group is a leading insurance and financial services organisation with more than five decades of experience helping individuals, families, and organizations achieve financial security.

We have grown into a dynamic Group offering life, general, micro insurance, asset management, and investment solutions, with operations in Kenya, Uganda, South Sudan, and Malawi, and are listed on the Nairobi Securities Exchange.

Our tagline, “We Keep Our Word,” reflects our unwavering commitment to integrity, transparency, and delivering on our promises to our clients, partners, and communities.

CIC Group is passionate about innovation, digital transformation, and inclusive insurance solutions that meet the evolving needs of cooperatives, SMEs, corporates, and individuals. By joining us, you will be part of a team that is shaping the future of financial protection across Africa.

About the Role

Reporting to the Head of Partnerships, Sales & Distribution, the Communication & Storytelling Officer will design, produce, and disseminate compelling narratives that promote CIC Microinsurance’s mission, products, impact, and customer stories. The role blends content creation, brand positioning, and strategic storytelling to build trust with stakeholders, customers, partners, regulators, staff, and the public and to drive uptake of inclusive insurance solutions.

Key Responsibilities

Storytelling & Content Creation

• Identify, document, and craft human-centered stories from clients, agents, partners, and field operations that highlight the impact of microinsurance.
• Produce multimedia content (articles, videos, infographics, social media posts) for diverse audiences.
• Translate technical insurance language into relatable, emotionally engaging narratives.
• Maintain a “story bank” for ongoing campaigns, reporting, and advocacy.
• Develop and design powerful presentations for training, awareness and different forums.

Corporate Communication

• Draft speeches, press releases, newsletters, and thought leadership pieces for senior management.
• Develop and manage internal communication channels to boost staff engagement and brand alignment.
• Prepare impact reports, annual reviews, and donor/partner updates.

Brand & Campaign Support

• Work with marketing teams to align storytelling with campaigns, product launches, and community outreach initiatives.
• Apply graphic design skills to develop basic marketing materials, visual assets, and layouts in line with brand guidelines
• Work closely with designers, videographers, and agencies on advanced creative execution
• Manage CIC Microinsurance’s social media presence, ensuring content is relevant, consistent, and brand-aligned.
• Support event communications (product launches, outreach programs, CSR activities).

Partnership & Advocacy Support

• Provide communication support for partnerships, including co-branded campaigns with cooperatives, NGOs, banks and microfinance institutions.
• Prepare case studies for funding proposals, partnership pitches, and conference presentations.
• Collaborate with policy and advocacy teams to influence inclusive insurance awareness.

Monitoring & Impact Measurement

• Track engagement metrics for content and campaigns, report results, and recommend improvements.
• Maintain media and stakeholder contact databases for outreach.

Who We’re Looking For

Qualifications

• Bachelor’s degree in Business Information Technology, Graphic Design, Communication, Journalism, Public Relations, Marketing, or related field
• At least 3 years of experience in communication, storytelling, or public relations, preferably in financial services, insurance, or social impact organizations.

Key Competencies

• Demonstrated experience in multimedia content production (writing, photography, videography, basic design).
• Proficiency in design tools such as Canva, Adobe Creative Suite (InDesign, Illustrator, Photoshop) or equivalent
• Excellent written and verbal communication skills
• Strong storytelling and content development ability
• Understanding of digital platforms and content trends
• Familiarity with digital marketing tools and social media analytics

• Identify, document, and craft human-centered stories from clients, agents, partners, and field operations that highlight the impact of microinsurance.
• Produce multimedia content (articles, videos, infographics, social media posts) for diverse audiences.
• Translate technical insurance language into relatable, emotionally engaging narratives.
• Maintain a “story bank” for ongoing campaigns, reporting, and advocacy.
• Develop and design powerful presentations for training, awareness and different forums.
• Draft speeches, press releases, newsletters, and thought leadership pieces for senior management.
• Develop and manage internal communication channels to boost staff engagement and brand alignment.
• Prepare impact reports, annual reviews, and donor/partner updates.
• Work with marketing teams to align storytelling with campaigns, product launches, and community outreach initiatives.
• Apply graphic design skills to develop basic marketing materials, visual assets, and layouts in line with brand guidelines
• Work closely with designers, videographers, and agencies on advanced creative execution
• Manage CIC Microinsurance’s social media presence, ensuring content is relevant, consistent, and brand-aligned.
• Support event communications (product launches, outreach programs, CSR activities).
• Provide communication support for partnerships, including co-branded campaigns with cooperatives, NGOs, banks and microfinance institutions.
• Prepare case studies for funding proposals, partnership pitches, and conference presentations.
• Collaborate with policy and advocacy teams to influence inclusive insurance awareness.
• Track engagement metrics for content and campaigns, report results, and recommend improvements.
• Maintain media and stakeholder contact databases for outreach.

• Demonstrated experience in multimedia content production (writing, photography, videography, basic design).
• Proficiency in design tools such as Canva, Adobe Creative Suite (InDesign, Illustrator, Photoshop) or equivalent
• Excellent written and verbal communication skills
• Strong storytelling and content development ability
• Understanding of digital platforms and content trends
• Familiarity with digital marketing tools and social media analytics

• Bachelor’s degree in Business Information Technology, Graphic Design, Communication, Journalism, Public Relations, Marketing, or related field
• At least 3 years of experience in communication, storytelling, or public relations, preferably in financial services, insurance, or social impact organizations.