Communications and Advertising Manager
2026-01-19T09:05:07+00:00
Equity Bank
https://cdn.greatkenyanjobs.com/jsjobsdata/data/employer/comp_7833/logo/Equity%20Bank.png
https://equitygroupholdings.com/ke/
FULL_TIME
Nairobi
Nairobi
00100
Kenya
Banking
Management, Advertising & Marketing, Communications & Writing, Business Operations, Advertising & Public Relations
2026-01-26T17:00:00+00:00
8
Job Purpose Statement
Responsible for creating, implementing, and evaluating communication and advertising strategies to ensure effective and consistent messaging both internally and externally. The role is essential in maintaining a positive image of the bank, fostering strong relationships with stakeholders, and effectively conveying the bank's mission, values, and achievements. This position reports to the Director, Communications.
Key Accountabilities
Communication Management
- Developing Communication Strategies: Creating comprehensive communication strategies aligned with the organization's goals and objectives. These strategies may encompass various elements such as media relations, public relations, social media, internal communications, and more.
- Crafting Content: Liaise with internal resources and communication agencies to produce high-quality written and visual content for various communication channels, including websites, blogs, social media, newsletters, reports, and presentations.
- Internal Communications: Facilitate effective communication within the organization, ensuring that employees are well-informed about important updates, initiatives, and developments. This involves creating internal newsletters or using communication tools and platforms.
- Brand Management: Ensure that all communication materials and messages align with brand guidelines and maintain consistency in branding across different platforms.
- Monitoring and Analysis: Track the effectiveness of communication strategies and campaigns, using metrics and analytics to measure success and make data-driven improvements.
- Stakeholder Engagement: Identify key stakeholders and develop tailored communication approaches to engage and maintain positive relationships with them.
- Event Management: Support the planning and execution of communication-related events, such as product launches, press conferences, trade shows, and corporate gatherings.
- Media Monitoring: Keep abreast of industry trends, competitor activities, and relevant news to identify opportunities and potential risks for the organization.
- Budget Management: Tracking the communication budget spend and preparing ROI reports.
Advertising Management
- Developing advertising plans to ensure that the impact is as per the target impact.
- Collaborating with client departments to establish the goals and specifications for each advertising campaign.
- Develop and monitor the advertising budget and seek approval for any changes.
- Obtaining market insights on products, channels and impact to advise on any required reviews on advertising strategy.
- Develop and review advertisement content and designs to align to objectives and brand standards.
- Work with Supply chain department in onboarding service providers and negotiating contracts for advertising initiatives.
- Overseeing and managing timelines and budgets for advertising campaigns to establish the impact and learnings.
- Conduct brainstorming sessions with teams to develop campaign concepts, ideas and briefs for external service providers.
Qualifications
Education and experience
- Bachelor's degree in a communication-related field or commerce in advertising.
- A strong understanding of communication and/or advertising principles and practices – emerging trends, competitor practices, etc.
- 7 years of experience in managing communication in dynamic corporate set up with multiple brands or business entities with exposure to advertising management and a track record of developing & implementing communication and media campaigns.
- Knowledge about communication, advertising and brand marketing gathered from commercial media practice or through a PR/Communications agency.
- Demonstrated ability to design and deploy communication content, campaigns and media monitoring.
Knowledge & Skills
- Excellent conceptual abilities in developing concepts, ideas and customizing solutions.
- Ability to facilitate brainstorming, build consensus on ideas and cultivate buy in.
- Great Stakeholder Management – Internal and External Stakeholders (service providers, partners, communities and customers)
- Excellent communication and influencing abilities.
- Creativity & Detail-oriented.
- Great leadership capabilities – able to build high performing teams that are homogenous and the embrace Equity values in day-to-day practice
- Work Culture – able to embrace and influence positive environment where team members are highly motivated.
- Team Development – able to guide, coach and mentor team members to achieve their goals
- Strong reporting skills.
Technical Competences
- Communication and Advertising Strategy and Plans development
- Campaign Management – Contracts, Budgets and Timelines
- Stakeholder Management
- Impact Management and Monitoring
- Product Knowledge - Definitions, appeals and value proposition
* Developing Communication Strategies: Creating comprehensive communication strategies aligned with the organization's goals and objectives. These strategies may encompass various elements such as media relations, public relations, social media, internal communications, and more. * Crafting Content: Liaise with internal resources and communication agencies to produce high-quality written and visual content for various communication channels, including websites, blogs, social media, newsletters, reports, and presentations. * Internal Communications: Facilitate effective communication within the organization, ensuring that employees are well-informed about important updates, initiatives, and developments. This involves creating internal newsletters or using communication tools and platforms. * Brand Management: Ensure that all communication materials and messages align with brand guidelines and maintain consistency in branding across different platforms. * Monitoring and Analysis: Track the effectiveness of communication strategies and campaigns, using metrics and analytics to measure success and make data-driven improvements. * Stakeholder Engagement: Identify key stakeholders and develop tailored communication approaches to engage and maintain positive relationships with them. * Event Management: Support the planning and execution of communication-related events, such as product launches, press conferences, trade shows, and corporate gatherings. * Media Monitoring: Keep abreast of industry trends, competitor activities, and relevant news to identify opportunities and potential risks for the organization. * Budget Management: Tracking the communication budget spend and preparing ROI reports. * Developing advertising plans to ensure that the impact is as per the target impact. * Collaborating with client departments to establish the goals and specifications for each advertising campaign. * Develop and monitor the advertising budget and seek approval for any changes. * Obtaining market insights on products, channels and impact to advise on any required reviews on advertising strategy. * Develop and review advertisement content and designs to align to objectives and brand standards. * Work with Supply chain department in onboarding service providers and negotiating contracts for advertising initiatives. * Overseeing and managing timelines and budgets for advertising campaigns to establish the impact and learnings. * Conduct brainstorming sessions with teams to develop campaign concepts, ideas and briefs for external service providers.
* Excellent conceptual abilities in developing concepts, ideas and customizing solutions. * Ability to facilitate brainstorming, build consensus on ideas and cultivate buy in. * Great Stakeholder Management – Internal and External Stakeholders (service providers, partners, communities and customers) * Excellent communication and influencing abilities. * Creativity & Detail-oriented. * Great leadership capabilities – able to build high performing teams that are homogenous and the embrace Equity values in day-to-day practice * Work Culture – able to embrace and influence positive environment where team members are highly motivated. * Team Development – able to guide, coach and mentor team members to achieve their goals * Strong reporting skills. * Communication and Advertising Strategy and Plans development * Campaign Management – Contracts, Budgets and Timelines * Stakeholder Management * Impact Management and Monitoring * Product Knowledge - Definitions, appeals and value proposition
* Bachelor's degree in a communication-related field or commerce in advertising. * A strong understanding of communication and/or advertising principles and practices – emerging trends, competitor practices, etc. * 7 years of experience in managing communication in dynamic corporate set up with multiple brands or business entities with exposure to advertising management and a track record of developing & implementing communication and media campaigns. * Knowledge about communication, advertising and brand marketing gathered from commercial media practice or through a PR/Communications agency. * Demonstrated ability to design and deploy communication content, campaigns and media monitoring.
JOB-696df3c39153f
Vacancy title:
Communications and Advertising Manager
[Type: FULL_TIME, Industry: Banking, Category: Management, Advertising & Marketing, Communications & Writing, Business Operations, Advertising & Public Relations]
Jobs at:
Equity Bank
Deadline of this Job:
Monday, January 26 2026
Duty Station:
Nairobi | Nairobi
Summary
Date Posted: Monday, January 19 2026, Base Salary: Not Disclosed
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JOB DETAILS:
Job Purpose Statement
Responsible for creating, implementing, and evaluating communication and advertising strategies to ensure effective and consistent messaging both internally and externally. The role is essential in maintaining a positive image of the bank, fostering strong relationships with stakeholders, and effectively conveying the bank's mission, values, and achievements. This position reports to the Director, Communications.
Key Accountabilities
Communication Management
- Developing Communication Strategies: Creating comprehensive communication strategies aligned with the organization's goals and objectives. These strategies may encompass various elements such as media relations, public relations, social media, internal communications, and more.
- Crafting Content: Liaise with internal resources and communication agencies to produce high-quality written and visual content for various communication channels, including websites, blogs, social media, newsletters, reports, and presentations.
- Internal Communications: Facilitate effective communication within the organization, ensuring that employees are well-informed about important updates, initiatives, and developments. This involves creating internal newsletters or using communication tools and platforms.
- Brand Management: Ensure that all communication materials and messages align with brand guidelines and maintain consistency in branding across different platforms.
- Monitoring and Analysis: Track the effectiveness of communication strategies and campaigns, using metrics and analytics to measure success and make data-driven improvements.
- Stakeholder Engagement: Identify key stakeholders and develop tailored communication approaches to engage and maintain positive relationships with them.
- Event Management: Support the planning and execution of communication-related events, such as product launches, press conferences, trade shows, and corporate gatherings.
- Media Monitoring: Keep abreast of industry trends, competitor activities, and relevant news to identify opportunities and potential risks for the organization.
- Budget Management: Tracking the communication budget spend and preparing ROI reports.
Advertising Management
- Developing advertising plans to ensure that the impact is as per the target impact.
- Collaborating with client departments to establish the goals and specifications for each advertising campaign.
- Develop and monitor the advertising budget and seek approval for any changes.
- Obtaining market insights on products, channels and impact to advise on any required reviews on advertising strategy.
- Develop and review advertisement content and designs to align to objectives and brand standards.
- Work with Supply chain department in onboarding service providers and negotiating contracts for advertising initiatives.
- Overseeing and managing timelines and budgets for advertising campaigns to establish the impact and learnings.
- Conduct brainstorming sessions with teams to develop campaign concepts, ideas and briefs for external service providers.
Qualifications
Education and experience
- Bachelor's degree in a communication-related field or commerce in advertising.
- A strong understanding of communication and/or advertising principles and practices – emerging trends, competitor practices, etc.
- 7 years of experience in managing communication in dynamic corporate set up with multiple brands or business entities with exposure to advertising management and a track record of developing & implementing communication and media campaigns.
- Knowledge about communication, advertising and brand marketing gathered from commercial media practice or through a PR/Communications agency.
- Demonstrated ability to design and deploy communication content, campaigns and media monitoring.
Knowledge & Skills
- Excellent conceptual abilities in developing concepts, ideas and customizing solutions.
- Ability to facilitate brainstorming, build consensus on ideas and cultivate buy in.
- Great Stakeholder Management – Internal and External Stakeholders (service providers, partners, communities and customers)
- Excellent communication and influencing abilities.
- Creativity & Detail-oriented.
- Great leadership capabilities – able to build high performing teams that are homogenous and the embrace Equity values in day-to-day practice
- Work Culture – able to embrace and influence positive environment where team members are highly motivated.
- Team Development – able to guide, coach and mentor team members to achieve their goals
- Strong reporting skills.
Technical Competences
- Communication and Advertising Strategy and Plans development
- Campaign Management – Contracts, Budgets and Timelines
- Stakeholder Management
- Impact Management and Monitoring
- Product Knowledge - Definitions, appeals and value proposition
Work Hours: 8
Experience in Months: 84
Level of Education: bachelor degree
Job application procedure
Application Link: https://equitybank.taleo.net/careersection/ext_new/jobsearch.ftl
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